12th Jul 2012, 12:18 AM | #1 |
WSOCharity.com War Room Member Join Date: 2011
Posts: 2,224
Thanks: 68
Thanked 253 Times in 205 Posts
|
Is fax marketing legal? How would you approach this to sell mobile sites? |
Recent domain flips : $8->$1000 Social recruiting Software dot com $8->$2000 MobileSalesSoftware.com Invest in domains without the hard work ! Email for details...Mike McAleer at me dot com | |
12th Jul 2012, 12:55 AM | #2 |
HyperActive Warrior Join Date: 2009
Posts: 261
Thanks: 59
Thanked 81 Times in 57 Posts
|
It is only legal if you get their consent to send the fax first, which means you have to call them *gasp* before hand... and then you need to follow up with them too... John Durham talks a lot about this method in the offline section of this forum lately. You can't just blast out a ton of faxes randomly. |
| |
13th Jul 2012, 04:31 AM | #3 |
Buffalojackson Join Date: 2012 Location: Buffalo Jackson Trading Co. Fulfillment 2724 Commerce Dr. Rock Hill, SC 29730, United States
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
|
Marketing faxes are also faxes sent for basically commercial-type purposes. Even if a fax could also ordinarily be more considered to be fax marketing and it will not be regarded as a marketing fax for the purposes of the Act unless it falls into the definition specified in this Act.
|
| |
13th Jul 2012, 04:55 AM | #4 |
HyperActive Warrior War Room Member Join Date: 2011 Location: Avalon NSW
Posts: 191
Thanks: 77
Thanked 38 Times in 34 Posts
|
I haven't seen a fax machine for years. Are they still around?
|
| |
13th Jul 2012, 06:48 AM | #5 |
Eric Parke War Room Member Join Date: 2012
Posts: 90
Thanks: 20
Thanked 7 Times in 7 Posts
|
It does work, I received a fax the other day at my business on really cheap Hp's and I ended up buying 4. So give it a try
|
17th Jul 2012, 08:29 AM | #6 | |
Active Warrior War Room Member Join Date: 2012 Location: Texas
Posts: 82
Thanks: 2
Thanked 23 Times in 15 Posts
|
And just about all businesses HATE spam faxes. It costs the business both paper and toner for the fax. And some toner cartridges cost several hundred dollars. We had a policy in our insurance agencies that nothing was a good buy if it came from a spam fax. Oh, by the way, if you get one do not use the respond at the bottom. If you send them a notice that you do not want to get faxes, you have just confirmed a good fax number. Faxes will increase. | |
Contact me at sales@rymico.com | ||
17th Jul 2012, 09:13 AM | #7 |
HyperActive Warrior War Room Member Join Date: 2009 Location: North East - UK
Posts: 248
Thanks: 211
Thanked 46 Times in 36 Posts
|
I don't know if it's legal, but I doubt it would be productive / cost effective / good to build your reputation or much else. Thinking on a first impression level, it might not look good / suggesting that that is the level of innovation of whatever product you'd be selling. Just a thought. Hmmm. Good luck with it though . |
If what I said helps, let me know, throw me a 'thanks'. | |
17th Jul 2012, 04:05 PM | #8 |
Banned Join Date: 2009
Posts: 1,279
Thanks: 7
Thanked 1,525 Times in 531 Posts
|
Holy Camoly! Have you ever gone to a Pharmacy to renew a prescription?....from either a Doctor, Dentist, Chriopractor or any medico? Guess what they use 100% to connect to the Pharmacy? Yup! FAXES! So...phone any Medico's office and ask for the Office Manager. Tell her/him that you'd like to FAX them some info on a "new way to bring them more patients"....and....if they will give you their Fax #....you will "Fax It Right Over"! If they ask you to "explain" what it is, just say; "It's TOO HARD to explain on the phone! That's why I'd like to FAX IT to you....first....then...if you'd like more info....I can then, explain it on the phone! FAIR ENOUGH!" I've found that to "get an agreement"....I use the phrase, "Fair Enough"! What's UNfair about asking permission to send them a Fax? And....waay baack in the early 90's, when Faxes were just getting going... I started a Fax Business where I'd phone local business offices (insurance offices, accountant offices, mortgage offices.... ANY business or profession that had employees IN AN OFFICE. I'd ask for the "Office Manager" and I'd tell her (they were usually females), " Hi....I'm putting together a Fax Program where I will FAX, Restaurant Daily Specials to your office every day....making it easy for those in your office to decide where to go for lunch or have food delivered." The service is totally Free and if you'll give me your Fax No. I'll put you on our List. You can candel at any time." When the "dust settled"....I had 42 restaurants and deli's paying me $100 a week! This is STILL a very viable business. Most businesses have a Fax and restaurants and deli's STILL have a need to "sell" their Food. Don Alm |
