KNOW the different between Mobile Site and Native App...

NerdGary · 10th Aug 2012, 01:10 AM

Lets get this straight...

A "MOBILE SITE" is just a WEBSITE that is optimized for mobile traffic. YOU have to promote your mobile "site" in the same fashion as a website..

A " NATIVE APP" is an app that uses the mobile platforms API's and SDK.. (most likely not built with standard web languages)

The #1 difference between the two (and its huge).. is that ONLY NATIVE APPS can be PUBLISHED to official APP MARKETS (Android/iOS/Blackberry/etc)

Think about it.. seriously. Hundreds of millions of people download apps DIRECTLY from the app market via their mobile device...

What are the chances of a mobile user finding your dinky little new mobile website that can only be found via a google search (probably found on page 10 or higher)

Mobile websites are NOT the same as Native Apps.

Native apps allows you to DIRECTLY tap into the mobile traffic. Mobile websites simply don't.

If you think you have a 'solid' mobile strategy by having a mobile website.. you are wrong. I am100% sure your strategy is not working.

The average Android NATIVE APP gets 100-1000 downloads per day on the Android Play market. (Those are the statistics from my own android apps). These are not advanced gaming apps.. or social networking apps. These are apps which I give away free ebooks, or free 'advice' to capture email leads and so forth.

Those traffic figures come from day one. No SEO. No PPC. No marketing at all. When was the last time you made a website or 'mobile site' and within 24 hours you have over 100 people visit your site? Probably NEVER.

This is the power of having a NATIVE app.

Mobile isn't some 'fad' which will disappear. In fact for the first time in history in the first quarter.... People spend MORE TIME on their mobile device then their home computer. Think about that.

You are probably spending all of your time creating wordpress blogs, or social integrated websites, or even ecommerce websites in a niche that has TONS of competition on the search engines... Meanwhile, that same niche probably has only one or two competitors on the mobile app marketplace (but most likely no competition)

Yes.. you CAN easily dominate an entire niche on the mobile app marketplace of your choice.

The most overlooked opportunity in the mobile space is the plethora of different categories the native app marketplaces have to offer.

Its not only about games.

Android for example allows you to upload native apps in the following categories:

Comics
Communications
Finance
Health
Lifestyle
Multimedia
News/Weather
Productivity
Reference
Shopping
Social
Sports
Themes
Tools
Travel
Demo
Software Libs
And yes, games.

A few interesting opportunities lie in Shopping and Reference.....

Native shopping apps lets you sell physical or digital products and is one of the fastest growing categories.. (Paypal processes over 2 BILLION dollars worth of mobile purchases a quarter)

And second opportunity is Reference (aka: Information)
So while you waste your time writing ebooks and trying to sell them for $1 on amazon or ebay or wherever..) Here you have millions of people looking to download Native Information apps (ebook apps) every day.

The idea is not to sell your app.. but give it away free and collect their email addresses so you can build a marketing list.

With all of my 150+ Android Apps on the market, I have captured over 200 thousand emails in less then a year. (BTW I haven't built a website since a year ago, and have absolutely no desire to anymore)

So, it's rare that i'm divulging so much information regarding my personal business to people i've never met.. It's just frustrating seeing people so misguided and being fooled into thinking they have a legit 'mobile strategy'.... meanwhile they are not even scratching the surface.

I hope you learned something here by reading my semi-rant, and possibly take action in your future mobile endeavors.

Imagine if you can go back in time... lets say to 1997, right before the massive internet boom and know then what you know now. Yeah, you'd probably be a multi millionaire. Well, now is that same opportunity for mobile.

It's 1997 in the mobile world. Start creating your NATIVE APPS ASAP and secure your niches... because in a few years, the competition will be a tough as the web.

You make the choice. Good night.

WillR · 11th Aug 2012, 12:19 AM

Was this a serious post because it makes absolutely no sense whatsoever.

If I am looking to order Chinese from my local restaurant or find a plumber to come and fix my leaking shower, do you honestly think I am going to go to the app market to look for an app for a Chinese Restaurant or a plumber?

No way in hell.

Since most of the people in this forum are offline marketers, apps don't make much sense to most people. A small local business is much better off having a mobile website. When someone searches for the business like they normally would, when they click on the website they will be taken to the mobile version automatically.

It also is VERY simple to turn a web app into a native app. It's much cheaper and makes much more sense than small businesses trying to build stand-alone apps right from the start.

