Recently, I got excited about getting set up white label with an SMS provider.
It's easy to explain why texting customers is so beneficial to businesses.
I've tried a couple cold calls (literally only a couple) and decided that it just made me feel awful and I want to do everything to avoid it.
So, I tested direct mail with a low-key, personal, hand-written signed letter to 50 small businesses.
I got 1 call back, seems like a promising lead.
However, it was pretty time consuming to research the businesses, owner's name, address, personalize each letter, and handwrite the address and stamp it. I feel like I could've cold called 500 businesses in the time it took to mail to 50. On top of that, the postage does add up a small charge.
So, what have been your experiences? Is direct mail or cold calling the more efficient way to go?