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Unread 26th Sep 2012, 12:17 AM   #1
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Just wanted to remind everyone to use mobile ppc to help close mobile site sales. It really is a no brainer with current cost. Think about it..your charging 200 to 500 to build a mobile site that takes less than an hour in most cases. Pull 25$ out of that and send some qualified leads there way. Once you spend 25$ on a campaign you can use the 100$ free credit they(Google) gives you as well. (as of today you can not use the coupons without first spending the $25)

Either way with cost per click for great keyword phrases being as low as .10 you and your client can not loose. That is 125$ worth of targeted local leads at 1.0 per click for $25..you do the math

oh and these numbers were from a current Google campaign in the restaurant niche

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Unread 26th Sep 2012, 05:10 AM   #2
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With other emerging mobile ads network like adiquity, inmobi, smaato, jumptap and other the traffic of mobile advertisers is dispersed and so Google is offering schemes for people for getting more indulge in their admob network.
By the way that is nice information, helpful to people thinking about investing in mobile advertisement.

I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.
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Unread 1st Oct 2012, 11:45 AM   #3
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Is AdMob does not support mobile-based website?

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Is this just Adwords targetting mobile phones? Or are there other sites better for mobile PPC?

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Unread 2nd Oct 2012, 05:40 PM   #5
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I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?
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Unread 5th Oct 2012, 06:11 AM   #6
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Originally Posted by doel82 View Post

Is AdMob does not support mobile-based website?
It is one of the best mobile advertising networks and yes it supports mobile based websites. Its a great way of monetizing your mobile website.
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Unread 7th Oct 2012, 02:46 AM   #7
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Originally Posted by MoBuzz View Post

Just wanted to remind everyone to use mobile ppc to help close mobile site sales. It really is a no brainer with current cost. Think about it..your charging 200 to 500 to build a mobile site that takes less than an hour in most cases. Pull 25$ out of that and send some qualified leads there way. Once you spend 25$ on a campaign you can use the 100$ free credit they(Google) gives you as well. (as of today you can not use the coupons without first spending the $25)

Either way with cost per click for great keywords being as low as .01 you and your client can not loose. That is 125$ worth of targeted local leads at .01 per click for $25..you do the math

oh and these numbers were from a current Google campaign in the restaurant niche

.
Hi MoBuzz,

Great idea. How are you using this to help close clients?

Thanks for sharing.

Yours in prosperity,
Skochy - The Musical Salesman
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Unread 7th Oct 2012, 03:17 AM   #8
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which company provide the best mobile PPC ?

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Unread 7th Oct 2012, 05:05 AM   #9
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Originally Posted by Scotty Stevens View Post

Hi MoBuzz,

Great idea. How are you using this to help close clients?

Thanks for sharing.
I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.


Originally Posted by fxstay View Post

which company provide the best mobile PPC

?
For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.

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Unread 7th Oct 2012, 08:37 AM   #10
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Originally Posted by MoBuzz View Post

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
In your ROI calcualations,I am going to suggest asking the restaurant owner
what percentage of new customers become regular customers, and do those
new customers always dine alone, or do they eat with friends or family.

If the restaurant owner responds positively, your ROI is no longer based
on a single meal, it is based on the customer visiting once a month, twice
a month, and possibly introducing new customers through their social networks.

if the restaurant owner says that customers don't tend to return regularly, then
this opens the door to finding out why, is it the food, the service, lack
of a follow up system, does the restaurant have poor online reputation.
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Unread 8th Oct 2012, 09:17 AM   #11
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Originally Posted by MoBuzz View Post

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
Great information - thanks a million, MoBuzz.

Yours in prosperity,
Skochy - The Musical Salesman
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Unread 8th Oct 2012, 11:36 AM   #12
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Great Info! Thanks Mobuzz

Just curious, are you using mobile PPC to get SMS optin to your NapaSearch?
I am thinking of adding it to my flyers to get more sign ups.
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Unread 8th Oct 2012, 08:49 PM   #13
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Originally Posted by zoro View Post

I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?
Interested too in how to get such a low CPC??

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Unread 9th Oct 2012, 06:39 PM   #14
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Originally Posted by zoro View Post

I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?
Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.

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Unread 9th Oct 2012, 07:30 PM   #15
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Originally Posted by Daniel LaRusso View Post

Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.
Exactly, these are geotargeted phrases filtered down to mobile.