I guess you aren't talking about small local businesses -- you couldn't be. But I think you will find the majority of people in this forum doing mobile marketing are offline marketers selling their services to local businesses.

For those people web apps and mobile websites make much more sense than full-blown native apps ever will.

Twas a nice plug for your signature though... I guess.

NerdGary · 11th Aug 2012, 07:00 AM

Read over your reply...

You said it yourself.. mobile websites are just websites. Your actual WEBSITE has to rank extremely high in google for people to find you. That's not a good mobile strategy for any marketer.. even that chinese restaurant. (or ANY local business).

Think about it.. you are only splitting your website traffic, and not GAINING new visitors AT ALL. 100% of websites are viewable in androids built in browser already. What you are saying is pointless.

The idea of mobile MARKETING ... is actually MARKETING. (ie: gaining new visitors/clients/customers) Not shuffling or redirecting traffic..

I have to imagine you are a mobile site developer of some kind, and I was expecting some negative replies... I wrote this post to the people directly wanting to "expand" their footprint and gain new customers (from any industry)

Redheadlady · 13th Aug 2012, 10:36 AM

thank you...i am in the process of doing due diligence on native app vs mobile web apps
question: can native apps do push notifications?
can mobile apps process restaurant orders??

the lines are blurry
thanks

zoobie · 13th Aug 2012, 10:57 AM

They can Redhead, why not? Ebay or Amazon have already had mobile app and process orders for them. Same will apply for restaurants. Also you can build menus for restaurants or a reservation system... I think someone else have already done it.

zoobie · 13th Aug 2012, 11:00 AM

Originally Posted by NerdGary

Read over your reply...

You said it yourself.. mobile websites are just websites. Your actual WEBSITE has to rank extremely high in google for people to find you. That's not a good mobile strategy for any marketer.. even that chinese restaurant. (or ANY local business).

Think about it.. you are only splitting your website traffic, and not GAINING new visitors AT ALL. 100% of websites are viewable in androids built in browser already. What you are saying is pointless.

The idea of mobile MARKETING ... is actually MARKETING. (ie: gaining new visitors/clients/customers) Not shuffling or redirecting traffic..

I have to imagine you are a mobile site developer of some kind, and I was expecting some negative replies... I wrote this post to the people directly wanting to "expand" their footprint and gain new customers (from any industry)

Why don't you guys think of this way, let's build a mobile application that attract people to write reviews for a restaurant in your area and then sell advertising to the local restaurants?

Is that a strategy that both of you will be benefited?

Redheadlady · 13th Aug 2012, 01:56 PM

awesome idea..like a modified fan page that native apps have??
thanks!!

Redheadlady · 13th Aug 2012, 02:14 PM

thanks for pointing that out, Nerd Gary..lol..I am in the process of doing my due diligence for a mobile marketing company..really the way I look at it, I have to deliver an ROI to my customer...to deliver customers...From my understanding and please correct me if I am wrong..but with my personal android I don't have to much of a problem looking at websites, the latest screens are bigger to accomodate website sites.. the major advantage of a mobile site i guess is the push notifications...or am i wrong??

any help is of course very much appreciated

zoro · 13th Aug 2012, 11:36 PM

I am no techie or coder but here is my take on it.

If one is selling to offline businesses I think it would make more sense to first develop a Mobile Website using HTML5 and then also converting that into a Web App that will be suitable for all phone types ie, iPhone or Android.

This way you can tell your client that you will make them a Mobile Website and as a limited introductory offer you will give them a FREE Mobile App. (Just wished I knew how to do that easily and quickly).

If you publish a local business App to just an App Store, chances are not many will download it and many will soon delete it. On the other hand if you promote your App on your new Mobile Website, only interested people will install the App, and they're the people you want.

WillR · 14th Aug 2012, 01:17 AM

Bingo Zoro. Exactly the way things should be done. No one is going to go to the app store looking for local business apps... but they sure as hell will search Google.

