Ideology

Hi All,

My experience in approaching restaurants for mobile websites has been harder than I thought.

I'm finding that, Yes, most businesses don't have a mobile version of their site, one figure I read was 70% of businesses don't have a mobile website.

Which means great for the potential to offer our services, But the number also means that business community still doesn't see the need for one. (We don't know how many of the 70% have turned down the opportunity to go mobile either)

That being said, a sale today takes a lot of nurturing, it involves really educating the prospect about what mobile is and if you're lucky they'll get it and want to move forward.

I'm thinking maybe when the tide turns to maybe 40% of businesses having mobile sites then it'll be an easier sell for us all. I think we'll need the help of mainstream media to get to that point.

But, I'll keep trying, Good Luck to us all

Thoughts??

WillR

I don't agree.

Hit the streets with your cell phone and a demo mobile website. Walk into restaurants and ask for the manager. Show them the mobile website in action and how it will benefit them and their customers. This should take all of a couple of minutes.

If you do that to 10 businesses and you can't close at least one of them, you are doing something wrong.

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Ericparke

Very true, Hard to get out there if your not a confident seller but the more practise with this method the easy it will become. 1 in 10 is pretty simple if you have a great product.

WillR

Sales is ALL confidence -- it really is.

A good salesmen would struggle to sell something they don't believe in.

A poor salesmen would be quite good at selling a product they DO believe in.

If you haven't yet convinced yourself then you will find it almost impossible to convince others.

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zoro

They don't see any urgent need to have one if they already have normal website. You and I know different.
But ask them if they would like an App for their business .... they go Bananas... and they want one Now!

midasman09

1) Using WillR's or Quentin's Script...set up a "Mobile Site Directory" starting with just restaurants where the Food Categories (American, BBQ, Chinese, Italian etc) are listed in alphabetical order.

2) Put in 2 "Sample Restaurants" of EXISTING restaurants so you can SHOW other prospects your Directory. Each restaurant has a Main Page and a Breakfast, Lunch and Dinner page....with the Main Page (going from the top down)
Photo or Logo
Paragraph About the place
Address & Phone & Hours
Tap-To-Call Button
Map

Put just 3 restaurants in each Food Category. Charge a setup fee and a monthly

Place "signs" inside rooms of local hotels, with the address to your Directory.

Go show restauant owners your Directory. Tell them that everyday there are Travelers/Tourists staying in local hotels. These folks have 2 things;
A HUNGER and want to find a place to eat
A Cell Phone

If you Demo this in front of the Owner....there's NO WAY he/she will NOT want to participate....no matter what you charge (we get $450 initial and $1 per room per month)

It's a matter of ....GIVING PROSPECTS A REASON WHY THEY MUST PARTICIPATE!

If THEY don't....their competition will! And....to really guarantee sales, give them an exclsuive in their Food Group!

Don Alm...always finding ways to give prospects a REASON to give me money

Quentin

Hey lots of businesses don't have desktop websites and probably never will and you can take from that what you want.

A mobile website is just another tool not some great guarantee for the business. It is however something they should offer their customers as it is the way things are going and if you show them this then its not a hard sell.

I personally keep away from restaurants but have done a few and always find if you can just give them the facts doesn't matter what the perception is I get the sale.

I agree with Will if you are confident and believe a mobile website will be a benefit to your customer it is an easy sell.

I use them for my own businesses because I believe in them. Do You?

Q

Ideology

No offense WillR, but that sounds to easy. It's hard to take advice from someone who is selling a product. Little conflict of interest. If it sounds easy, folks will buy your product.

I don't have the time to go places all day long. That's why I've bought a few WSOs to help with sales. I've bought 2 from you. They sounded easy but when put in action, got no results.

What's your pitch that converts? Many restaurants are fine with the standard version being seen on the phone. Why spend a few hundred, just so the visitor can read it more easily? That's their take on it.

That's why I say each sale has to be nurtured, really have to give them a mobile 101 class, because they don't just buy off the 'wow' factor. They're business people, they don't make decisions on impulse.

WillR

That's because it IS easy. It has nothing to do with my product. I couldn't care less if people bought my product or not. It's NOT how I make a living. There's more than enough free information in this forum to start selling mobile websites without buying any products whatsoever.

And there in lies the problem. If you don't treat this like a REAL business then it NEVER will be. Myself and no one else can be there to make sure you take action and keep on doing things until you make your first sale. The first sale is your most important. That part is THE most important part and that is up to you.

You will notice on my sales page I actually make a point of saying:

"If it's quick and easy money you are looking for then I suggest you go and buy a lotto ticket or one of the many WSO's promising to make you a fortune overnight."

