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Hello everyone, I just spent the past two weeks researching many different Whitelabel SMS Providers, and I have learned a lot. Not all Whitelabel programs are created equal. The one thing I learned is you have to look at what it will cost you 6 months down the road, when you have 30 or 40 businesses under your belt. Upfront costs will lure you in to a price trap and all kinds of surprises. Let me tell you what I found: Trumpia - Bad experience. The people that run this company are technology dealers. They acted like I was wasting there time. I looked at the platform, and I liked it, but the cost to get started was way to high. They seem to think that everyone has $$$ to dish out and buy large quantities of credits that you may have to sit on for a few months... and if you don;t sell them, then they still win. The platform and features are nice, and it seems to be user friendly, but the staff are not... so, I passed. Lime Cellular - The people here are nice, and the platform is user friendly. They have many features and it seems as though the people running it are keeping up with the times - mobile and social integration... but they have a few gotcha's. Pricing is easy on the eyes for all levels of doing business when starting up, but the long run will cost ya. I will explain better below. However, out of all the companies that I checked out, this one came in second. One thing that was disappointing is NO BILLING for the entry level system. You have to bill your clients on your own. First Place: Avid Mobile - Mark was very helpful from day one. Very straight forward and answered all of my questions and concerns. To get started with Avid, it costs just a bit more only for the first month, but there business model is very well though out. You DO NOT need to buy any credits. You only get billed for what you use. This was a wonderful feature. This way, I am not paying for 5000 credits, if I only needed 2500, I didnt just throw 2500 worth of "paid for" credits down the drain. They also do not charge you for Keywords, and trust me, you will be using way more than 5 keywords on a client. Its really nice to have unlimited keywords to use, but even better, is their billing system allows you to charge for them. One thing I do not like about the Avid system however, is they don't seem to provide a client login screen that allows your clients to login without the AvidMobile logo when you are on the entry level program - Tier 1, as its called. I created an iFrame and embedded the login form but it displays the AvidMobile Logo. They provide a custom URL for each of your clients, but the link in the browser says Avidmobile... so that simply wont work either. So, white label seems to not be so white label for the entry level program, unless I missed something. I do have a support ticket entered on this, and if I find this feature to be different than what I am reporting here, I will make an edit. And, the billing - it seems that you have to use a 3rd party service (not paypal) to do your billing. So, it would seem that I will be doing all of my billing through my own software because the company they use - WOW! Way to much! Other than this, I was impressed by the level of support this company provides and everyone that I have spoken to seems to be interested in helping you succeed, AS THEY SHOULD! because obviously, if I am succeeding and making money then so are they. So, here is what it comes down to: Price and Profit--- I am going to base both of these off of the premise that I have 5 clients, each using 3000 credits per month and each with 10 vanity keywords on the entry level system, with Premium Mobile Websites creator enabled. Anything above 5 clients, and you should go ahead and move up to the next level so you can get credits cheaper. Lime Cellular: Base Price: $187/Month Includes 5000 Credits Purchase of 10,000 more credits: $190 ($.019 each) Purchase of 25 additional keywords: $50 Purchase of 5 accounts: $20 ($4 for each account) Total Operating Expense: $447.00 on the Entry Level Program AvidMobile: Base Price: $116/Month Purchase of 15000 credits: $255 ($.017 Each) All Keywords are included: $0 Purchase of 5 accounts: $20 ($4 for each account) Total Operating Expense: $391.00 on the Entry Level Program Now, I don't know about you... but that's a savings of $56! Sure, I know that Lime can argue that you should be on the Premium Tier... but that's just under $500... so still, where would the savings be! So, these figures may change at anytime, and I believe they all represent the correct amounts at the time of this posting. I got the prices from the emails sent from each company. Now, I am not taking anything away from Lime Cellular - they have a nice platform and great features, but I just found that no matter how I sliced it, I could not beat the prices of AvidMobile. One thing I was really dispappointed about with both companies is neither provides a whitelabel demo that you can show clients before you buy into the package. The only reason I wanted this was because I really wanted to show it to some of my existing clients for my email marketing, and see what kind of a response I got. I