10th Aug 2012, 01:10 AM	#1
NerdGary HyperActive Warrior War Room Member Join Date: 2010 Location: Brooklyn, NY Posts: 406 Thanks: 15 Thanked 49 Times in 39 Posts	KNOW the different between Mobile Site and Native App... Share on: Lets get this straight... A "MOBILE SITE" is just a WEBSITE that is optimized for mobile traffic. YOU have to promote your mobile "site" in the same fashion as a website.. A " NATIVE APP" is an app that uses the mobile platforms API's and SDK.. (most likely not built with standard web languages) The #1 difference between the two (and its huge).. is that ONLY NATIVE APPS can be PUBLISHED to official APP MARKETS (Android/iOS/Blackberry/etc) Think about it.. seriously. Hundreds of millions of people download apps DIRECTLY from the app market via their mobile device... What are the chances of a mobile user finding your dinky little new mobile website that can only be found via a google search (probably found on page 10 or higher) Mobile websites are NOT the same as Native Apps. Native apps allows you to DIRECTLY tap into the mobile traffic. Mobile websites simply don't. If you think you have a 'solid' mobile strategy by having a mobile website.. you are wrong. I am100% sure your strategy is not working. The average Android NATIVE APP gets 100-1000 downloads per day on the Android Play market. (Those are the statistics from my own android apps). These are not advanced gaming apps.. or social networking apps. These are apps which I give away free ebooks, or free 'advice' to capture email leads and so forth. Those traffic figures come from day one. No SEO. No PPC. No marketing at all. When was the last time you made a website or 'mobile site' and within 24 hours you have over 100 people visit your site? Probably NEVER. This is the power of having a NATIVE app. Mobile isn't some 'fad' which will disappear. In fact for the first time in history in the first quarter.... People spend MORE TIME on their mobile device then their home computer. Think about that. You are probably spending all of your time creating wordpress blogs, or social integrated websites, or even ecommerce websites in a niche that has TONS of competition on the search engines... Meanwhile, that same niche probably has only one or two competitors on the mobile app marketplace (but most likely no competition) Yes.. you CAN easily dominate an entire niche on the mobile app marketplace of your choice. The most overlooked opportunity in the mobile space is the plethora of different categories the native app marketplaces have to offer. Its not only about games. Android for example allows you to upload native apps in the following categories: Comics Communications Finance Health Lifestyle Multimedia News/Weather Productivity Reference Shopping Social Sports Themes Tools Travel Demo Software Libs And yes, games. A few interesting opportunities lie in Shopping and Reference..... Native shopping apps lets you sell physical or digital products and is one of the fastest growing categories.. (Paypal processes over 2 BILLION dollars worth of mobile purchases a quarter) And second opportunity is Reference (aka: Information) So while you waste your time writing ebooks and trying to sell them for $1 on amazon or ebay or wherever..) Here you have millions of people looking to download Native Information apps (ebook apps) every day. The idea is not to sell your app.. but give it away free and collect their email addresses so you can build a marketing list. With all of my 150+ Android Apps on the market, I have captured over 200 thousand emails in less then a year. (BTW I haven't built a website since a year ago, and have absolutely no desire to anymore) So, it's rare that i'm divulging so much information regarding my personal business to people i've never met.. It's just frustrating seeing people so misguided and being fooled into thinking they have a legit 'mobile strategy'.... meanwhile they are not even scratching the surface. I hope you learned something here by reading my semi-rant, and possibly take action in your future mobile endeavors. Imagine if you can go back in time... lets say to 1997, right before the massive internet boom and know then what you know now. Yeah, you'd probably be a multi millionaire. Well, now is that same opportunity for mobile. It's 1997 in the mobile world. Start creating your NATIVE APPS ASAP and secure your niches... because in a few years, the competition will be a tough as the web. You make the choice. Good night.
	.::NATIVE ANDROID APP CREATOR SOFTWARE ::. <><>-----------------------------------------<><>

11th Aug 2012, 12:19 AM	#2
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: KNOW the different between Mobile Site and Native App... Share on: Was this a serious post because it makes absolutely no sense whatsoever. If I am looking to order Chinese from my local restaurant or find a plumber to come and fix my leaking shower, do you honestly think I am going to go to the app market to look for an app for a Chinese Restaurant or a plumber? No way in hell. Since most of the people in this forum are offline marketers, apps don't make much sense to most people. A small local business is much better off having a mobile website. When someone searches for the business like they normally would, when they click on the website they will be taken to the mobile version automatically. It also is VERY simple to turn a web app into a native app. It's much cheaper and makes much more sense than small businesses trying to build stand-alone apps right from the start. I guess you aren't talking about small local businesses -- you couldn't be. But I think you will find the majority of people in this forum doing mobile marketing are offline marketers selling their services to local businesses. For those people web apps and mobile websites make much more sense than full-blown native apps ever will. Twas a nice plug for your signature though... I guess.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

