and independant discussion.
Let us Assume you are a Local Marketer and approaching a business. We recommend Mobile Apps over Mobile Websites for the following reasons. If you have reasons to agree or disagree I would like to hear them
In my experience a mobile app for a Local Business is 1000x more effective for the business for the following reasons
1 - mobile sites are essentially a website formatted down. A viewer will get "more or less" the same experience and it wont significantly add or detract any added value
2 - people visit a mobile site and then are done. People install a Mobile App and it sits in their pocket on their phone following them around everyday.
3 - Mobile Apps give access to Push Notifications. Unlimited amounts and no charge for Pushing. This is similar (but different) to an SMS. So a customer installs your mobile app and then any time you like, you log into our dashboard and do a "push" which instantly delivers any message you like to them.. promotions, coupons deals etc...
And that is just the beginning. Bottom line is if you are a local marketer, you need to be selling mobile apps, not mobile sites as the value added is immense.
So to affirm, after significant time in the pits and practical experience with customers and actual usage, we found that mobile apps deliver the experience and value they need whereas mobile sites really only add a + to what they already have.. no excitement or gamechanging in how they market and acquire customers.