wanted to see what the market was going to be like before I spent any money buying something that I was not going to be able to sell. Well, I can say... ALL of my customers are very interested! I just bought the entry level program and in just 3 hours, I have 2 clients PAYING! I want to also say that I DO NOT WORK FOR OR REPRESENT either Lime Cellular or Avid Mobile! But I will say, don;t just take my word for it! If you are going into business - you should do your homework, because if you are not willing to do a little research and investigating on your own, then you simply should not be in business. Please, I welcome comments and corrections, and please tell me what you found. This report is simply my opinion and the facts as I perceive them. EDIT: One additional thing I want to mention - If you move up to the Premium tier at Lime Cellular, you can reduce your price to $297 and that will include 15,000 credits and the Premium Mobile Websites. This would be less than Avid. However, If I moved up the the next tier at Avid, it would cost me less for text credits also. I do not have the pricing for Avid at the next level, so I can not compare them... I can only state the price level that I am at now, and the cost of starting up on the entry level programs. Maybe someone can provide some insight as to what it would cost on the Premium levels using the same details as I used about. Either way, Lime seems to be a technology company - meaning that they sell based on offering a lot of bells and whistles, some of which most of my customers will never use. Avid seems to be more of a sales company, and to state the obvious again, I really do not care how much technology you have, if you can't sell it.. who cares. Both companies are great companies, and either would be a fine choice... but I went with Avid because of the level of support I was given. |
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![]() | #2 |
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Hi, Just wondering what type of clients are you servicing that you are using way more than 5 keywords on average per client? Not saying you are right or wrong, just wondering how you are using them.
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![]() | #3 |
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Danielm: Restaurants - We setup a keyword for each of the waitresses, and then the waitresses compete for prizes to see who gets the most signups in a week. This helps build contact lists very fast. The restaurants that I service will generally have between 18 and 25 keywords, between Text to Win, surveys and Lead Generation.
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![]() | #4 |
Active Warrior War Room Member Join Date: 2012 Location: Texas
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Also, use a different keyword to be able to track the success of different campaigns. If you only have one keyword, you have to manually track it. Use different keywords and it pops out at you how the different campaigns respond.
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Contact me at sales@rymico.com | |
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Visionary Join Date: 2012 Location: NC
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great info
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Active Warrior War Room Member Join Date: 2011
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Thank you for this post. It clearly shows some of the pros and cons of each service. Like you said each one fits alittle different depending on what you want to do. And I've seen a lot of people touting Lime more so than Avid.
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![]() | #7 |
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DONY531: Correct, and they are both great companies. Bottom line for me was the level of support I received from Avid. I called and bothered them several times over a two week period, as I did Lime, Trumpia and several others. Every time I would call, they were more than happy to talk to me and answer questions. Mark did his job, as he was the one that finally convinced me that Avid was the company I wanted to be with... but the reason restaurants put Steak and Chicken on the menu is even though, I would rather have the steak... not everyone feels the same way. Also, I made a statement about the Avids entry-level Whitelabel program not being so white label. This is true, and something that I did not know when I went with them. When you create a client, each client is given there own link such as login.avidmobile.com/m/clientname. This would be the link you would send your client. Not very whitelabel. They do have a universal login form that will allow the client to login from, but it has the AvidMobile logo on the page. So, that is a problem as well. What I do not want is for my customers to call Avid and find out what it costs me to run my business. And I do not want my customers to know they can use such a company for themselves. I understand that they are doing this to basically force you into a higher level package so you can become "more" whitelabel, but as I am just starting off, I need to keep my expenses low. I think this is a bad feature as it really is a stumbling block for people like myself that are just trying to get a foothold in a local market. Had I have known that this is how it was going to work, I might have thought a little longer before buying in because to me, this is a big deal, especially with some of the customers I have. So, maybe Avid can change this issue and make the Tier 1 a little easier to implement... a little more "whitelabel". This really does effect the way I am going to have to handle people accessing the platform. |