11th Aug 2012, 07:00 AM	#3
NerdGary HyperActive Warrior War Room Member Join Date: 2010 Location: Brooklyn, NY Posts: 406 Thanks: 15 Thanked 49 Times in 39 Posts	Re: KNOW the different between Mobile Site and Native App... Share on: Read over your reply... You said it yourself.. mobile websites are just websites. Your actual WEBSITE has to rank extremely high in google for people to find you. That's not a good mobile strategy for any marketer.. even that chinese restaurant. (or ANY local business). Think about it.. you are only splitting your website traffic, and not GAINING new visitors AT ALL. 100% of websites are viewable in androids built in browser already. What you are saying is pointless. The idea of mobile MARKETING ... is actually MARKETING. (ie: gaining new visitors/clients/customers) Not shuffling or redirecting traffic.. I have to imagine you are a mobile site developer of some kind, and I was expecting some negative replies... I wrote this post to the people directly wanting to "expand" their footprint and gain new customers (from any industry)
	.::NATIVE ANDROID APP CREATOR SOFTWARE ::. <><>-----------------------------------------<><>

13th Aug 2012, 10:36 AM	#4
Redheadlady Warrior Member Join Date: 2011 Location: Florida Posts: 15 Thanks: 6 Thanked 0 Times in 0 Posts	Re: KNOW the different between Mobile Site and Native App... Share on: thank you...i am in the process of doing due diligence on native app vs mobile web apps question: can native apps do push notifications? can mobile apps process restaurant orders?? the lines are blurry thanks
	Redhead Lady www.chrissyannsmith.com

13th Aug 2012, 10:57 AM	#5
zoobie Mobile Apps Warrior War Room Member Join Date: 2007 Location: hong kong Posts: 995 Thanks: 4 Thanked 45 Times in 41 Posts Blog Entries: 2	Re: KNOW the different between Mobile Site and Native App... Share on: They can Redhead, why not? Ebay or Amazon have already had mobile app and process orders for them. Same will apply for restaurants. Also you can build menus for restaurants or a reservation system... I think someone else have already done it.

13th Aug 2012, 01:56 PM	#7
Redheadlady Warrior Member Join Date: 2011 Location: Florida Posts: 15 Thanks: 6 Thanked 0 Times in 0 Posts	Re: KNOW the different between Mobile Site and Native App... Share on: awesome idea..like a modified fan page that native apps have?? thanks!!
	Redhead Lady www.chrissyannsmith.com

13th Aug 2012, 02:14 PM	#8
Redheadlady Warrior Member Join Date: 2011 Location: Florida Posts: 15 Thanks: 6 Thanked 0 Times in 0 Posts	Re: KNOW the different between Mobile Site and Native App... Share on: thanks for pointing that out, Nerd Gary..lol..I am in the process of doing my due diligence for a mobile marketing company..really the way I look at it, I have to deliver an ROI to my customer...to deliver customers...From my understanding and please correct me if I am wrong..but with my personal android I don't have to much of a problem looking at websites, the latest screens are bigger to accomodate website sites.. the major advantage of a mobile site i guess is the push notifications...or am i wrong?? any help is of course very much appreciated
	Redhead Lady www.chrissyannsmith.com

13th Aug 2012, 11:36 PM	#9
zoro Online for Offline War Room Member Join Date: 2008 Location: Qld. Australia. Posts: 1,628 Thanks: 351 Thanked 222 Times in 191 Posts Blog Entries: 4	Re: KNOW the different between Mobile Site and Native App... Share on: I am no techie or coder but here is my take on it. If one is selling to offline businesses I think it would make more sense to first develop a Mobile Website using HTML5 and then also converting that into a Web App that will be suitable for all phone types ie, iPhone or Android. This way you can tell your client that you will make them a Mobile Website and as a limited introductory offer you will give them a FREE Mobile App. (Just wished I knew how to do that easily and quickly). If you publish a local business App to just an App Store, chances are not many will download it and many will soon delete it. On the other hand if you promote your App on your new Mobile Website, only interested people will install the App, and they're the people you want.

14th Aug 2012, 01:17 AM	#10
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: KNOW the different between Mobile Site and Native App... Share on: Bingo Zoro. Exactly the way things should be done. No one is going to go to the app store looking for local business apps... but they sure as hell will search Google.
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .