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Unread 29th Sep 2012, 08:54 PM   #1
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Mobile Website Pricing
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So I've been doing a lot of research lately about building mobile sites with hopes of starting my own business pretty soon. One question that I have though, which is kind of hard to research because of the market for the business, what should the price points be like? I have come across people on the forums charging one time fees from $197 up to $497. Then I've come across people charging monthly fees anywhere from $29-$100 a month for hosting and website maintenance. Obviously prices are different for everyone depending on the services provided.

So what I wanna know is, what have you guys been having luck with? One time fees or monthly fees? What are the price points that you are staying within and what monthly services are you providing? I just want to get a better understanding so I have something to work off of when setting prices.
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Unread 29th Sep 2012, 09:48 PM   #2
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I've seen some people give them away and I've seen other people say that they charge $495+.

Generally, pricing is usually influenced by the demographic &/or niche that we're targeting.

One thing I've done lately (regardless of niche or demographic) is offer more flexible pricing options for my prospects. After I've put together a service package based on their particular wants & needs, I might offer them the choice of an initial investment of $199 and $19 per month or a lower initial investment of $99 but a slightly higher monthly payment of $29. I'll offer pricing options, but I usually won't lower my price too much.

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Unread 29th Sep 2012, 09:50 PM   #3
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I agree with the previous poster. Just an additional point. Try to be consistant in the pricing of your products across the board. It can be really ambarassing if clients(This happens) chat and discuss and there is a discrephency.

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Unread 29th Sep 2012, 10:03 PM   #4
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I agree with the niche and demographics. Obviously a restaurant would have more to maintain then say, a doctors office.

I do like the idea of giving different options of up front payment plus monthly payments. People like options.

And yes, I agree consistency with pricing is definitely important. I guess that's why I made this thread, so I have a better idea on where to start with my pricing.
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Unread 30th Sep 2012, 01:10 PM   #5
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People don't like monthly payments.
I've been a Webmaster for 10 years; I refuse contracts because I get too much job.

It's simple, choose your niche, and decide what will be your price. Your customers need to understand your prices.

I charge 500 to 1500$ for a mobile Website that I can design on less than 2 hours.
Once the project is done, I propose to my customer a maintenance plan that is not necessarily a monthly plan. I can charge easily 30 to 100$ every time I have to make an update.

Don't be greedy.
If you charge 20$ for a 5 minutes job, it's good.

I always give a little more for what the customers paid me, which make them happy.
If your customers are happy they will stay with you for a long time and they will recommend your to their friends...

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Unread 30th Sep 2012, 05:06 PM   #6
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I like these words
"" Don't be greedy.
If you charge 20$ for a 5 minutes job, it's good.""
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Unread 30th Sep 2012, 05:10 PM   #7
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Originally Posted by Minista View Post

People don't like monthly payments.
I've been a Webmaster for 10 years; I refuse contracts because I get too much job.

It's simple, choose your niche, and decide what will be your price. Your customers need to understand your prices.

I charge 500 to 1500$ for a mobile Website that I can design on less than 2 hours.
Once the project is done, I propose to my customer a maintenance plan that is not necessarily a monthly plan. I can charge easily 30 to 100$ every time I have to make an update.

Don't be greedy.
If you charge 20$ for a 5 minutes job, it's good.

I always give a little more for what the customers paid me, which make them happy.
If your customers are happy they will stay with you for a long time and they will recommend your to their friends...
This is a good model to go by, again it all depends in the value that you are bringing your client that dictates what you can charge them.

If you are simply building a mobile site and you only plan to speak to you client once a year when hosting is renewed then you probably won't be making much monthly residual.

However if you build and maintain a comprehensive monthly mobile marketing plan then you can justify charging more on a month to month basis rather then just charging for "hosting"

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Unread 30th Sep 2012, 09:32 PM   #8
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I was considering a few payment options.
- $997 per year
- $697 one time set up and $49 per month maintainence

Both package comes with unlimited update

Which one do you think is more economical for offline businesses?

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Unread 1st Oct 2012, 03:47 AM   #9
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Hey Marketninja
It depends upon the client I am dealing with, I use to offer them a one time payment offer for mobile websites, if they are in then it's good else I proposes monthly payment plans and tries to crack a deal.

I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.
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Unread 1st Oct 2012, 06:25 AM   #10
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i would say if it delivers value, then your customers will pay it.Have 3 pricing options.I have just started this business model with local businesses and will let you know the results

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Unread 1st Oct 2012, 07:11 AM   #11
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Originally Posted by mark healy View Post

i would say if it delivers value, then your customers will pay it.Have 3 pricing options.I have just started this business model with local businesses and will let you know the results

This was gonna be my plan as well. Let us know how it goes.

The hardest thing I feel, is getting the business owner to really understand the value. Especially if they aren't very "savvy" with technology and marketing techniques of today.
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Unread 1st Oct 2012, 09:32 AM   #12
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Originally Posted by xuled View Post

I think one time billing is much better than the monthly billing. You do not need to rely on this.