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Unread 9th Oct 2012, 08:06 PM   #16
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Nice info!
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Unread 10th Oct 2012, 12:10 AM   #17
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Originally Posted by Daniel LaRusso View Post

Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.
Mine keywords are "niche name + city"
My normal Adwords click cost is around $4.00
Adwords mobile CPC for same keyword is also showing @ $4.00. Even if I could halve that I'd be happy. But @ 0.01 cent per click ... I like to see that?
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Unread 10th Oct 2012, 02:16 AM   #18
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Originally Posted by zoro View Post

Mine keywords are "niche name + city"
My normal Adwords click cost is around $4.00
Adwords mobile CPC for same keyword is also showing @ $4.00. Even if I could halve that I'd be happy. But @ 0.01 cent per click ... I like to see that?
Sorry I need to go edit my op. I meant .10 not .01 those are 3 word phrases such as Chinese restaurants cityname

I am also just starting a campaign for cityname restaurants gets over 8000 monthly mobile local searches. cpc is .65 with estimated 10 daily clicks and 200 impressions, average position is 1.4

I am sure it varies city to city. For example if you are in a city with 2 million people..

My point was that with the $100 in free advertising even at .65 that is over 150 targeted people to a potential clients mobile site. With mobile conversions being what they are it can really help justify $300.00 for a mobile site.

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Unread 10th Oct 2012, 03:52 AM   #19
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Originally Posted by MoBuzz View Post

Sorry I need to go edit my op. I meant .10 not .01 those are 3 word phrases such as Chinese restaurants cityname

I am also just starting a campaign for cityname restaurants gets over 8000 monthly mobile local searches. cpc is .65 with estimated 10 daily clicks and 200 impressions, average position is 1.4

I am sure it varies city to city. For example if you are in a city with 2 million people..

My point was that with the $100 in free advertising even at .65 that is over 150 targeted people to a potential clients mobile site. With mobile conversions being what they are it can really help justify $300.00 for a mobile site.
Yes, I understand your strategy and your service to your clients, it's great.
But, I can't find mobile CPC @ 0.65 or less.
I am using adwords keyword tool but obviously I'm not using it correctly. So can you share what or where can I find the keyword tool you use that gives mobile CPC estimates?
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Unread 10th Oct 2012, 04:30 AM   #20
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Originally Posted by MoBuzz View Post

I
For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
but google has restrict policy

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Unread 10th Oct 2012, 11:45 AM   #21
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Originally Posted by zoro View Post

Yes, I understand your strategy and your service to your clients, it's great.
But, I can't find mobile CPC @ 0.65 or less.
I am using adwords keyword tool but obviously I'm not using it correctly. So can you share what or where can I find the keyword tool you use that gives mobile CPC estimates?
Do you use Google Engage for Agencies? This may have something to do with it, I am not sure. I am simply using the traffic estimator tool and filtering down to mobile users in my city.

Like I mentioned above it could be the city you are searching. What is the population size of your local city? If you pm me a few of your keywords I would be happy to see what I can come up with.

Originally Posted by fxstay View Post

but google has restrict policy
I am not sure what you mean? If you operate a legit business I do not see an issue whit becoming Google Certified.

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Unread 10th Oct 2012, 05:59 PM   #22
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Originally Posted by MoBuzz View Post

Do you use Google Engage for Agencies? This may have something to do with it, I am not sure. I am simply using the traffic estimator tool and filtering down to mobile users in my city.

Like I mentioned above it could be the city you are searching. What is the population size of your local city? If you pm me a few of your keywords I would be happy to see what I can come up with.
I am just using the normal keyword tool found in my adwords account dashboard. City pop is $4 million. I filter the keywords down to show Mobile stats only.
The number of searches from mobiles is considerably much lower. Searches for keyword on destops and laptops is around 1000 p/month. On Mobile it's just 300. But the CPC is remaining the same.

I have also tried other keywords from my other campaigns and they too show mobile CPC to be almost same as for Desktop CPC.
So I don't know how or what you're doing to get such a low CPC.
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Unread 10th Oct 2012, 08:23 PM   #23
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Originally Posted by zoro View Post

I am just using the normal keyword tool found in my adwords account dashboard. City pop is $4 million. I filter the keywords down to show Mobile stats only.
The number of searches from mobiles is considerably much lower. Searches for keyword on destops and laptops is around 1000 p/month. On Mobile it's just 300. But the CPC is remaining the same.

I have also tried other keywords from my other campaigns and they too show mobile CPC to be almost same as for Desktop CPC.
So I don't know how or what you're doing to get such a low CPC.
Send me one or two of your keywords and I will see what it shows on my end

My city only has a population of 100 000 or less. Maybe less copetition

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Unread 10th Oct 2012, 10:50 PM   #24
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Originally Posted by MoBuzz View Post

Send me one or two of your keywords and I will see what it shows on my end

My city only has a population of 100 000 or less. Maybe less copetition
Thanks ... just PM'd you.
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Unread 12th Mar 2013, 03:14 AM   #25
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I'm hoping that at some point in the near future Admob will have better geo targeting so we can get down to the city like you can in the US.

