Mobile Sites + Mobile PPC = $

by MoBuzz
38 replies
Just wanted to remind everyone to use mobile ppc to help close mobile site sales. It really is a no brainer with current cost. Think about it..your charging 200 to 500 to build a mobile site that takes less than an hour in most cases. Pull 25$ out of that and send some qualified leads there way. Once you spend 25$ on a campaign you can use the 100$ free credit they(Google) gives you as well. (as of today you can not use the coupons without first spending the $25)

Either way with cost per click for great keyword phrases being as low as .10 you and your client can not loose. That is 125$ worth of targeted local leads at 1.0 per click for $25..you do the math

oh and these numbers were from a current Google campaign in the restaurant niche

.
#mobile #ppc #sites
  • Profile picture of the author shoopt
    With other emerging mobile ads network like adiquity, inmobi, smaato, jumptap and other the traffic of mobile advertisers is dispersed and so Google is offering schemes for people for getting more indulge in their admob network.
    By the way that is nice information, helpful to people thinking about investing in mobile advertisement.
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  • Profile picture of the author doel82
    Is AdMob does not support mobile-based website?
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    • Profile picture of the author chiwawa
      Originally Posted by doel82 View Post

      Is AdMob does not support mobile-based website?
      It is one of the best mobile advertising networks and yes it supports mobile based websites. Its a great way of monetizing your mobile website.
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  • Profile picture of the author djax06
    Is this just Adwords targetting mobile phones? Or are there other sites better for mobile PPC?

    Cheers
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  • Profile picture of the author zoro
    I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?
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    • Profile picture of the author John Ayling
      Originally Posted by zoro View Post

      I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?
      Interested too in how to get such a low CPC??
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    • Profile picture of the author Daniel LaRusso
      Originally Posted by zoro View Post

      I have been looking into Mobile PPC. I currently have normal Adwords campaigns running in a Health related niche. I am paying around $4.00 per click. When I checked Mobile Adwords it suggested same CPC of $4.00. So I would like to know how you can get clicks for 0.1 cent?
      Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.
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      • Profile picture of the author MoBuzz
        Originally Posted by Daniel LaRusso View Post

        Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.
        Exactly, these are geotargeted phrases filtered down to mobile.
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      • Profile picture of the author zoro
        Originally Posted by Daniel LaRusso View Post

        Is it a local, geotargeted keyword, or health related in general? Local keywords that are further filtered to mobile only are where you get the clicks so cheap.
        Mine keywords are "niche name + city"
        My normal Adwords click cost is around $4.00
        Adwords mobile CPC for same keyword is also showing @ $4.00. Even if I could halve that I'd be happy. But @ 0.01 cent per click ... I like to see that?
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        • Profile picture of the author MoBuzz
          Originally Posted by zoro View Post

          Mine keywords are "niche name + city"
          My normal Adwords click cost is around $4.00
          Adwords mobile CPC for same keyword is also showing @ $4.00. Even if I could halve that I'd be happy. But @ 0.01 cent per click ... I like to see that?
          Sorry I need to go edit my op. I meant .10 not .01 those are 3 word phrases such as Chinese restaurants cityname

          I am also just starting a campaign for cityname restaurants gets over 8000 monthly mobile local searches. cpc is .65 with estimated 10 daily clicks and 200 impressions, average position is 1.4

          I am sure it varies city to city. For example if you are in a city with 2 million people..

          My point was that with the $100 in free advertising even at .65 that is over 150 targeted people to a potential clients mobile site. With mobile conversions being what they are it can really help justify $300.00 for a mobile site.
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          • Profile picture of the author zoro
            Originally Posted by MoBuzz View Post

            Sorry I need to go edit my op. I meant .10 not .01 those are 3 word phrases such as Chinese restaurants cityname

            I am also just starting a campaign for cityname restaurants gets over 8000 monthly mobile local searches. cpc is .65 with estimated 10 daily clicks and 200 impressions, average position is 1.4

            I am sure it varies city to city. For example if you are in a city with 2 million people..