17th Jul 2012, 04:24 PM | #9 |
HyperActive Warrior Join Date: 2012
Posts: 321
Thanks: 116
Thanked 100 Times in 85 Posts
|
The "Fax Business" was so out of hand in some cities, that some states had to make new laws regarding sending faxes. If you send a fax that is advertising something and the recipient of the fax has not opted in, you can be fined or legally served a bill for the cost of a toner cartridge/roll or ream of paper as these costs add up to some businesses that get hit up on a regular basis for things they do not care for. I know one office manager who kept asking a marketing company/restaurant owner to stop faxing over their menu and daily specials because they kept faxing due to having different people being hired to do it. Finally the office manager called up and said, " OK here's your option, we are out of toner, you can either send over a large pizza with everything on it for free or a new toner roll." A pizza showed up after a two days because the restaurant owner realized that his business license would now go before a city review board before it was renewed if there were excessive or unusual complaints coming in about his business. Be careful, you could gamble and send 1 fax asking if it is Ok to fax offers on occasion, hoping they reply with a fax back saying yes. |
17th Jul 2012, 05:28 PM | #10 |
hala madrid Join Date: 2012 Location: in the 510
Posts: 161
Thanks: 31
Thanked 106 Times in 26 Posts
|
it works but you have to have the consent of the person who you are faxing. John Durham has a nice idea as to how to do it. you should ask him or look for the thread that he has already mentioned it. he has some really good ideas. |
18th Jul 2012, 04:27 AM | #11 |
HyperActive Warrior Join Date: 2007
Posts: 274
Thanks: 50
Thanked 68 Times in 60 Posts
|
i guess it works for some marketers, i got in on a trip for 2 straight to the sunshine state about 3 months ago.
|
18th Jul 2012, 09:22 AM | #12 |
Bot Dev. Overlord Join Date: 2012 Location: Western USA
Posts: 14
Thanks: 1
Thanked 1 Time in 1 Post
|
Interesting form of marketing, never read anything or heard much about it.
|
Software Developer / Internet Marketer with a focus on social media. [ Python / Java / C# / AppleScript ] Questions? Want a program or script made? Want to collaborate on something? PM or Skype me. | |
18th Jul 2012, 10:36 AM | #13 |
Advanced Profit Engineer War Room Member Join Date: 2010 Location: Austin Texas
Posts: 645
Thanks: 14
Thanked 236 Times in 173 Posts
|
The way I would do this is to find the restaurants who are already faxing their specials to local businessess and demonstrate to them how much more effective mobile sms would be. (By George I think I'm onto to something) ;-) |
18th Jul 2012, 12:19 PM | #14 |
Warrior Member Join Date: 2012 Location: Atlanta
Posts: 3
Thanks: 0
Thanked 1 Time in 1 Post
|
This is relevant to us because we have been debating whether or not it is worth doing a fax campaign. The member who said, "Do they still have fax machines?" makes a good point. I know that offices still use them, but do people actually read the spam faxes? When I worked in a office with a fax machine, we positioned the feeder right above the recycling bin because it was all garbage. Any other opinions? |
| |
23rd Jul 2012, 01:24 PM | #15 |
HyperActive Warrior Join Date: 2008
Posts: 307
Thanks: 52
Thanked 64 Times in 54 Posts
|
In the U.S. Federal law prohibits sending a fax to anyone without their consent. The penalties are substantial and you also have to pay the winner's legal fees, so there are lawyers who specialize in tracking down and suing fax marketers who don't follow the rules.
|
| |
23rd Jul 2012, 10:01 PM | #16 |
Digital Marketer War Room Member Join Date: 2010 Location: Australia
Posts: 12,475
Thanks: 1,984
Thanked 8,187 Times in 4,079 Posts
|
Why would you seriously want to market via Fax? It seems silly to me and very backwards. Whatever happened to face to face communication? Why is everyone so scared of it nowadays? There is no surer way of selling a product or service than with a face to face meetings.