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HyperActive Warrior Join Date: 2011 Location: So. California
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MakeSocial, Did you look at Royal Mobile at all? It seems like they would compare nicely, or maybe not. At least they provide good pricing and they show YOUR logo when your clients sign in to the platform. And the URL is YOUR company name. They provide video training too, and sales training to help you get clients by giving you powerpoints and other things along those lines. I guess it just depends on where you are in your business. Just a thought. |
Last edited on 26th Jul 2012 at 03:51 AM. Reason: Added line | |
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![]() | #9 | |
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I do not know how many texts you are getting with Avid with the starter plan. But, with only a little success you will probably move quickly to a larger plan, and the website address problem will disappear. Rodney | |
Contact me at sales@rymico.com | ||
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![]() | #10 | |
HyperActive Warrior Join Date: 2011 Location: So. California
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Meaning, are they sending the customers a link via text that takes them to a survey web page? I haven't explored this before, but I think I might. -MissTR | |
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![]() | #11 |
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some great infos here ![]() |
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Active Warrior War Room Member Join Date: 2012 Location: Texas
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I know the platform I use does, and it seems Avid does also. I can send questionaires or polls either one, for instance. The poll shows up on the text screen and the customer just clicks their answer. Rodney | |
Contact me at sales@rymico.com | ||
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Senior Warrior Member War Room Member Join Date: 1998 Location: Sun Valley, Idaho
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@mikesocial when you use a monthly fee to buy an unknown number of text credits, how do you keep track of your Cost of Goods Sold?
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James Hutson - VP of Business Development AvidMobile - White Label Mobile Marketing Text "HUTSON" to 72727 | ||
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We called it the Stimulus Package - With any purchase of $5.99 or more, you get free soda or iced tea with unlimited free refills. Now, this is already a savings of $2.50 for the customer. And it costs around a dime for the soda they drink. My client insisted that we needed to raise the price to $7.99 because the $5.99 was just to cheap. I told him that he is not seeing the big picture... most customers will usually bring a guest with them to eat with. The guest is paying full price. So, it was not just $5.99, the bill will be more like $12-14 when all is said and done. It puts people in the seats and the wait staff are happy because they are making tips. But no, he wanted it to be $7.99. So, I ran a split test. Ran half of the list at $7.99, and half at $5.99. I created a link to the coupon that I could track the CTR's. Guess which one got the higher click through? Even better, since we created a Promo Button on the POS so we could track it... the $7.99 coupon got printed 84 times, the $5.99 coupon got printed 1131 times. This was sent to 5400 people using email marketing. Average ticket on the $7.99 coupon - $12.78; Average ticket on the $5.99 coupon - $11.41. Lets look at the facts: He profited $317 on the 71 (of 84) people that actually brought in the coupon (so far) and used it. he profited $4150 during the SAME TIME from the $5.99 coupon - 1043 people used it so far. So, I am not sure how I got into this story... ![]() | |
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Active Warrior Join Date: 2011 Location: Kansas City, MO
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Sorry everyone, I would have privately messaged him but I am not up to 50 posts yet. | |
James Hutson - VP of Business Development AvidMobile - White Label Mobile Marketing Text "HUTSON" to 72727 | ||
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Thanks!!! | |
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![]() | #22 |
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Why were only 3 basic platforms in running for this post? Those are your favorites? What about MobileStorm, AnchorMobile, Textboom, iVisionMobile, etc? Just wondering.
