mobile website issue
 

Hi

When selling mobile websites, does anyone have any advice for a potential client when they say "our current web designer will handle the mobile site, we dont need you when we have him".....any advice on how to get around this?

Thanks much


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Re: mobile website issue
 

There's been a few recent threads about this exact question. This one has some good replies...

http://www.warriorforum.com/mobile-m...take-care.html

Re: mobile website issue
 

Generally speaking there is no way 'to get around this'.

If a client wants to go back to their webmaster then you can't stop them. If they are hell bent on doing it then wish them well and move on to someone else who actually wants to use your service.

There's not a lot to be gained from trying to beg people to work with you over someone else.

You should take comfort in the fact that these people are more often than not the real PIA (pain-in-the-ass) customers anyway so letting them be is often a good move for your business.

Re: mobile website issue
 

Hey Scott
If your client gives you a direct no telling you that his resource can handle it well, what you can do is nothing. I will suggest you not to bother him again, but still if you wanna make some other attempt then drop a mail with finest offer and lowest price.

Re: mobile website issue
 

What I do is thank them, leave them a card and tell them to let me know if they have any problems. That way when they can't get the webmaster to take care of it, and really want to get it done (not all will follow through), the offer is on the table and they have a way to contact you.

You never know what can happen.

Re: mobile website issue
 

Make sure they understand how important it is to have a mobile site and then let them talk to their tech guy. Contact them again in a few weeks and ask them how it's going with the mobile site (95% of the tech guys will not have set up a mobile site yet) and that you can do this for them in under a week and for only X dollars.

Re: mobile website issue
 

Cannot understand what you are asking

Re: mobile website issue
 

You can always position yourself as a mobile marketing expert that can bring more business with Mobile Marketing.

Try saying:

"Sure you may have a designer and your desktop website looks great, however ACME INC (your company) is an all encompassing mobile marketing solution that focuses exclusively on generating more business for you using the latest mobile marketing solutions"

"Many agencies and web designers simply do not have the expertise that we have in mobile, we can help you connect and engage with your mobile audience better then anyone in the city."

Positioning yourself as a "Web designer" who does mobile sites instantly makes you and the services you offer a commodity. So it all comes down on how you approach and position yourself in the eye of the client.

These are just a few points you can raise when this argument is put before you.

Hope this helps :)

Re: mobile website issue
 

Good answer: you provide a service "bringing you ongoing business" not a product "mobile website."

What you CANNOT do is criticize his current website, or his webmaster, because that is criticizing his decision to use them.

However, if I get this objection, I look up his web design company (95% chance there's a link in his site footer) and check their website to see if they offer mobile websites. You'll most likely find the designer's website doesn't mention mobile.

Now you can say, "They've done a great job on your website, but I see from their website they don't offer mobile, whereas connecting and engaging with your mobile audience is our strength. You've used experts in web design, so now you need experts in mobile to bring you business from mobile users."

Then I add: "Besides, we'll still need them to put a mobile detector code onto your existing website, which will switch mobile users to the mobile optimized site. We can send them this when your mobile site is ready. Are you ready to take a 30-day free trial?"

If you still don't win the business, then see the answers above from WillR and Rom30 ! ! !

Re: mobile website issue
 

I really like all the advice here especially Mike's. If you don't get a yes after that they are probably just not interested although it never hurts to wish them well and leave a card.

Re: mobile website issue
 

One idea I have recently added to my presentation which has brought some sales is simply this: Offer to list them with Google Places and/or if they are a local small business with the local business directories. Of course first explain the importance of these listings to them. It costs you nothing, and can be done quickly, but does provide them with a service.

If they have done this already, offer to create with their new mobile site, a promotional video featuring their company product or service. Again, cost-effective for you, and valuable to them. BTW, Bill's and Mikes advice is solid as well.
Happy Marketing.

Re: mobile website issue
 

Seconded. This is what I would do.

Chad