            My point was that with the $100 in free advertising even at .65 that is over 150 targeted people to a potential clients mobile site. With mobile conversions being what they are it can really help justify $300.00 for a mobile site.
            Yes, I understand your strategy and your service to your clients, it's great.
            But, I can't find mobile CPC @ 0.65 or less.
            I am using adwords keyword tool but obviously I'm not using it correctly. So can you share what or where can I find the keyword tool you use that gives mobile CPC estimates?
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  • Profile picture of the author Scott Stevens
    Originally Posted by MoBuzz View Post

    Just wanted to remind everyone to use mobile ppc to help close mobile site sales. It really is a no brainer with current cost. Think about it..your charging 200 to 500 to build a mobile site that takes less than an hour in most cases. Pull 25$ out of that and send some qualified leads there way. Once you spend 25$ on a campaign you can use the 100$ free credit they(Google) gives you as well. (as of today you can not use the coupons without first spending the $25)

    Either way with cost per click for great keywords being as low as .01 you and your client can not loose. That is 125$ worth of targeted local leads at .01 per click for $25..you do the math

    oh and these numbers were from a current Google campaign in the restaurant niche

    .
    Hi MoBuzz,

    Great idea. How are you using this to help close clients?

    Thanks for sharing.
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    • Profile picture of the author MoBuzz
      Originally Posted by Scotty Stevens View Post

      Hi MoBuzz,

      Great idea. How are you using this to help close clients?

      Thanks for sharing.
      I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

      1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
      Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

      5% of 250 is 12.5 call it 12 to make it simple

      Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

      In total 22 new people thru the door at $90 is $1,980

      Even after deducting 50% for food cost they make close to $1000

      At this point I told him it was a one time fee of $300.


      Originally Posted by fxstay View Post

      which company provide the best mobile PPC

      ?
      For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
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      • Profile picture of the author philboy uk
        Originally Posted by MoBuzz View Post

        I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

        1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
        Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

        5% of 250 is 12.5 call it 12 to make it simple

        Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

        In total 22 new people thru the door at $90 is $1,980

        Even after deducting 50% for food cost they make close to $1000

        At this point I told him it was a one time fee of $300.




        For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
        In your ROI calcualations,I am going to suggest asking the restaurant owner
        what percentage of new customers become regular customers, and do those
        new customers always dine alone, or do they eat with friends or family.

        If the restaurant owner responds positively, your ROI is no longer based
        on a single meal, it is based on the customer visiting once a month, twice
        a month, and possibly introducing new customers through their social networks.

        if the restaurant owner says that customers don't tend to return regularly, then
        this opens the door to finding out why, is it the food, the service, lack
        of a follow up system, does the restaurant have poor online reputation.
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      • Profile picture of the author Scott Stevens
        Originally Posted by MoBuzz View Post

        I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

        1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
        Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

        5% of 250 is 12.5 call it 12 to make it simple

        Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

        In total 22 new people thru the door at $90 is $1,980

        Even after deducting 50% for food cost they make close to $1000

        At this point I told him it was a one time fee of $300.




        For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
        Great information - thanks a million, MoBuzz.
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        Skochy - The Musical Salesman

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      • Profile picture of the author fxstay
        Originally Posted by MoBuzz View Post

        I
        For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
        but google has restrict policy
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        • Profile picture of the author MoBuzz
          Originally Posted by zoro View Post

          Yes, I understand your strategy and your service to your clients, it's great.
          But, I can't find mobile CPC @ 0.65 or less.
          I am using adwords keyword tool but obviously I'm not using it correctly. So can you share what or where can I find the keyword tool you use that gives mobile CPC estimates?
          Do you use Google Engage for Agencies? This may have something to do with it, I am not sure. I am simply using the traffic estimator tool and filtering down to mobile users in my city.