I understand that people would prefer not to pay a monthly bill, but wouldn't the recurring income every month be beneficial rather then doing a "one and done" job for someone?
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Unread 1st Oct 2012, 09:36 PM   #13
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Originally Posted by Kevin Z View Post

This is a good model to go by, again it all depends in the value that you are bringing your client that dictates what you can charge them.

If you are simply building a mobile site and you only plan to speak to you client once a year when hosting is renewed then you probably won't be making much monthly residual.

However if you build and maintain a comprehensive monthly mobile marketing plan then you can justify charging more on a month to month basis rather then just charging for "hosting"
I think Kevin has it dead on. I host websites for my clients and it's a small annual payment ($145/yr). I rarely talk to them and they never need updates. It would be hard to charge them $50/month.

As for my mobile sites it starts at $300 (one time) and then depending on what they need I charge more. Considering I can make a mobile site in a few hours or less that's not a bad pay day.

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Unread 2nd Oct 2012, 07:30 AM   #14
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With one-time billing you will probably attract more customer. On the other hand, with recurring billing you can create solid residual income without the need to look for new customers every month.

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Unread 2nd Oct 2012, 07:36 AM   #15
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I just started selling mobile about 3 weeks ago. My salesman starts today! Most of the past few weeks I spent reading, researching and creating a few demo's. I sold my first site last Friday by doing an email blast to 200 of my clients (clients i've worked with in the past). I tried selling it for $499 one-time fee and $39/month but he said he could do the monthly but not the one-time so I waived it for him (hes a long time client of mine). That said i'm not giving up on a one-time fee i'm going to charge $199 and then $39/month. The monthly fee I tell them is for the "magic" as the mobile site auto syncs with their site. We'll see after this week how my salesman does!
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Unread 2nd Oct 2012, 09:56 AM   #16
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Where did you find your salesperson? And how are you paying them?
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Unread 2nd Oct 2012, 10:20 AM   #17
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Hey There Market Ninja,

When it comes to pricing your sites, everything depends on your brand and on your clients!

Have you ever heard of Pareto's Law? 20% of your clients will provide you 80% of your profits, make sure you are not going after "little dinker" clients when there are so many out there who have the cash and the desire to pay you WELL for helping them tackle this issue they know nothing about and stress out over when their business isnt meeting its growth goals.

As long as you focus on these guys, you will need a decent website and branding to meet your "Premium" services.... which providing a mobile site is.

They probably get approached by tons of people trying to low-ball them into a deal, and they probably see thee guys as "poor quality" and who wants that?

You should have prices of OVER $497, and then offer to give them a special and give them a great deal, settle at only $497 maybe.

Also, you should bundle a few other services into your offering, not just the site.

For example, give them an SMS marketing keyword so they can start to build a list, hook them up with an aweber email address opt-in, you can do their local optimization on Google, Yahoo and Bing, you can help them set up their social media, etc.

I would say you come in with a larger package offer- a "Done-For-You PRemium Bundle"... something like $1497 for everything. Then if they say no, just ask them what budget they have in mind and tell them you can work with it.

Then just subtract services until you get something that makes sense for both of you.

If you only go in withe one product, you only have one chance to land the account.

As far as the monthly goes, its not Either a one time or a monthly- IT'S BOTH!

A monthly hosting and service fee, in case they want to make changes and also get monthly performance reports, something like 20-50 per month, is totally reasonable.

Hope that helps, please let me know if you have any other questions.

Sincerely,
Roman
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Unread 2nd Oct 2012, 11:00 AM   #18
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Originally Posted by NYC Partners View Post

Hey There Market Ninja,

When it comes to pricing your sites, everything depends on your brand and on your clients!

Have you ever heard of Pareto's Law? 20% of your clients will provide you 80% of your profits, make sure you are not going after "little dinker" clients when there are so many out there who have the cash and the desire to pay you WELL for helping them tackle this issue they know nothing about and stress out over when their business isnt meeting its growth goals.

As long as you focus on these guys, you will need a decent website and branding to meet your "Premium" services.... which providing a mobile site is.

They probably get approached by tons of people trying to low-ball them into a deal, and they probably see thee guys as "poor quality" and who wants that?

You should have prices of OVER $497, and then offer to give them a special and give them a great deal, settle at only $497 maybe.

Also, you should bundle a few other services into your offering, not just the site.

For example, give them an SMS marketing keyword so they can start to build a list, hook them up with an aweber email address opt-in, you can do their local optimization on Google, Yahoo and Bing, you can help them set up their social media, etc.

I would say you come in with a larger package offer- a "Done-For-You PRemium Bundle"... something like $1497 for everything. Then if they say no, just ask them what budget they have in mind and tell them you can work with it.

Then just subtract services until you get something that makes sense for both of you.

If you only go in withe one product, you only have one chance to land the account.

As far as the monthly goes, its not Either a one time or a monthly- IT'S BOTH!

A monthly hosting and service fee, in case they want to make changes and also get monthly performance reports, something like 20-50 per month, is totally reasonable.