The hard work is up to you. If you don't stick at things then it will never work. I can guarantee you that. No one ever got anything without hard work and if you think you will then you should stick to your day job.

I don't mean to sound harsh, it's just the truth.

Too many people on the Internet seem to think the online world owes them something. They seem to believe they should be able to make money with very little effort. No, it's not the case at all. Everything I have been successful at both online and offline has been a direct result of action and persistence and a lot of hard work.

I told you above the most effective way to sell mobile sites. Get on your feet and be a real person and go and see business owners. But you said you don't have the time for that. Well, that's an issue you need to resolve.

If a restaurant owner is saying that to you then you aren't selling properly. You need to put them in their customers shoes and show them how having a mobile website is going to result in happier customers and more sales. If you can do that, it's a no brainer.

No you don't. I know that because I've sold plenty by doing exactly what I said above. People are ALWAYS going to buy something if they truly believe the value they receive is greater than the money they invest. It's up to you to convince them of that. Might it take you a little practice? Sure. You didn't expect to just walk into a shop and walk out with a cheque right away did you?

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BlogBuilder

Who are some of the reputable mobile developers that can create custom applications for iPhone and Android?

Ideology

I see 6 products that you've created in your signature and I've received emails from you promoting other products, that you get a commission on -I'm sure you're doing very well.....You post a lot to get noticed by members, it's basic forum marketing....You're a skilled internet marketer, You create products, build email lists from your customers and then promote other products....You do a great job, members this is how to make money, follow WillR's example.

In your first reply above, you said, "That's because it IS easy"


I did, I bought 2 of your products that you created and put them to use but got no results.

I encourage everyone to sell tools, that's how you make money.

WillR

This forum does not account for the majority of my income. I post on this forum because I enjoy it not because of the money.

If you actually trace my history on this forum you will see I first began getting really involved back when I was selling mobile websites. I was not selling anything on this forum nor did I have any intention to.

This was the main thread I posted in as we all talked tactics and helped one another:
http://www.warriorforum.com/offline-...al-market.html

I then kept getting more and more people private messaging me asking for advice and if they could have a copy of the template I was using for my clients. It got to the point where I couldn't answer all the messages I was getting so I decided to sit down and record some videos showing people exactly what I was doing and also gave them the exact template I was using. I then put it up as a WSO and sold it.

I don't consider myself a skilled Internet Marketer. I post here because I enjoy it. I sell products because people asked for them. I then created more tools because people asked for them. I'm in a privileged position that I can spend a heap of money getting something built and recoup those costs from the people who buy it. This allows us to get tools we all could otherwise not afford individually.

But that's got nothing to do with selling mobile websites. That was what I was doing before I ever started selling any products here so I know that it CAN be done and there are many people doing it. The big difference for me was when I took action and put in the hard work.

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Lee M

You are correct! There is MUCH money to be made selling 'picks and shovels' to those digging for gold. It's called the "business opportunity" niche.

Having said that ... Will's products are top-notch, and I mean REALLY top-notch.

As he stated, "I'm in a privileged position that I can spend a heap of money getting something built and recoup those costs from the people who buy it. This allows us to get tools we all could otherwise not afford individually."

ONE example would be the 'video's he has produced! You are getting those for $20 or less!

As someone who has been on my own for 20+ years I can tell you the truth... the UGLY truth. If you interviewed anyone who is successful ... in ANY endeavor ... be it in business, entertainment, sports, etc., their personal story is littered with one failure after another before finding success. I am no exception to this rule. Nor should you be either.

It's up to you to put all of the pieces to the 'success' puzzle together. Making it work for you. Normally, I would say, "Nobody is going to do it for you." HOWEVER - I believe the Warrior Forum is the single closest thing you have to a MARKETING friend, helping you every step of the way.

shane_k

I have a couple of thoughts.

1) What is your sales process? Are you asking them any questions about their business? Are you trying to find out what is important to them and what they want with thier business? Or are you figuring you can just walk into a restaurant and make the sale with minimum effort?

2) if they aren't seeing the need for one, then it's up to you to show them that need.
You can do this by asking questions and then tying those answers into your demonstration. You can show them statistics, you can point out all the customers in their restuarant that have a mobile phone, or walk them out into the street to show them. You could show them videos.

3) you say it will be easier when 40% of the businesses have mobile phones. No actually if you carry the same attitudes and beliefs it will be just as difficult as you are finding it now, or more difficult.

4) Oh yea, and you talk about lucky. Yea luck can play a part, but if you keep taking action, and adjust your strategies then you don't have to rely on luck, you will be relying on skill.