          Like I mentioned above it could be the city you are searching. What is the population size of your local city? If you pm me a few of your keywords I would be happy to see what I can come up with.

          Originally Posted by fxstay View Post

          but google has restrict policy
          I am not sure what you mean? If you operate a legit business I do not see an issue whit becoming Google Certified.
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          • Profile picture of the author zoro
            Originally Posted by MoBuzz View Post

            Do you use Google Engage for Agencies? This may have something to do with it, I am not sure. I am simply using the traffic estimator tool and filtering down to mobile users in my city.

            Like I mentioned above it could be the city you are searching. What is the population size of your local city? If you pm me a few of your keywords I would be happy to see what I can come up with.
            I am just using the normal keyword tool found in my adwords account dashboard. City pop is $4 million. I filter the keywords down to show Mobile stats only.
            The number of searches from mobiles is considerably much lower. Searches for keyword on destops and laptops is around 1000 p/month. On Mobile it's just 300. But the CPC is remaining the same.

            I have also tried other keywords from my other campaigns and they too show mobile CPC to be almost same as for Desktop CPC.
            So I don't know how or what you're doing to get such a low CPC.
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            • Profile picture of the author MoBuzz
              Originally Posted by zoro View Post

              I am just using the normal keyword tool found in my adwords account dashboard. City pop is $4 million. I filter the keywords down to show Mobile stats only.
              The number of searches from mobiles is considerably much lower. Searches for keyword on destops and laptops is around 1000 p/month. On Mobile it's just 300. But the CPC is remaining the same.

              I have also tried other keywords from my other campaigns and they too show mobile CPC to be almost same as for Desktop CPC.
              So I don't know how or what you're doing to get such a low CPC.
              Send me one or two of your keywords and I will see what it shows on my end

              My city only has a population of 100 000 or less. Maybe less copetition
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              • Profile picture of the author zoro
                Originally Posted by MoBuzz View Post

                Send me one or two of your keywords and I will see what it shows on my end

                My city only has a population of 100 000 or less. Maybe less copetition
                Thanks ... just PM'd you.
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      • Profile picture of the author Andy Bo
        Originally Posted by MoBuzz View Post

        I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

        1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
        Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

        5% of 250 is 12.5 call it 12 to make it simple

        Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

        In total 22 new people thru the door at $90 is $1,980

        Even after deducting 50% for food cost they make close to $1000

        At this point I told him it was a one time fee of $300.




        For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
        Hi MoBuzz,
        I'm just heading into mobile and would love to know a bit more about how to pay for their mobile site within 30 (or whatever) days using ppc. You mentioned in another thread that you have a sheet to work this out?? Please would it be possible for you to pm it to me?
        Many thanks,
        Andy
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        • Profile picture of the author MoBuzz
          Originally Posted by Andy Bo View Post

          Hi MoBuzz,
          I'm just heading into mobile and would love to know a bit more about how to pay for their mobile site within 30 (or whatever) days using ppc. You mentioned in another thread that you have a sheet to work this out?? Please would it be possible for you to pm it to me?
          Many thanks,
          Andy
          Hi Andy shoot me an email at support@mobuzz.net

          I will be happy help you out man.
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          • Profile picture of the author daveinva
            Hey Mobuzz:

            Great thread! I sent you an email as well...I'd like to know if this strategy of using mobile PPC is still as effective today.

            In my niche I sell video and page 1 ranking to get leads for my local clients, but I would love the idea of doing this strategy (mobile site + mobile PPC) to bring them more prospects, etc.

            Just wondering if it is still as hot as it was 6 months ago? I've heard mixed reviews on it.

            Let me know your thoughts.

            Dave
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      • Profile picture of the author Kona77
        Powerful money making insights, thanks for a great post.

        Originally Posted by MoBuzz View Post

        I do a simple ROI breakdown using keywords tools and Google Mobile stats. I show them how the site will pay for its self within 30 days, as well as solve a big image problem they might not be aware of.