Hope that helps, please let me know if you have any other questions.

Sincerely,
Roman

Very informative post, thanks!
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Unread 4th Oct 2012, 12:24 AM   #19
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i think your product pricing should be your main concern and also u have to keep your hosting charges low
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Unread 4th Oct 2012, 02:34 AM   #20
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As I have my copywriting firm, I try to come up with a bundle package. Here is how it works:

If client want to revamp their web content, I will throw in the mobile site for free. Each page I charge $450 for rewriting and minimum is 3 pages if they want to get the mobile site as well.

So that is $1,350 for 3 page web copy + mobile site.

To value add, I also provide free hosting for 1 year (valued at $75 a year) and subsequently, they just have to pay for the 2nd year onwards.

I charge for additional updates though, $30 for minor changes like adding promo pictures, changing text etc. Having said that, they can update their site and it's sync to the mobile web.

I also have another package for clients who just want their website to be mobile friendly. I can convert their existing site for $997 (one time payment) and yearly hosting of $75 (first year free).

I will be testing these two packages tomorrow!

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Unread 4th Oct 2012, 03:31 AM   #21
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I believe that the rates for such types of work depends a lot on what your clients want and also the information which needs to go in such a site. I would recommend to provide your client with a range of price options so that they can decide which one they would like to opt for. Was my suggestion helpful to you?
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Unread 4th Oct 2012, 03:44 AM   #22
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I agree with Matt B about multiple pricing structure.

From physiological stand point when given 3 options in pricing people most often pick the middle one, the highest one second and the lowest third. Or so I have been told.

Seems like the 3 pricing strategy would be a good way to steer for a price point.
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Unread 7th Oct 2012, 10:30 PM   #23
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I was considering basing my pricing on the amount of pages or tabs ie,

3 Page Site: Option One = $199 setup + $29 mth hosting & maintenance.
3 Page Site: Option Two = $399 one time price. No Hosting. FTP files to their server.
.................
5 Page Site: Option One = $250 setup + $29 mth hosting & maintenance.
5 Page Site: Option Two = $499 one time price. No Hosting. FTP files to their server.
.................
10 Page Site: Option One = $450 setup + $29 mth hosting & maintenance.
10 Page Site: Option Two = $799 one time price. No Hosting. FTP files to their server.

What you think?
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Unread 8th Oct 2012, 03:26 AM   #24
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do you give discount for bulk orders ?

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Unread 8th Oct 2012, 11:35 AM   #25
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Originally Posted by zoro View Post

I was considering basing my pricing on the amount of pages or tabs ie,

3 Page Site: Option One = $199 setup + $29 mth hosting & maintenance.
3 Page Site: Option Two = $399 one time price.
.................
5 Page Site: Option One = $250 setup + $29 mth hosting & maintenance.
5 Page Site: Option Two = $499 one time price.
.................
10 Page Site: Option One = $450 setup + $29 mth hosting & maintenance.
10 Page Site: Option Two = $799 one time price.

What you think?
I'd loss the one time fee. Do you want a customer 5 years from now still getting maintence and hosting and not paying?

Otherwise it looks good but personally I feel the basic price should be $399 not $199. So do $399 for the website and $19 or $29 for maintence depending on what you consider maintence. Have an upgrade for maintence too so you can get more monthly. Say you have a client that runs monthly specials you can figure up $49 monthly for once a month special changes on the mobile site. Think like that.
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Unread 8th Oct 2012, 05:06 PM   #26
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Originally Posted by Aaron Doud View Post

I'd loss the one time fee. Do you want a customer 5 years from now still getting maintence and hosting and not paying?

Otherwise it looks good but personally I feel the basic price should be $399 not $199. So do $399 for the website and $19 or $29 for maintence depending on what you consider maintence. Have an upgrade for maintence too so you can get more monthly. Say you have a client that runs monthly specials you can figure up $49 monthly for once a month special changes on the mobile site. Think like that.
Thanks Aaron,

For the One Time fee I was going to FTP the files onto their own server for them. I did this option because of some will not pay for monthly hosting & Maint.
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Unread 8th Oct 2012, 07:32 PM   #27
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Originally Posted by zoro View Post

Thanks Aaron,

For the One Time fee I was going to FTP the files onto their own server for them. I did this option because of some will not pay for monthly hosting & Maint.
I would also point out that you charge $X/hr if they don't have a maintenance package for updates. I charge $65/hr so it can be costly if a client needs a lot of updates. That might steer them towards a monthly package.


Last edited on 8th Oct 2012 at 07:44 PM. Reason: spelling
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Unread 8th Oct 2012, 07:38 PM   #28
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Originally Posted by lint631 View Post

I would also point out that you charge /hr if they don't have a maintenance package for updates. I charge $65/hr so it can be costly if a clients needs a lot of updates. That might steer them towards a monthly package.
lint631. Great suggestion ... thank you.
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Unread 8th Oct 2012, 08:27 PM   #29
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I agree with Aaron - best to get the bulk of funds first - helps set expectations (for them as well as you).

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