10th Oct 2012, 02:14 AM | #1 |
New Warrior Member Join Date: 2007 Location: Boise, ID
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I have been in front of a few business owners with beautiful app demos and the biggest question I got was "why do I need an app, and what can it do better than what I currently have" My first response had always been speed, and the "push" notifications but a new member in a Facebook mastermind group I just started floored me with what he classified as the MAIN benefit he uses. Here's an exact quote (thanks David) "Also the main benefit I see to an app is to REMOVE THE CUSTOMER FROM THE COMPETITIVE SPACE THAT IS THE WEB. When a client is on the web they are just 1 click away from every other competitor. If they are on their mobile, you have taken your business to a new level of intimacy and exclusivity." I found that statement to be absolutely brilliant! It is so very true too, with mobile marketing you're speaking directly to your customers, and they have opted in to receive communication from you. What are the main benefits you see, or talk about when asked the What's In It For Me question?? ... Scott |
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10th Oct 2012, 02:39 AM | #2 | |
Local Marketing Solutions War Room Member Join Date: 2012 Location: Napa, California
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Now what about a local mobile app that within it contained apps for different businesses hmm? | |
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10th Oct 2012, 10:30 AM | #4 | |
HyperActive Warrior Join Date: 2011 Location: Manchester UK
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Just one app for customers to download with all the local businesses listed on it. Anyone know how to go about this and what the costs would be associated. Dave | |
10th Oct 2012, 11:41 AM | #5 | |
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... Scott | |
Join - Local App Marketers Facebook Group - tips & collaboration for local app marketers. Web / Graphic Design - ProckStar Twitter - @ScottProck Facebook page | ||
10th Oct 2012, 11:57 AM | #6 | |
Local Marketing Solutions War Room Member Join Date: 2012 Location: Napa, California
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It is up to the marketing company to some what educate clients on how to convert these new customers to regulars. As well it is the businesses responsibility to follow through. This can be done with loyalty programs (buy 9 get 10th free ect) VIP clubs amongst many other things. I think this is where programs such as Groupon fail. | |
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10th Oct 2012, 04:03 PM | #7 |
Mage War Room Member Join Date: 2009 Location: Chiang Mai
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I am heavily I this space and we consult our clients to setup an incentive to get people to install the apps... Something like a free drink or coupon.... Put a Sign at the cashier and the staff is trained to ask. Get amazing signup rate in this way.... You can't expect a customer to voluntarily install... It is paid lead gen and you will see the ROI when properly implemented.
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10th Oct 2012, 05:57 PM | #8 | |
brickandmobile.com War Room Member Join Date: 2010 Location: Toronto
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Apps are great tools for loyalty and customer retention when used properly and a business has a brand large enough for a user base to actually download and use the app. But in most cases as mentioned in this thread, with an app you are selling hype over substance IMO. | |
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