        1. For example I was talking with a restaurant and found out that their average ticket is 90$. Using keyword tools I was able to show how many people searched for their restaurant from mobile device in a month, 167. I also showed how many people searched for "restaurants in city name" from a mobile device, was about 6800. Being that the search terms always brought up Google Places and that they were number 4 on the page, it was safe to assume the restaurant most likely got 10% of those clicks. We went with 5% of 6800 is 340 plus 167 and decided to call it 500 as a lower end estimate of the people visiting his site from a mobile device each month.
        Then we look at a short presentation on what Google says about bounce rates, as well as mobile conversion rates. I go with a low 50% as a bounce rate. That is 250 hitting his site each month and bouncing with a bad impression. With mobile conversion stats being so high, we went with a conservative 5% conversion rate. Being that this is a very popular place I assume it was much higher.h

        5% of 250 is 12.5 call it 12 to make it simple

        Plus the 200 clicks from the free PPC I give them at 5% conversion is 10 more

        In total 22 new people thru the door at $90 is $1,980

        Even after deducting 50% for food cost they make close to $1000

        At this point I told him it was a one time fee of $300.




        For me it is Google Engage hands down, I have not even looked into the numbers for other options. Businesses respect and fear Google. When you tell them that you are a Google Certified Partner they tend to listen.
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        • Profile picture of the author Andy Bo
          Do you use phrase match for the figures?
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  • Profile picture of the author Mobilize
    Great Info! Thanks Mobuzz

    Just curious, are you using mobile PPC to get SMS optin to your NapaSearch?
    I am thinking of adding it to my flyers to get more sign ups.
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  • Profile picture of the author Anthem40
    Nice info!
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    95% of IM'ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
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  • Profile picture of the author NatGreen
    I'm hoping that at some point in the near future Admob will have better geo targeting so we can get down to the city like you can in the US.

    For now it is just by province which does absolutely nothing for a local business.
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  • Profile picture of the author Nail Yener
    This strategy not only may work for closing mobile site clients but also it may work in closing all other types of services online or offline. However, I wouldn't spend any money on a client without closing the deal first. The numbers given in this thread all sound fine but it may not work the same for everyone and one can easily lose a lot of money doing this without closing clients.
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  • Profile picture of the author okdelivered
    hi , Doesany one know where can i buy Mobile Marketing XT software, please give me link
    this mobile web building app
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  • Profile picture of the author joinmikedavis
    I saw a few quotes in this thread about CPC costs. If you get a customized business app, you can get CPC for .01-.03 via Admob and a few others...not junk traffic, but highly targeted. But you must have your own app. I and quite a few other currently get this. And no the 1 to 3 cent is not a typo.
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    • Profile picture of the author Andy Bo
      Originally Posted by joinmikedavis View Post

      I saw a few quotes in this thread about CPC costs. If you get a customized business app, you can get CPC for .01-.03 via Admob and a few others...not junk traffic, but highly targeted. But you must have your own app. I and quite a few other currently get this. And no the 1 to 3 cent is not a typo.
      Hi Mike.

      Are you talking about a native Iphone/Android App or a webapp? I thought that apps needed downloading and therefore couldn't be sent paid traffic?

      How does that work sending ppc traffic to an app?

      Thanks,

      Andy
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      • Profile picture of the author Andy Bo
        Ahhh.....the in-screen adverts...now I get it
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  • Profile picture of the author Bruha
    MoBuzz we basically need you to put together another comprehensive WSO outlining how to use this strategy. Just like your last one!
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    • Profile picture of the author Andy Bo
      Originally Posted by Bruha View Post

      MoBuzz we basically need you to put together another comprehensive WSO outlining how to use this strategy. Just like your last one!
      Yeah!! Bump for that idea
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  • Profile picture of the author IMBlest
    Thank you, MoBuzz, for starting this thread.

    I got so many good tips here that I can use.

    I agree, you should have a WSO for this.
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