SMS campaign prospecting - direct mail or cold calls?

5 replies
Hi all

Recently, I got excited about getting set up white label with an SMS provider.
It's easy to explain why texting customers is so beneficial to businesses.

I've tried a couple cold calls (literally only a couple) and decided that it just made me feel awful and I want to do everything to avoid it.

So, I tested direct mail with a low-key, personal, hand-written signed letter to 50 small businesses.
I got 1 call back, seems like a promising lead.

However, it was pretty time consuming to research the businesses, owner's name, address, personalize each letter, and handwrite the address and stamp it. I feel like I could've cold called 500 businesses in the time it took to mail to 50. On top of that, the postage does add up a small charge.

So, what have been your experiences? Is direct mail or cold calling the more efficient way to go?
#calls #campaign #cold #direct #mail #prospecting #sms
  • Profile picture of the author lotsofsnow
    They key point: You have to target the right people.

    If you target people that are already spending money on advertising and show them how they can get more out of their advertising dollars you have an easy sale.
    Signature

    Call Center Fuel - High Volume Data
    Delivering the highest quality leads in virtually all consumer verticals.

    {{ DiscussionBoard.errors[6641259].message }}
  • Profile picture of the author Devin2290
    Thanks for the responses.
    I think I'm definitely going to keep up direct mail. I'm aiming to just send 50 letters every week.
    I want to do more than this though. I was actually considering going door to door like TheLocalCoach just mentioned, but that just seems like a cold call with a slight advantage of being there in person.

    I think I'm going to try outsourcing cold calling. Anyone else do this/recommend where to start?
    {{ DiscussionBoard.errors[6647649].message }}
  • Profile picture of the author Rymico
    I do not think an untrained caller will be able to get the appointments for you that you need. They may get some, but the ROI will be bad.

    Sms text programs are not like many other products which can be telemarketed. Most people are not aware of how they work, or that they exist. Questions will come up quickly. And the telemarketer will need to know the answers.

    So, you will have to train your callers, in my opinion. Which, as always, is worth what you paid for it.

    Btw, you might take a look at the WSO by WillR for sms text video emails.
    Signature

    Contact me at sales@rymico.com

    {{ DiscussionBoard.errors[6647864].message }}
  • Profile picture of the author keronpollard
    i personally use sms campaign to pay attention for all the customers towards my business .
    {{ DiscussionBoard.errors[6648261].message }}

Trending Topics