What's the going rate on an SMS campaign?

6 replies
Hey all,

Now don't get all freaky deaky with me and start with ,, "well, it depends".
I'm about to start sms offerings to businesses and I just wanna see what people are offering in that department to their clients.

I hear a lot of $99mo. But, how many times do you allow a client to send out an sms blast per month? And lets say they have a list of about 200.

And basically,, I would imagine that most businesses may be starting from scratch. No list. What's a "standard" jumping off point? And how would YOU increase the rate as the list grows?

I'm asking this because the last thing I wanna do is have a client tell me that I am WAY outta range. (Because they had other offers)

Just askin' my fellow Warriors.

Thanks,

Robert X

p.s. Stop depressing me with all this "I can't do it" bs. DO IT! DO IT! DO IT!!!
Right WillR? Did you post that here? You should......Do IT!!!
#campaign #rate #sms
  • Profile picture of the author WillR
    Originally Posted by Robert X View Post

    p.s. Stop depressing me with all this "I can't do it" bs. DO IT! DO IT! DO IT!!!
    Right WillR? Did you post that here? You should......Do IT!!!
    Funny stuff!

    Unfortunately I don't have much advice to offer you on SMS though. I'd love to hear what others are charing. $99/month just seems a little low for me. I would say you want to allow 6 messages a month. That's one per week and two extras for special events/occasions. That seems to be the sweet spot from what I have heard. Anymore than that and you will start to annoy people.
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  • Profile picture of the author bumkeun
    I changed my price model twice. Chances are, some of the people you talk to, don't know a thing about this.

    I like how I have my pricing and my customers don't complain about giving me my monthly fee.
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    • Profile picture of the author Robert X
      Originally Posted by bumkeun View Post

      I changed my price model twice. Chances are, some of the people you talk to, don't know a thing about this.

      I like how I have my pricing and my customers don't complain about giving me my monthly fee.
      Would you be willing to share your pricing? :confused:
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  • Profile picture of the author shoopt
    Hey Robert
    SMS marketing is B2C marketing. The outcome of SMS marketing depends a lot upon the "sort of business or services offered" and "targeting the right audience". No matter your pay large amount or cheap services, the thing that matters is the service you are buying for SMS marketing is targeting the right audience (having relevancy with your business).
    As "Will" said do not make more than six messages a month, more than that gets annoying.
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    I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.

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    • Profile picture of the author Lee M
      Originally Posted by shoopt View Post

      As "Will" said do not make more than six messages a month, more than that gets annoying.
      I would say the real question to ask the business owner is, "How often can your customers buy?" Meaning ... it depends upon the TYPE of business. Of course anything food related ... you may be able to send something once per week.

      However, that same distribution pattern would not hold up in other types of businesses.
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      Working from Home since 1991
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      • Profile picture of the author WillR
        Originally Posted by Lee M View Post

        I would say the real question to ask the business owner is, "How often can your customers buy?" Meaning ... it depends upon the TYPE of business. Of course anything food related ... you may be able to send something once per week.

        However, that same distribution pattern would not hold up in other types of businesses.
        Spot on.

        This is why as offline marketers you need to concentrate on tailoring the solution to the customer. Not every business will be a good fit for SMS marketing.

        Don't be afraid to say no if it is in the best interest of your client.
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