So don't get discouraged. Ask for help when you need it and then you will be relying on skill and knowledge instead of luck and chance.

Shane_K

zoobie

It's just about the attitude. Change the way you think and do it.

You do business with an upcoming trend, not a dying trend, nor even a saturated market where you have thousands of competitors.

maxlinks

I think 1 sentence by Willr sums it up

"The big difference for me was when I took action and put in the hard work".

now, I have not been successful because I didn't put in the hard work, reason is the amount of work involved versus income I will make from Mobile websiters is noty enough to interest me, well at this time anyways,'

WillR

Another thing I strongly believe is that if you are NOT getting rejections then you aren't trying hard enough. You should be getting people turn down you services. It's good. That's how you know you are giving it the best shot possible.

When you start to look at things like that and actually welcome the rejections, you start to take a lot more action and make a lot more ground.

Rejections and mistakes are good. Every successful person has made a ton of them.

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YellowGreenMedia

LOL if you read this thread it's like all the people that fail at selling mobile sites are lazy dipshits....

WillR

Well I wouldn't say dipshits or lazy. But I would say in most cases lack of success is due to lack of effort and action. Not just in this business but in any,

If someone hasn't sold any mobile websites my first question to them would be, how many businesses have you actually walked into with your phone in hand and demonstrated the benefits of the mobile site to the manager/owner? I usually get the same answer. Zero.

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roni994

its hard to sell a service, when you dnt believe in it. Yes, its hard to crouch local businesses for mobile sites but not impossible coz it have great possibilities.

BrianJones

This is quite confusing. Do you mean: "A good salesman would be quite good at selling a product they DO believe in"?

If that's correct then that is definitely true. Someone who doesn't know all there is that needs to be known about the product that he/she is selling won't have a good approach/sales ratio. Furthermore, someone who does know all the facts about his/her products but doesn't totally believe in the product won't also have good sales.

Selling is just like propagating an idea, a religion, or a belief - the more you believe in it, people will feel it and they will be convinced easily.

WillR

No. I meant what I said.

If you actually believe in a product you can be a person with no sales training at all, your confidence and enthusiasm will still shine through. On the flip side, even a great salesman will find it hard to sell a product they do not believe in.

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YellowGreenMedia

Well there are other ways to promote then walkins, i would never do a walkin just because it is to time consuming for me ..

But you're right often they didn't even had sent out a snail or email or did some calling around ...

But on the other hand, i know people who have worked very hard to sell mobile sites and just couldn't sell it... it is not because they are lazy or dumb, it is just because they can't sell...

When you read the WF it seems like everyone can sell stuff to business owners and that is just not true... Selling and being in sales stuff isn't as easy as people here make it out to believe it is.

People should be prepared for lot of disappointments, sellingt services to offline isn't as easy as it looks or as you read in all these crappy WSOs

TonyDalton

Every "No" is one step closer to a "Yes"
I average about 1 sale in 8 pitches for mobile sites, the thing is not to lose heart when you get 30 "No's" in a row, it just makes it more likely to get 4-5 yes' in a row soon.
Also, treat every potential client the same, I have had them sitting in front of me looking bored, answering phone calls and giving the impression that they are just tolerating me only to have them say yes and sign the contract, you never know what the answer will be until you ask the question. You do ask the question don't you?

Even if a pitch results in a "no", ask for names and addresses of anyone they think might be interested. It's always good to go into a pitch with "John said......."

cdubay

There's something to be learned from all the advice given here, so here's mine. Cold calling is paramount. Walk in prepared. Create for yourself either a brochure (costs about $1.00/per) detailing the rise of Mobile with the research facts and statistics or a notebook with high quality laminated flyers showing same ( $10.00 investment). Go here 60 Sec Marketeer
Restaurants, sports bars, clubs, etc, are an ideal target audience. Show them how a Mobile Website can Entice new prospects into being customers. Do this by creating a sub-directory in your domain, install fresh copy of WP, flesh out a home page for the business, Include a linked secondary image Coupon Button. to a squeeze page with a Call To Action like this: " Try our restaruant (Sports Bar, etc.) and receive a complimentry dessert, beer on US! Just show this to your waitress. Additionally you can create value to the business by linking the squeeze page into your Mailer prgm. Requiring the prospect to sign up with their Email address to receive the coupon back via Email. Now you have shown the business how to create an Elist to further reach their customers with offers. This is one of my favorite techniques, its low pressure, straight forward, and matter of fact. I am always willing to help someone starting out. Contact me directly if you have any more questions. BTW the above process takes about 10 min, implied here is that you are researching your prospective clients before you go out of course.
Best,
Chris