1st Aug 2012, 07:10 PM | #1 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
Hey guys, Have any of you done any SMS for real estate agents? I just did my first rider sign for a real estate agent that says "For More Info & Photos Text Code to Number" and then it has a QR on the right side if they like. I've had it up for about 5 days and no hits, I'm pretty sure that it's just because it's about 5 minutes into a gated community. So if he doesn't get any hits I'll ask him to please move it to the next listing and I'll change landing page for free, just so he gives it another try. Do you guys have any experience with this? Does anyone know how I can increase my chance of people opting-in? Or is this just a bunk idea in the first place... Please let me know. I have 3 other big time Keller Williams agents interested but they wanted to see if this trial run with my client worked alright first. Hope to hear from you, Thanks |
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
2nd Aug 2012, 08:43 PM | #2 |
Active Warrior War Room Member Join Date: 2010 Location: Houston, TX
Posts: 67
Thanks: 53
Thanked 18 Times in 18 Posts
|
My thought would be to establish a baseline, in other words you are competing against the old flyers hanging on the sign. So, first I would have found out how many fliers a week they were giving out on this property then work from that number. If they were only using 5 per month, you are still in good shape. This has to be a tough market as not much drive by traffic inside the gated community. You have an uphill battle until you get relocated. |
The Following User Says Thank You to tracourt For This Useful Post: |
6th Aug 2012, 11:08 PM | #3 | |
Wordsmith War Room Member Join Date: 2003 Location: , , USA.
Posts: 2,642
Thanks: 814
Thanked 1,739 Times in 834 Posts
|
place it with a listing that actually gets drive by traffic. He knows that... don't let him kid you. | |
If you knew what I know you'd be doing what I do... | ||
The Following User Says Thank You to Tsnyder For This Useful Post: |
7th Aug 2012, 10:58 AM | #4 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
Hey Tsnyder, he actually had his first prospect text in yesterday. I was really hoping for 1 or 2 just to show him that it could work even under these conditions. I know if he puts on an easier accessible house he'll get more prospects. The age of people buying houses right now is the same group that uses smart phones. I told him though, I don't think more than 1 or 2 flyers would have been grabbed from this house regardless. The only way people could check it out is if they scheduled a time with the agent or they already lived in the neighborhood. But he's in! Just gave me 2 more listings and okay to bill him. Also I went to this Keller Williams day in the park and met 3 agents that want to do listings because my client is a top dog there and he bragged it up to them. Thanks. I'll update you in a week or two. |
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
7th Aug 2012, 08:24 PM | #5 |
HyperActive Warrior Join Date: 2011
Posts: 120
Thanks: 95
Thanked 15 Times in 10 Posts
|
Hey darrett, May I ask what is your pricing model? Would you be willing to share What the listing looks like on a smart phone? I'm thinking of approaching a local agent also. But dont know what to charge, |
8th Aug 2012, 05:48 PM | #6 | |
Offline Warrior War Room Member Join Date: 2008 Location: Left Coast, USA
Posts: 236
Thanks: 39
Thanked 115 Times in 47 Posts
|
I've been working with a few real estate agents on a software project that ties into QR codes - are you using standard riders that really can't be clearly seen from the street? There are vendors that can print to large riders making it possible for drivers and passengers to scan the QR Code without leaving their vehicle or at the very least, making it obvious what the options for getting more details about the property are. We're testing each QR code to push house hunters to a mobile website featuring details of the property (images, video, specifications), push to text, push to email, push to call, download the property flyer, social media links and other listings. Keep at it. The CA market is driving pretty good right now and realtors (as well as brokers) are investing more in marketing initiatives. You can get more information from CAR. Get a subscription to their magazine. | |
The Following User Says Thank You to laird For This Useful Post: |
9th Aug 2012, 01:04 AM | #7 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
@Kmalikis, I did my very first one for free because I wanted to get my foot in the door and of course for them to give it a trial run. Client did pay for the sign though. I have charged $30 for a single listing, and when the sign switches to a new property it will be $30 every time I update the mobile landing page to a new listing. I know that seems cheap, but this guy is the head honcho at a large Keller Williams office here, and by winning his praise I may have set myself up for some real work. Also I really can't see charging more than $30-$50 for this anyways, I mean these agents are nose to the grindstone and go through a LOT of listings. Plus if I'm able to get enough of these going, it will be getting my name and rep out for mobile websites and other services so that I can make this full time. @laird Thanks for the feedback! My rider sign is a 6x24 and does have a customized QR code on the side, but I do personally think the SMS is a more powerful feature. I offer both though because I would like to give as many opportunities as possible. I'm not trying to replace a standard flyer, just want to provide an alternative for prospects that are interested. The "e-flyer" provides enough benefits for it to be worth it, especially for the price I'm doing it for. Please keep me updated with your trials as well, definitely want to see what works best to improve. Hope to hear from you, Thanks |