|
| |
24th Jul 2012, 03:10 AM | #17 |
Grow Your Business Join Date: 2011
Posts: 79
Thanks: 6
Thanked 8 Times in 8 Posts
|
There are some grumpy people out there who will curse you out for putting a flyer on their door or calling them when they don't want to be bothered. I can only imagine that you would get some very angry responses back when you're sending out illegal faxes that use up their paper and ink. My fax number now sends faxes to my email so it's not a problem at all, but it was VERY annoying when I would get back home each day to find a medical insurance flyer printed. I would never get upset with someone putting flyers on my door but those faxes were incredibly annoying. I suppose if you could find some way to get their consent first then it would be a pretty effective way of reminding them about your service. |
| |
The Following User Says Thank You to TollFreeService For This Useful Post: |
25th Jul 2012, 11:06 AM | #18 |
Online Biz University Join Date: 2012 Location: Chicago, IL
Posts: 22
Thanks: 4
Thanked 2 Times in 2 Posts
|
I will definitely stay away from Fax Marketing. It is very outdated and people that receive Fax advertisement usually get really mad!. There are hundreds of other ways of marketing out there that work just fine. Fax Marketing looks like a desperate way of marketing more that it does professional and people that do fax marketing usually are those that never get their online business off the ground. This is just my opinion...
|
| |
25th Jul 2012, 09:47 PM | #19 |
HyperActive Warrior Join Date: 2011 Location: Outside of Vancouver, Canada
Posts: 122
Thanks: 66
Thanked 92 Times in 66 Posts
|
Do not send unsolicited faxes. The Anti Junk Fax Law was passed in 2005 and it states that you cannot send faxes to people you are not currently doing business with. (More info here: Fax Advertising | FCC.gov) Secondly, one of my businesses is a list brokerage firm and we have not sold/rented fax numbers for years because the list compilers cannot scrub them or keep them up to date - for the simple reason that it's illegal to fax these people... (Does that make sense? What I mean is that while postal lists and email lists can be scrubbed and updated, fax lists cannot). So even if you want to break the law and send junk faxes to people, whatever fax list you get your hands on will be very unreliable. |
Do You Want to Learn an Easy Way to Write a Non-Fiction Book? Learn how to write a book AND use it to generate sales for your business. FREE Workshop, register now. | |
The Following User Says Thank You to sdingram For This Useful Post: |
25th Jul 2012, 11:23 PM | #20 |
Wordsmith War Room Member Join Date: 2003 Location: , , USA.
Posts: 2,642
Thanks: 814
Thanked 1,739 Times in 834 Posts
|
Fax marketing = Welcome to 1985! |
If you knew what I know you'd be doing what I do... | |
27th Jul 2012, 08:01 AM | #21 |
Advanced Warrior Join Date: 2010
Posts: 664
Thanks: 5
Thanked 36 Times in 35 Posts
|
Interesting!! Fax marketing? How it works? I even don't know, how the machine is looking like. I doubt, this media is probably the only non-used media for marketing. |
check out the Pros and Cons of CPA | |
28th Jul 2012, 09:34 AM | #22 |
Warrior Member Join Date: 2012
Posts: 9
Thanks: 0
Thanked 0 Times in 0 Posts
|
I didn't see fax in ages.
|
28th Jul 2012, 11:30 PM | #23 |
The Warrior Syndicate War Room Member Join Date: 2011 Location: San Diego
Posts: 566
Thanks: 377
Thanked 191 Times in 102 Posts
Blog Entries: 1 |
Yeah,, I did fax marketing way back in about 95-96-97... It actually worked,, but just like anything,, it was a numbers game. 100 faxes = 1-3 responses,,, but like I said,,, 1995-1997 |
[
| |
29th Jul 2012, 07:08 AM | #24 |
Warrior Member Join Date: 2011
Posts: 7
Thanks: 0
Thanked 4 Times in 4 Posts
|
Never heard of fax lol
|
29th Jul 2012, 07:41 AM | #25 |
Offline Warrior War Room Member Join Date: 2011 Location: Cape Town, South Africa
Posts: 664
Thanks: 115
Thanked 161 Times in 121 Posts
|
Before my time but please indulge us with a tale |
| |
Bookmarks |
Tags |
fax, marketing |
| |