Consumers Prefer Mobile Email Over SMS Promotions
Although I would take it with a grain of salt. But the research claims that folks prefer receiving marketing messages via email on their mobile phones. But they don't like SMS maketing message because it "interupts their conversations".
The good news for people that design mobile friendly websites is that users tend to be frustrated with links to content that isn't optimized for mobile phones since most users are reading emails from their phones.
I don't know. I think the dislike for the sms messages may be a result of sending too many messages to the user. I haven't read from many warriors that they've experienced negative results with SMS marketing. What you guys think?