First, those cards were hooked up with sofisticated software that could track all purchases and also store collected contact information so that business owners could send out an introductory Welcome email and subsequent email campaigns. That type of data gathering gets really expensive depending on the services used.
Today, besides the plastic cards, there are several different types of apps available, some will let you download all your loyalty cards to one app to have them all in one place. Even Google is getting into loyalty apps these days, ramping up shortly with Punchd:
A Loyalty Program to Rule Them All - Punchd
Just in the last few days, another player has entered the field of mobile "punch cards":
Vipster | Customer Loyalty Made Simple
It is my understanding that Vipster is a white label program and in there lies my question. So, I am asking you, what would you do with it, how would you price it and what else comes to mind?
Looking forward to your responses,