Mo

We have been split testing desktop sites for years and have refined it down to a fine art... but now mobile is here...
- with a much smaller screen
- with lower attention span
- and with mobile consumers who want results fast... (mostly around finding local businesses and services).

So, has anyone tested what works best on mobile websites
- with screen layouts?
- with video vs. text and graphics?
- with video content formats themselves...?

I'm asking this more for 'standard opt in' pages like we all use for data capture than for local business purposes, but any conversions data and tools for testing on mobile would be very useful to know.

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