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![]() | #23 | |
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Keywords used: sms whitelabel marketing, text marketing whitelabel, text marketing, short code marketing whitelabel | |
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![]() | #24 |
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Gotcha! Here are the largest and most reliable SMS Platforms that all offer white labeling: iLoop Mobile | World, Mobile Marketing - SMS Marketing - Text Messaging Software, Embrace Personalized Engagement - Waterfall, Mobile Marketing and Email Marketing by mobileStorm. I would ask those companies if they are cash-flow positive or still rely on investors. If they are not cash-flowing, their investors could ALWAYS pull their money out when they want. These companies will not compete with the 3 you mentioned on price for their platform because they are in different leagues. You ALWAYS get what you pay for. BTW...none of these companies compete with their clients...that is bad business. |
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![]() | #25 | |
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![]() Now, as for you comment about these companies are "large", well, that usually means poor one on one customer support. Support is done by people who come in and work a 9-5... I find that smaller companies tend to do a better job with customer support and care. More people that can make decisions because they are directly effected by those decisions. And bottom line, if these companies will not compete for my business, well... if they can receive a text message to a short code, and send a reply... that is what I am looking for. But, this is me personally. | |
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![]() | #26 |
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Excellent points MakeSocial...it all depends on what you want to do with your business. Some companies offer a white labeled solution for resellers for $2,500 a month but their platforms offer much much more than a $300 - $500 per month platform...You always get what you pay for...always. I will begin a thread today so people can list the large and small SMS companies with their pros and cons. All the best, |
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![]() | #28 |
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Well, I would support it as knowledge is power and when you are trying to make a decision, its always good to read reviews and experiences. I like to go into things with my eyes wide open, not shut half way with blinders on. My view is simply that if someone has good or bad info, then people should be aware. Reviews provide accountability... but, if Warrior Forum would not support it, then maybe a review site or a blog - The main thing, just a simple list of SMS Whitelabel providers.
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![]() | #29 |
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What about Anchor Mobile as a white label reseller?
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![]() | #30 |
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I was a little unsure about using Lime at first. I wnted to use them for car dealers and realtors. Within the past month or two they created a program for them. Also, I am not sure what you were talking about earlier, but Lime offers a 30 day trial. |
Life Begins At The End Of Your Comfort Zone - Neale Donald Wilson - | |
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![]() | #31 |
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It all depends on what you want to do with a white-labeled platform account. Who are your target clients? From experience...if you platform isn't "Sexy", large clients (sending 100,000 texts per month) might not want to spend their money on an outdated platform. Take a look at many other platforms out there. Google SMS platform or SMS gateway platforms to find some great variety. If you don't care what the platform looks like, a smaller provider may be perfect. The cost will be less for sure. Also, Tatango just released an Enterprise version of their platform (I do not work for them): http://www.tatango.com/enterprise/services |
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![]() | #32 |
Senior Warrior Instructor War Room Member Join Date: 2008
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So the only real difference between Lime and Avid was $50 in startup? You also mentioned not liking Avids 3rd party billing. How does Lime's compare? I also see that Lime offers a demo account and a free trial with 50 credits. Is that not what you were referring to when you were looking for a demo to show to clients? |
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![]() | #33 | |
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I do not like the 3rd party billing, but I have my own anyway. I use WHMCS because I already have it integrated with my email platform. As for the demo, sure, but its not whitelabel. Its hard to show a client (potential customer) a demo and it has someone elses name on it. So, I just bought in with Avid and started selling. I realize not every platform is going to fit every need. It just came down to price and support. Avid had all the features I was looking for, the price was right and support was good. So, they got the business. | |
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![]() | #34 |
Active Warrior War Room Member Join Date: 2010 Location: Houston, TX