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
9th Aug 2012, 02:40 AM | #8 |
Eric Parke War Room Member Join Date: 2012
Posts: 90
Thanks: 20
Thanked 7 Times in 7 Posts
|
There's a company now where you can list your house on their Smart phone app and instead of pay $25,000 in commission to an agent you pay something like $500. It just launched in Spain and the UK
|
9th Aug 2012, 09:20 AM | #9 | |
Senior Warrior Member War Room Member Join Date: 2005 Location: Michigan
Posts: 1,112
Thanks: 13
Thanked 249 Times in 154 Posts
|
So many ideas from this forum...so little time! | |
9th Aug 2012, 01:00 PM | #10 | |
HyperActive Warrior Join Date: 2011
Posts: 120
Thanks: 95
Thanked 15 Times in 10 Posts
|
Hi Darrett, OUr pricing strategy is pretty much right on. If i may offer 1 piece of advice... try this: It's $50 a listing...but sell them in packages of 5 and 10 and reduce the price to $30 each for a 10 pack and $40 each for a 5 pack. After the head guy at keller williams gives you his endorsement.... try to get a presentation at the office sales meeting ( when most agents will be present and do a demo with the guys listing you did already) Then take orders right then and there...with an "in office demo" special.... offer 12 listing QR codes for the price of 10 ( $300 ) but only while your still in the office...after that it's back to the normal pricing, 10 for $300 A couple of agents will plop down the coin to do this right away ( if your demo is exciting and makes sense to them)... after things calm down... one last sales tactic to entice action.... just say.... "okay! just for today.... i'll even let 2 agents to partner up to take advantage of the special pricing... meaning 2 agents can share the 10 pack for $150 each. With a decent size office of 20+ agents... you should be able to walk out of there with $1000. (to everyone reading this... i have not tried this myself yet...but this is the approach i plan to take.) I welcome critique of the idea Kam
| |
9th Aug 2012, 01:48 PM | #11 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
@ Kamalikis, thanks for the reply. That sounds spot on, I was going to do that as well, sell 1 for $30 or 3 for $25 or 5 for $20. Yours is obviously on a larger scale but I just wanted to get a few for people in the office to see that it works. I'm sure most will be a little skeptical and will be buying 1 or 2 listings as opposed to 5 or 10. Yes I was actually going to try and do a quick presentation at Keller Williams, although I am a really bad speaker and it may do me more hurt than good. Haha I'm kidding, but definitely once I have a few agents I'll be comfortable enough to put something on for them. Let me know how your efforts go, as will I. Thanks |
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
9th Aug 2012, 06:45 PM | #12 |
Digital Marketer War Room Member Join Date: 2010 Location: Australia
Posts: 12,475
Thanks: 1,984
Thanked 8,187 Times in 4,079 Posts
|
Darrett, Unless you report the spam posts nothing can be done about them. Don't respond to them, instead hit the little red triangle next to the post and report it so the mods can delete it. We should all be doing this yet I still find so much spam in here that obviously people are seeing but just not reporting. |
| |
9th Aug 2012, 07:32 PM | #13 |
Eric Parke War Room Member Join Date: 2012
Posts: 90
Thanks: 20
Thanked 7 Times in 7 Posts
|
Its called Tipc... Pretty amazing, I see on the news they are getting death threats from real estate agents in the US.. Saying they will send agencys broke in the future. But thats the way things are going. Who wants to pay $25,000 for a overpriced agency when you can sell it for 500
|
9th Aug 2012, 07:33 PM | #14 |
Eric Parke War Room Member Join Date: 2012
Posts: 90
Thanks: 20
Thanked 7 Times in 7 Posts
| |
11th Aug 2012, 05:20 PM | #15 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
@Will Thanks, I'll be reporting them all from now on. @Eric, Are you saying that I'm a spammer for posting my website link in my signature, or that my link is what attracts spammers? If you're talking about the former then I don't really care, plenty of people have their links in their signatures and it's there so at the least people can critique my site or let me know if they need my services. I'm not posting threads talking about my awesome new software everyone needs... |
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
11th Aug 2012, 08:10 PM | #16 |
Digital Marketer War Room Member Join Date: 2010 Location: Australia
Posts: 12,475
Thanks: 1,984
Thanked 8,187 Times in 4,079 Posts
|
Links in your signatures are allowed so long as they are not affiliate links. Darrett was referring to some other tool who had posted spam. The spam was reported and has now gone, thus why you can't see it. Back to more important things... |
| |
The Following User Says Thank You to WillR For This Useful Post: |
12th Aug 2012, 12:37 PM | #17 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
On we go...
