For the past few months, I have been learning everything I can about anything mobile marketing-related.
I have been formulating a business model, solidifying the product/service I will be offering, sourcing the service providers that I will outsource work to, locating and testing the software programmes that will do the things I need to do, building demo sites, building a presentation, designing and ordering prospecting materials, testing the water with some cold-calling, soaking-up all the mobile marketing WSO's I can get my hands on, and generally exciting myself into a frenzy (okay, not quite) at the potential of what I now have to offer.
Aside from a few demo sites to be designed, I am ready to hit the phones and the streets of England and build the future I've always wanted, using this fantastic opportunity as my vehicle.
So, with that said, I have set myself the audacious target of earning £10,000 per month by the end of March 2013. This will be take the form of set-up fees and residuals. If I can't get there with this business, then I may as well get a job when this is over. Or jump off a bridge.
For the last 13 years, I have dabbled in all manner of hair-brained business ideas, schemes and scams, and all kinds of jobs to pay my way.
The result of this is that I have learnt that I have lived as one giant procrastinator. Up until today, I can safely say that you could never have called me a man of action.
Yep, I have spent my life waiting for all the lights to be green before even driving my car off the drive. I have over-analysed things to buggery, and I have planned, planned, planned, and then stopped before I even got going, jumping onto the next great idea.
For the last 11-or-so of those years, I have been into Internet marketing, doing nothing different to you, I'd imagine. I've done it all - AdSense sites, Google cash/Adwords, affiliate marketing, blogging, membership sites, etc., etc., etc.
And I was at the end of the road until last year, and I had to get a job as I was running out of cash. So I got a job working in a local, independent jewellers.
Well, that really opened my eyes up to this offline marketing stuff.
The owner of the shop - a lovely chap - was hopeless when it came to computers and the Internet (still is - hoping to get him on board). And one of the things he wanted help with when I came on board, was with their marketing.
So I sorted their website (it had been thrown-together by the part-time lady's son), and got them selling on eBay.
But more importantly, I realised that everything I'd learnt these past few years, was diamond information to these bricks-and-mortar businesses. So I started to get myself up to speed with offline marketing - initially with SEO, Adwords, etc., and now with mobile.
Which leads me here.
The opportunity, as far as I can see, is mind-blowing. And with what I have in mind, and how I plan to build/sell this, it should be like shooting fish in a barrel, if I keep my head down.
My goals for the past 10 years or so have been to travel the world with a guitar on my back, working from a laptop, meeting people from all corners of the globe - with someone special, ideally. I haven't got there yet, but I now have the key.
I've always been late to the party with everything else I've done. But with this mobile thing, I feel like I'm standing before the wave, with a finely waxed surfboard ready to go.
Yes, I want the fast cars, bikes, and a boat. But most of all, I want to be free, I want to enjoy my loved ones as best I can, and I want to leave the world better than I found it.
HOW I INTEND TO GET THE £10,000 PER MONTH
I'm doing this thing full-time. Fortunately for me, I'm making just enough to live from bits-and-bobs I have coming in, which means I have had the time to build this thing properly, and I now have the time to prospect like a mofo.
I will be spending my prospecting time during the day cold-calling, booking presentations, and walk-ins. Evenings I will be building lead lists of folks I will contact, and posting ads, networking at meetings/events, etc.
For the next 6 months, I will be eating, sleeping, and breathing this stuff. £10kpm is my goal, and I will do what it takes to get there.
That's why I will be prospecting using methods that give the biggest bang for my buck. And that's cold-calling, walk-ins, and presentations, principally. I'll likely only be emailing when I have to, or for those I simply couldn't reach via the phone, or for following-up on calls/meetings. I won't be using email as a prospecting method - merely to follow-up.
If there's one I've learnt these last few years, from my experience in all the things I've done, it's that you just can't beat getting on that dog and bone and going to see people. And with my demo sites, walking into a town centre and showing folks their crap website versus my excellent demo - with SMS/vouchers/loyalty programme/virtual tour, etc., etc., I really think that, aided by the ease of whipping out my phone and demoing, that walk-ins will be the making of my business.
Now, I should point out that I'm actually very shy and quiet - always have been, likely always will be. But I'm no stranger to these methods. And my enthusiasm, knowledge of my product, and the fact that my shyness makes me fly under-the-radar somewhat, will be my strengths.
THE POINT OF THIS THREAD
I'm not entirely sure of my motives for starting this thread. I had the idea to start it a few days ago, when I gave myself the £10kpm goal.
But since then, I've been trying to work-out where my desire to post this stems from.
There certainly is no monetary motive. It's not like I have a product here I can promote. I have thought about starting a list/network for like-minded men in marketing. Perhaps I will. And I'll possibly add a link to that from my signature file in due course, if I set it up. But if I do, it'll be to share how I'm getting on, sharing tips, wins, losses, and ideas, as opposed to it being a pitch-fest.
I have thought that by starting this thread, in a small way, I'm adding to my own competition. But having said that, the world is a big place. And I'll certainly never take over the whole of the UK by myself. This mobile thing has always been my foot-in-the-door, too, as I also offer SEO, PPC, social media, and all that good stuff.
Besides, everyone else is building this by blasting emails out, or using sneaky methods using the latest-and-greatest technique. My bulging email inbox is testament to this. I'm surprised it hasn't blown-up, what with the most recent explosion these last few days, offering the latest, must-have WSO offering, being pitched by every man and his dog.
Yep. That's fine for me. Whilst everyone else is tripping over themselves for the latest 'weird trick', or 'sneaky tactic', ol' Scottyboy will be on the phone booking presentations and going to see people. And that's part of what this thread will be focusing on - my prospecting methods.
I have no reason to be worried about losing face on this forum if I don't live up to my goals, as I am hardly known here, with less than 50 posts to my name. So that's not the driving force.
I think one of the reasons for this post is that it will help keep me focused. By making the regular update posts, I will be holding MYSELF accountable, and my work-rate and results will be there in front of me as a reminder.
It'll be a place where we can all share what's working for each other, learning from one-another, and posting our wins and ideas.
It'll hopefully serve as a source of support for me, in my weakest moments when I want to throw in the towel, or buy the latest 'ninja email subject line' WSO instead of doing what I should be doing. So I'll be relying on you, fellow Warrior, to help remind me of my mission.
I hope it will help others to succeed, too. It's a natural thing to feel good about helping others. And being a man, I'm driven to lead and inspire, so that will also be a motive.
Whatever the reason, I think this thread will help me to stay on the path toward my £10,000 per month, and I'd like to think it will help you work toward your goals, too.
THE NEXT FEW DAYS
I plan to hit my local town next week, doing walk-in demos, setting mock-up mobile website presentations. So for this, I want as many demo sites set-up in as many different markets as possible. These next few days I'll be building these in preparation.
I'll keep you posted as to how it's going, and I'm happy to answer any questions as to what/how/why I'm doing, also. And if I can help you with anything, all the better.
And then I aim to report back on a regular basis with my activity and results/figures/photos of cheques.
I hope this will be of use to you, and if you have any suggestions, feel free to chime in.
P.S. Does anyone know if there are any rules against posting images of cheques/signed agreements/my bank account, etc., by way of proof and inspiring others? If I was able to do this, I really think it would not only help in holding myself accountable, but also in giving others hope. I'm just not sure if there are any Warrior rules, or laws against this.