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I have a couple of beefs with Lime about their vehicle listing area. First of all, there is no way to set a default notification, you have to set it for every one of the vehicles even if you are putting in 200 and every lead notification goes to the same place. Secondly, they have a really decent ad that can be printed to window stickers. However they started a good thing but it must have gotten difficult and they just quit. It doesn't fill up but about 70% of a letter size page but worse than that is that it's not even centered. There are no scaling or fit to page options. The print dialog opens in an extremely small window you have to enlarge before printing. Not very well thought out. But the biggest mistake is that you have to 1)click generate 2) click print icon that opens the too small print dialog 3) resize the print window 4) select printer and finally 5) click print. They could have hit a homer with a quick print button next to the generate ad button. I know this sounds petty but when you are setting up a 100 to 200 car account, it really consumes a lot of time. Come on guys, make it a little more user friendly. Otherwise, I love it! |
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![]() | #35 | |
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Anchor is NOT very responsive...which makes them unreasonably risky to build your business on, in my opinion. | |
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HyperActive Warrior Join Date: 2007 Location: USA
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HyperActive Warrior Join Date: 2007 Location: USA
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That's the main Avid advantage that I've seen. Avid's people are extremely responsive...but the President of Lime gave me his cell AND home numbers [please don't ask]...so they both get an "A" on support. Really...the costs for additional keywords is the real speed bump, since all else is pretty equal. BTW...Lime just did away with the breakage on text credits. They don't expire at the end of the month, like they used to. Probably can thank Avid competition for that. Also...being that they are a "technology" company at their core...Lime is very responsive to make modifications to the system if the changes would benefit the majority of their users. I requested 4 changes/additions...they agreed to do them all. 4-6 weeks wait...but no programming bill. Sweet. | |
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![]() | #38 | |
HyperActive Warrior Join Date: 2007 Location: USA
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Like I said before...you can't go wrong with either vendor. But with Lime, you have to commit to a bigger plan to get all-you-can-eat keywords. | |
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![]() | #39 |
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Has anyone compared Tatango? Flat rate unlimited. SMS Marketing - Mass Text Message Marketing Software | Tatango |
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HyperActive Warrior Join Date: 2010 Location: Pittsburgh, PA
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For example, with LIME they use the tagline in the message of ... "To redeem reply with (unique code inserted)." That way a non-smartphone customer can go through the redemption process and it still can be tracked on the back-end. With AVID, this is NOT possible. Their "redeemable" coupon feature ONLY works with smartphone customers (or non-smartphone with internet access). So you're leaving out 50%+ of customers who don't have access just yet. | |
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![]() | #41 |
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Great information makesocial! Have you or anybody else on this thread considered actually purchasing the sms software themselves, thus cutting out the need for a white label service provider? I know the guys that started ibuzz pro had a sms software program about a year or two ago, selling for around $1,400 (flat fee). Once you purchased the software you could send out unlimited text messages. |
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James Hutson - VP of Business Development AvidMobile - White Label Mobile Marketing Text "HUTSON" to 72727 | ||
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![]() | #43 |
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Charging me per keyword is a deal killer for me. I don't want to punish my client base on the keywords. I have multiple campaigns setup for my clients for tracking so I use a lot of keywords. I would have to pass on a large charge for keywords to get them to a point where we know what campaigns works best for their business. No cost for multiple keywords allows me to help them get the most bang for the buck with my service. Making them pay for a bunch or keywords upfront while we figure out what works will only help me in the short term. Not charging them for keywords while we fine tune the campaigns is better. This keeps them happy and they keep paying because the ROI can't be denied. Just one man's humble opinion. |
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Not sure if you caught us on a bad day, but we have hundreds of resellers signed up on our white label reseller program. Feel free to PM me I'm sure we can still work something out if you're interested in our All-In-One offering.
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[SIGPIC][/SIGPIC] www.Trumpia.com Trumpia: The Most Completed SMS Text Messaging Software & API Solution. | |
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Trumpia you guys have like a $2200 start up fee! Ridiculous man!
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![]() | #46 |
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You guys can celebrate my 60th Birthday with me this month and get a copy of YadaText for the lowest price in 3 years. One time fee and no monthly or per text charges. You cannot go wrong with this one. I am limiting it to 25 copies ... CAVEAT EMPTOR! |
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![]() | #47 |
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Is there any SMS company doing international service?
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