For now it is just by province which does absolutely nothing for a local business.

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Unread 12th Mar 2013, 09:02 AM   #26
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Originally Posted by MoBuzz View Post

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
Hi MoBuzz,
I'm just heading into mobile and would love to know a bit more about how to pay for their mobile site within 30 (or whatever) days using ppc. You mentioned in another thread that you have a sheet to work this out?? Please would it be possible for you to pm it to me?
Many thanks,
Andy
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Unread 13th Mar 2013, 01:01 AM   #27
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Originally Posted by Andy Bo View Post

Hi MoBuzz,
I'm just heading into mobile and would love to know a bit more about how to pay for their mobile site within 30 (or whatever) days using ppc. You mentioned in another thread that you have a sheet to work this out?? Please would it be possible for you to pm it to me?
Many thanks,
Andy
Hi Andy shoot me an email at support@mobuzz.net

I will be happy help you out man.

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Unread 13th Mar 2013, 07:17 AM   #28
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Hey Mobuzz:

Great thread! I sent you an email as well...I'd like to know if this strategy of using mobile PPC is still as effective today.

In my niche I sell video and page 1 ranking to get leads for my local clients, but I would love the idea of doing this strategy (mobile site + mobile PPC) to bring them more prospects, etc.

Just wondering if it is still as hot as it was 6 months ago? I've heard mixed reviews on it.

Let me know your thoughts.

Dave
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Unread 13th Mar 2013, 11:58 PM   #29
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This strategy not only may work for closing mobile site clients but also it may work in closing all other types of services online or offline. However, I wouldn't spend any money on a client without closing the deal first. The numbers given in this thread all sound fine but it may not work the same for everyone and one can easily lose a lot of money doing this without closing clients.
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Unread 14th Mar 2013, 12:07 AM   #30
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hi , Doesany one know where can i buy Mobile Marketing XT software, please give me link
this mobile web building app
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Unread 14th Mar 2013, 08:58 AM   #31
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I saw a few quotes in this thread about CPC costs. If you get a customized business app, you can get CPC for .01-.03 via Admob and a few others...not junk traffic, but highly targeted. But you must have your own app. I and quite a few other currently get this. And no the 1 to 3 cent is not a typo.
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Unread 14th Mar 2013, 09:02 AM   #32
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Re: Mobile Sites + Mobile PPC = $
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Originally Posted by joinmikedavis View Post

I saw a few quotes in this thread about CPC costs. If you get a customized business app, you can get CPC for .01-.03 via Admob and a few others...not junk traffic, but highly targeted. But you must have your own app. I and quite a few other currently get this. And no the 1 to 3 cent is not a typo.
Hi Mike.

Are you talking about a native Iphone/Android App or a webapp? I thought that apps needed downloading and therefore couldn't be sent paid traffic?

How does that work sending ppc traffic to an app?

Thanks,

Andy
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Unread 14th Mar 2013, 09:15 AM   #33
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Ahhh.....the in-screen adverts...now I get it
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Unread 14th Mar 2013, 10:25 AM   #34
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Re: Mobile Sites + Mobile PPC = $
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Powerful money making insights, thanks for a great post.

Originally Posted by MoBuzz View Post

I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

5% of 250 is 12.5 call it 12 to make it simple

Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

In total 22 new people thru the door at $90 is $1,980

Even after deducting 50% for food cost they make close to $1000

At this point I told him it was a one time fee of $300.




For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
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Unread 14th Mar 2013, 10:59 AM   #35
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Do you use phrase match for the figures?
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Unread 16th Mar 2013, 01:06 PM   #36
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Re: Mobile Sites + Mobile PPC = $
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MoBuzz we basically need you to put together another comprehensive WSO outlining how to use this strategy. Just like your last one!

Visit my website at www.ctbonlinemarketingllc.com to learn more about how to make money online!
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Unread 24th Mar 2013, 09:23 AM   #37
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Originally Posted by Bruha View Post

MoBuzz we basically need you to put together another comprehensive WSO outlining how to use this strategy. Just like your last one!
Yeah!! Bump for that idea
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Unread 24th Mar 2013, 10:23 AM   #38
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Great work, thanks so much
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Unread 19th Dec 2013, 06:48 PM   #39
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Thank you, MoBuzz, for starting this thread.

I got so many good tips here that I can use.

I agree, you should have a WSO for this.
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