|
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
12th Aug 2012, 11:21 PM | #18 |
Active Warrior Join Date: 2012 Location: Chicago, IL
Posts: 49
Thanks: 9
Thanked 6 Times in 5 Posts
|
Darrett, Sounds exciting! I recently started my own SMS marketing company as well and am very entertained in the thought of realtors using this. Has your client started using this on any more of his properties or on a property with much more traffic? |
The Following User Says Thank You to bumkeun For This Useful Post: |
13th Aug 2012, 09:28 PM | #19 |
Entrepreneur Join Date: 2011
Posts: 118
Thanks: 145
Thanked 10 Times in 8 Posts
|
Hey bumkeun, yes he just set me up with 1 more property. Also another client just ordered 3 so I gave him 3 for $25 each instead of the normal $30 per listing price. I have a quick question that hopefully Will will look over, it seems to me like my main money to be made is with the real estate listings. Should I create a whole new website (something name related to mobile/real-estate) and just focus on that. Or just have my normal website that offers mobile marketing services in general. Starting to think it would be better to specialize and just try to get known as the local "Mobile Listing Guy." Thoughts? |
If you want to reach for your dreams, first you've got to roll up your sleeves
| |
14th Aug 2012, 02:05 PM | #20 |
Warrior Member Join Date: 2012
Posts: 4
Thanks: 4
Thanked 8 Times in 2 Posts
|
What are the riders made up of? I had a printer that was going to print these but didn't know how so they would be waterproof?
|
14th Aug 2012, 05:45 PM | #21 | |
Active Warrior Join Date: 2012 Location: Chicago, IL
Posts: 49
Thanks: 9
Thanked 6 Times in 5 Posts
|
I have created my pricing to be fit for any business, whether it is restaurants/entertainment/real estate. I am no genius but I wouldn't only target one niche market or go about changing your whole website. | |
14th Aug 2012, 05:53 PM | #22 |
HyperActive Warrior Join Date: 2012
Posts: 321
Thanks: 116
Thanked 100 Times in 85 Posts
|
It's better to find a quality agent who will bring potential buyers to you and be your go'fer for any issues that may arise. If your property is selling for over $400,000 and you want to save money, you simply tell any potential realtors that instead of 6% commission, you are offering 4% commission. That's what we did and the agent was great. That was her niche. She had 8 listings all paying her below the standard 6%.
|
15th Aug 2012, 04:20 PM | #23 |
Active Warrior War Room Member Join Date: 2012 Location: Texas
Posts: 82
Thanks: 2
Thanked 23 Times in 15 Posts
|
The company you are talking bout in the UK is selling to do it yourselfers. A realtor in the US does much more for their money. They advertise, do open houses, show houses when you are working and do all the contract stuff when it sells. Unless you can do all of that, a realtor is better for you. You will make more money selling to realtors than to individuals for mobile. Realtors will end up being recurring income, not one shot. |
Contact me at sales@rymico.com | |
31st Oct 2012, 03:25 AM | #24 |
HyperActive Warrior War Room Member Join Date: 2009 Location: UK
Posts: 408
Thanks: 84
Thanked 131 Times in 120 Posts
|
Would love some stats on how SMS has helped realtors ?. Anyone care to share ? Thanks Si |
13th Feb 2013, 10:43 AM | #25 |
Active Warrior Join Date: 2012 Location: Minnesota
Posts: 38
Thanks: 24
Thanked 1 Time in 1 Post
|
Lots of great info here... thank you all for sharing. I am just stepping in to the realtor niche for mobile marketing. Can anyone share with the group how you approach individual realtors? Cold call, email? Thanks, much appreaciated! Barb |
Bookmarks |
Tags |
estate, listing, real, sms |
| |