Mobile app marketing

by Stewart.ice 64 replies
What are the best Mobile app marketing strategies that work out a startup ?
#mobile marketing #android #app #iphone #marketing #mobile
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  • Profile picture of the author Andre Priyono
    Go to PixelProspector.com
    It actually an indie game site, but you will find many great resources about game marketing that you can implement in your mobile app marketing strategies too.
    Signature

    Too blessed to complaint | I can develop custom iOS & Android apps (not an ordinary apps you can built using any AppBuilder)

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  • Profile picture of the author Ruck
    Don't pay for incentivized installs, no matter what anyone tells you. In short they may drive up your app store and organic rankings but there are current algorythms being put into place to close this loop hole. Try paying on performance - such as CPI - Cost Per Install
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  • Profile picture of the author shoopt
    Originally Posted by Stewart.ice View Post

    What are the best Mobile app marketing strategies that work out a startup ?
    Since there are large number of mobile applications over the stores people generally do not get to know about your apps and eventually they gets lost in the crowd producing limited downloads. So what you need to do is let people know about your app. The best resource for marketing is "Web" other than ad networks, you can always spend amount on listing your apps over ad networks. Try blogging, have a blog that regularly lists your apps describing your apps features and provide the iTunes link in the posts.
    Signature

    I am Daniel Jones, working in a Mobile Application Development Company as a Mobile App Developer. I enjoys exploring apps on iOS, blackberry, android and other mobile platforms.

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  • Profile picture of the author chiwawa
    First off i suggest using social media marketing as your main strategy, like be accessible on twitter and all. You should also reach out to app review sites and then set up a Google alert for your domain keywords.
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    • Profile picture of the author Yonathan
      like any other thing you want to use a blog, social media, press release etc
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  • Profile picture of the author KrystenRae
    What kind of app is it? If it's targeted to a highly defined niche market the easiest thing you can do right away is advertise on blogs and websites that are related to that particular niche, or advertise on Facebook to people who are interested in that particular topic (again, only if it is a highly defined niche!). You may also be able to find cheap marketing channels through Fiverr.com. If you could provide more info on what kind of app it is I may be able to offer better advice. Hope that helps!
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  • Profile picture of the author fiverrfreak
    Having a good app that people actually want should be your goal then start promoting on social media sites. Search for forums and help out in related topics and help answer questions when necessary.
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  • Profile picture of the author MotiveTeresa
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    • Profile picture of the author ArnoldCreste
      Today smart mobile user are rapidly increase in the world. Now people prefer to use a various types of mobile application for enjoyment and business purpose work. Now a latest mobile OS are helpful to easily use Internet and run a many kind of application. Now many companies are making a different types of mobile application and that's use a different electronic media for Mobile application marketing.
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  • Profile picture of the author affshow
    The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.
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  • Profile picture of the author Njenyus
    Originally Posted by Stewart.ice View Post

    What are the best Mobile app marketing strategies that work out a startup ?
    I would use AdMob, Adwhirl, and other in-app platforms to advertise your apps. The install rate is generally higher than other forms of advertising.

    Don't eliminate other forms such as cross-promotion, Social networking, and PPC.
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    • Profile picture of the author appn2o
      Originally Posted by Njenyus View Post

      I would use AdMob, Adwhirl, and other in-app platforms to advertise your apps. The install rate is generally higher than other forms of advertising.

      Don't eliminate other forms such as cross-promotion, Social networking, and PPC.
      You are right and besides that its also fact that one of the best mobile app marketing company can give good result for your app. So choose the perfect company for app marketing success.
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  • Profile picture of the author Aweinerws
    The market is literally flooded with various kinds of apps. The number of such apps is rising at a steady rate almost every day. This is why advertising for a specific app will be an uphill task for you. You will need time and proper marketing strategies to find a market for your app.

    Try advertising your app on various app websites. You may also open a fan page for your app on various social networking sites and attract people through this channel. This is a lovely way to advertise your app. However, you will have to ensure that you are regular on your page. if not then your online followers may leave you.
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    • Profile picture of the author DanielMob
      Mobile app marketing is maybe hard, but there is a direct correlation between performance mobile marketing and revenue growing.
      Publishers who do CPI marketing [Cost Per Install] really good - earn $250-$500 a day. It's not easy but it's definitely doable.
      Daniel from MATOMY
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      • Profile picture of the author gamescorpion
        @Stewart.ice: Running contests and handing out promo codes will get you an initial download boost. After that getting your app reviewed by various websites will also help you gain more traffic to your app.

