Mobile marketing in Germany

Shmigola · 22nd Jul 2012, 01:51 AM

Is anybody here from Germany? What are the perspectives of mobile marketing in this country? How much hard or easy to close a prospects? I will appreciate all the toughts and ideas.
Andrey

Marc Philipp Schildmann · 22nd Jul 2012, 05:11 AM

Hey,

I am from Germany. Mobile marketing is pretty much the same like in the english speaking markets. Credit card based offers do not work here. PIN-Submits are doing well.

Dan Hower · 22nd Jul 2012, 02:15 PM

Hi, though I live in Australia I am in Germany right now to set up a mobile marketing project targeting English and German speaking countries (since that are the languages I understand).

As I said already in another thread in regards of smartphones compared to Australia Germany is a developing country. To get a foot in the door you need to do a lot of education. Except of course the age group up to 25. However that is not your target group if you are talking to business owners.

But that is not a reason to be discouraged. It means the market is not saturated at all, and once older people start to pick up smart phones it will be a huge market.

22nd Jul 2012, 01:51 AM	#1
Shmigola Active Warrior Join Date: 2011 Posts: 33 Thanks: 16 Thanked 6 Times in 5 Posts	Mobile marketing in Germany Share on: Is anybody here from Germany? What are the perspectives of mobile marketing in this country? How much hard or easy to close a prospects? I will appreciate all the toughts and ideas. Andrey

22nd Jul 2012, 05:11 AM	#2
Marc Philipp Schildmann Mad Mobile Marketer War Room Member Join Date: 2009 Location: Stuttgart, Germany Posts: 140 Thanks: 101 Thanked 15 Times in 13 Posts	Re: Mobile marketing in Germany Share on: Hey, I am from Germany. Mobile marketing is pretty much the same like in the english speaking markets. Credit card based offers do not work here. PIN-Submits are doing well.

22nd Jul 2012, 02:15 PM	#3
Dan Hower HyperActive Warrior War Room Member Join Date: 2011 Location: Avalon NSW Posts: 191 Thanks: 77 Thanked 38 Times in 34 Posts	Re: Mobile marketing in Germany Share on: Hi, though I live in Australia I am in Germany right now to set up a mobile marketing project targeting English and German speaking countries (since that are the languages I understand). As I said already in another thread in regards of smartphones compared to Australia Germany is a developing country. To get a foot in the door you need to do a lot of education. Except of course the age group up to 25. However that is not your target group if you are talking to business owners. But that is not a reason to be discouraged. It means the market is not saturated at all, and once older people start to pick up smart phones it will be a huge market.