SMS Marketing Problem

by Edge88
12 replies
Hi Warriors,

I've run into an interesting problem with my SMS marketing strategy.

for simplicity let's say I have

1 short-code
2 retailers and 2 restaurants (each with their own keyword)
1 user who has subscribed to both retailers and restaurants.

Now suppose retailer A is sending messages too often, so the subscriber decides to text back STOP and opt out.

The problem arises that since all merchants are using the same short-code, the subscriber is unsubscribed from the entire short-code (all 4 merchants).

Is there a solution to this?

thanks for your thoughts!

--Edge
#marketing #mobile #problem #sms
  • Profile picture of the author AgilityMarketer
    Each platform or SMS provider handles this situation differently. One platform may opt them out of all lists or databases other platforms opt users out of the last joined list or database. If you want to avoid this issue, switch SMS platform providers.

    Also, a good platform lets users send: STOP <List Name> to remove that user from that specific list.
    {{ DiscussionBoard.errors[6689790].message }}
    • Profile picture of the author TheLocalCoach
      Originally Posted by AgilityMarketer View Post

      Each platform or SMS provider handles this situation differently. One platform may opt them out of all lists or databases other platforms opt users out of the last joined list or database. If you want to avoid this issue, switch SMS platform providers.

      Also, a good platform lets users send: STOP <List Name> to remove that user from that specific list.
      I think AgilityMarketer sums it all up, its time for a new provider.

      Good luck
      {{ DiscussionBoard.errors[6691541].message }}
      • Profile picture of the author beeswarn
        Originally Posted by TheLocalCoach View Post

        I think AgilityMarketer sums it all up, its time for a new provider.
        Correct. My guess is that he's not actually having this problem but he'll be back onMonday to post how switching to [insert provider's name] saved his business. It will be long and carefully written copy prepared by the company he's shilling for. Anyone else remember criniit?

        In my opinion, of course.
        {{ DiscussionBoard.errors[6691554].message }}
  • Profile picture of the author beeswarn
    Add yourself to each list by opting in with thee keywords.. Try STOP and see what happens. Then try STOP ALL and see what happens. Then start over until you understand how the database keyword commands work.
    {{ DiscussionBoard.errors[6690185].message }}
  • Profile picture of the author Edge88
    AgilityMarketer; Thanks for the tips.

    beeswarn, thanks for the tip but you might have misread. I have done what you said and that's how I know that QUOTE: "The problem arises that since all merchants are using the same short-code, the subscriber is unsubscribed from the entire short-code (all 4 merchants)."
    {{ DiscussionBoard.errors[6690495].message }}
  • Profile picture of the author beeswarn
    Doesn't work that way for me and I have several hundred keywords out there on the same shortcode. Call your provider next.
    {{ DiscussionBoard.errors[6691538].message }}
  • Profile picture of the author mediagerms
    Text message marketing or SMS (Short Message Service) marketing is an incredibly powerful promotional tool that has yet to reach its full potential.
    {{ DiscussionBoard.errors[6691757].message }}
  • Profile picture of the author Mo Goulet
    Another reason to monitor the merchants by subscribing to all your clients is to see who may be texting too often and let them know they are going to begin loosing their subscribers. If I started receiving a whole bunch of texts, I would quickly opt out. Just like email only here with the short code system, everyone will feel the pain with opt-out fever. I do not have that problem with my system. Each account is unique.
    {{ DiscussionBoard.errors[6694001].message }}
    • Profile picture of the author wislndixie
      Originally Posted by Mo Goulet View Post

      Another reason to monitor the merchants by subscribing to all your clients is to see who may be texting too often and let them know they are going to begin loosing their subscribers. If I started receiving a whole bunch of texts, I would quickly opt out. Just like email only here with the short code system, everyone will feel the pain with opt-out fever. I do not have that problem with my system. Each account is unique.

      What is the optimum amount of texts a retailer/vendor should be sending out to the subscribers? How many is too many?
      Thanks,
      Wisln
      {{ DiscussionBoard.errors[6703491].message }}
  • Profile picture of the author Mo Goulet
    Thin of it as an email subscriber list. If you started receiving an email everyday trying to sell you something without offering any real value, your would unsubscribe quickly,

    With texting, it does not matter what you offer, more than 2 texts per week will generate a flow of reply "STOP"
    {{ DiscussionBoard.errors[6703669].message }}
  • Profile picture of the author dennism70
    It depends on the value it brings! If you offer a "daily best deal" near, in town or in zip code or a "recipy of the day", they dont mind getting a daily sms since it will bring them best value and they expect it. But for "affiliate kind" of spamming just dont
    {{ DiscussionBoard.errors[6706896].message }}
    • Profile picture of the author Rymico
      Originally Posted by Mo Goulet View Post

      With texting, it does not matter what you offer, more than 2 texts per week will generate a flow of reply "STOP"
      Originally Posted by dennism70 View Post

      It depends on the value it brings! If you offer a "daily best deal" near, in town or in zip code or a "recipy of the day", they dont mind getting a daily sms since it will bring them best value and they expect it. But for "affiliate kind" of spamming just dont
      Gonna agree with Mo on this one. I would not send more than 2 a week of any sort. It does not matter the value, they will just see you bothering them.
      Signature

      Contact me at sales@rymico.com

      {{ DiscussionBoard.errors[6713727].message }}

Trending Topics