Mobile Advertising Effectiveness

14 replies
I've recently developed an app for a client and am looking for ways to promote it to encourage people to download it and give it a try.

Whilst we're looking at traditional advertising, I'm also looking into promoting through mobile advertising.

Whilst it seems like the perfect channel, I've heard bad things about the level of user interaction with mobile ads and their effectiveness. Especially for display advertising, not so sure about Mobile Google Adwords.

Has anyone had positive/negative experiences with mobile ads (display or search)? Or know of any user adoption stats, places to get stats that I could refer to?

Thanks.
#advertising #effectiveness #mobile
  • Profile picture of the author kevinclanton
    I have a done a little mobile PPC (to a mobile sqz page), while i did see some legit optins, the opt in rate was much less than a mail drop (even with targeted keywords). The saving grace here is that mobile ppc tends to be dirt cheap. I have some new landing page designs I plan to do a 30 day test with.

    While user interaction with mobile ads is low, it should still be fairly cheap. I'd suggest being very transparent with the ad, and also consider going cpm route and using them for more of a branding purpose. I would also have the ad take the visitor to a mobile splash page, that presents a link to the itunes/android app page, or a link that takes them for more/other information. Remember to retarget..

    I'd be curious about ROI when comparing in app advertising VS mobile ad words.

    What was your strategy with these ads?
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    • Profile picture of the author jompert
      Originally Posted by kevinclanton View Post

      I have a done a little mobile PPC (to a mobile sqz page), while i did see some legit optins, the opt in rate was much less than a mail drop (even with targeted keywords). The saving grace here is that mobile ppc tends to be dirt cheap. I have some new landing page designs I plan to do a 30 day test with.

      While user interaction with mobile ads is low, it should still be fairly cheap. I'd suggest being very transparent with the ad, and also consider going cpm route and using them for more of a branding purpose. I would also have the ad take the visitor to a mobile splash page, that presents a link to the itunes/android app page, or a link that takes them for more/other information. Remember to retarget..

      I'd be curious about ROI when comparing in app advertising VS mobile ad words.

      What was your strategy with these ads?
      Yes.... What was your strategy with these ads???
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  • Profile picture of the author jasontim86
    john if you could tell us a lil bit more about your apps i might be able to help you out on it. what's the app nature? is it apple or android? etc
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    • Profile picture of the author John7th
      Its an iOS App.

      Basically is a tool to assist people in buying their first car.

      Strategy for the mobile ads is to raise awareness of the app and encourage clicks through to the app store to download.
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  • Profile picture of the author leslieyoung
    Could you give us an idea regarding the mobile application you developed. thanks.
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  • Profile picture of the author jasontim86
    john, set aside a $200, register to jumptap and run some traffic to your app. gauge the response from there, that's the only way to find out.

    I dont really know how your app help these people but in your ads you could say things like
    "Get Your First Car With $500"
    "Want This? Just $500 Now" (showcase a nice car)
    etc..

    CPC in jumptap for US market should just be around 0.10-0.20 for a decent amount of traffic..
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  • Profile picture of the author shoopt
    Hey john
    Mobile advertising is the necessity if current time as the competition among mobile applications, developers and marketers is rising every day.
    First thin mobile ads through adword do not cost much, promote your app or your keywords for regional market.
    Secondly, use traditional means of promoting your app over web through blogging, social media and submit your application for review. People will know about your app from web and hence you will have a nice traffic.
    Always keep in mind that organic and inorganic both means play a different role in promoting your product and services but both are necessary in a good promotion strategy.
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    I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.

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  • Profile picture of the author Kevin Z
    PPC to a Mobile Squeeze is a great option at a fraction of the cost of traditional desktop PPC.

    Lots of ways to entice a user to drop their information in exchange for a special offer or in your case a download of the app.

    More then anything this involves trial and error.

    Good luck.
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  • Profile picture of the author MobiDev
    Mobile advertising is a great marketing instrument that becomes a trend nowadays. Due to the number of mobile devices in the world more people use their smartphones or tablets while browsing. Mobile marketing is a high-impact and a cost-effective method of increasing revenue. Use QR codes, messaging and mobile applications to reach your clients through smartphones.
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  • Profile picture of the author networkempire
    I think since your app is about the first car it will be responsive to mobile advertising. The target audience is youth and most of them have smart phones etc.
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  • Profile picture of the author Jerry Belcourt
    I see offermobi has a promo going on right now that says "50 Free Non-Incentivized Installs for your iPhone or Android App."

    Might be worth looking into as a test...

    btw, I'm not affiliated in any way with offermobi.
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  • Profile picture of the author NeXtReview
    I think the app market for advertising is pretty dire. It really is volume that is needed to turn over any conversions. I have some apps that I love, and think I'll probably buy them as I almost never get around to checking out the adverts, and usually don't even notice them.
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    • Profile picture of the author WillR
      Originally Posted by NeXtReview View Post

      I almost never get around to checking out the adverts, and usually don't even notice them.
      You'll actually find a lot of people say this but they actually DO subliminally notice the ads. It's the same way everyone says they don't click on Facebook ads but clearly a ton of people do.

      A lot of it you do without even thinking about it and so it doesn't register.
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  • Profile picture of the author DanielMob
    Dude, PM me - I work for a company that specializes in mobile marketing.
    We can definitely find the way to make you monetize your traffic the best way.
    I am personally working with 25+ developers worldwide.

    Daniel from MATOMY.
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