        Abhinav
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  • Profile picture of the author MobiDev
    Your startup will surely gain from developing a mobile-friendly website or native mobile app. You will get more interaction, engagement and, as a result, profits. What you can do is to design a good app, promote it through application stores, social networks, forums, PR websites etc. Send notifications about any updates to your target audience. Posting ads will help you return money spent on the app development.
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  • Profile picture of the author Edelup
    In that era of technology, Mostly people are likely to buy android or smart phones which are become a desired or demand. So that who have smart so likely to be it has to go for applications. These applications are truly free for the customer then it likely to install in the phone so that's why that practice is become more adoptable.
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  • Profile picture of the author PrinceYababa
    With the right fighting game mobile app you could sell ads to the right audience. Fighting games are easy to play and can be played anywhere. Add a social element to it and you're in the bank.
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  • Profile picture of the author Emily Abbes
    Hi,

    Social media is the best way to promote on app. But before you go and promote it on social media, you must be clear about your target audience. You can write a blog about it, and can make a guest post. You can try out different directories. You can get your app reviewed and can make changes accordingly. You can also make a press release about an app. Or else you can try out ad networks...
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    • Profile picture of the author brentrodriguezy
      I think Social Media, Press Release, Blog Writing, Videos, and CPI Campaigns are some wonderful option for Mobile App Marketing. You can easily create awesome buzz through these mediums.They are too cool for the promotion.
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      • Profile picture of the author trevordd
        Originally Posted by brentrodriguezy View Post

        I think Social Media, Press Release, Blog Writing, Videos, and CPI Campaigns are some wonderful option for Mobile App Marketing. You can easily create awesome buzz through these mediums.They are too cool for the promotion.
        I agree with you! Furthermore, a personalized video is one of the best marketing methods these days, I have to say. I have used it to promote my new app, and I am really satisfied with everything
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  • Profile picture of the author ryankenny
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    • Profile picture of the author brijeshsoni
      Hello

      For mobile app marketing there is lots of Free Activities but if you can go for some paid Activities like CPI (Cost Per Install) so that is very useful to promote your mobile apps.
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  • Profile picture of the author Tomas Lodén
    Over half of all online media is consumed via mobile devices and if you really want to make it in the mobile app world you must study how searchers in your niche are using mobile phones today... in detail.. Also if your going the media buying route for your app business you should really study how it differs from desktop searchers. Doing so will put you ahead of the pack. .
    Good Luck!
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  • Profile picture of the author bodyrx
    You should use Google Ad word to mobile app marketing that is more help for marketing.
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  • Profile picture of the author hbeladiya
    Google is always best for it. Also you must try Facebook ads.

    If you are looking to go through CPI business models there are many popular networks available like Glispa, Yeahmobi, Matomy, Peerfly etc. We are an also Mobile performance network so we can also help you out to promote your app.
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    www.adattract.com
    E-mail: hardik@adattract.com
    Skype: adattract
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  • Profile picture of the author nandakumar
    Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.
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  • Profile picture of the author failingangels
    Facebook
    Pinterest
    Twitter
    Instagram
    Reddit
    These are good sites for this type of marketing.
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  • Profile picture of the author takticz101
    Just try every type of promotion you can do. Make a website for it then seo it. Start social networking. Pay for reviews on blogs. Coupon codes. Regular updates.
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  • Profile picture of the author JuanitaCornett
    there are many mobile apps developed and this apps to advertise for news papers and tv adds and etc. there are many things should allowed from the mobile apps.
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  • Profile picture of the author kaleemahmad1
    Mobile marketing is very fast, easy and cost effective, measurable marketing. You can do this.
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  • Profile picture of the author Mukesh Sharma
    hello all,
    Facebook, Twitter, instragram these are some......which gives us best results....
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  • Profile picture of the author sofiasamuel
    Software has developed now to a level of Mobile CRM App. All the business man had started follow-up on their customers with continuous News feed. Some CRM software companies like Salesforce, Apptivo and Zoho already have customers using CRM mobile App. Mobile App marketing is measurable and it is very fast.
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  • Profile picture of the author addonsolutions
    Since there are large number of mobile applications over the stores people generally do not get to know about your apps and eventually they gets lost in the crowd producing limited downloads. So what you need to do is let people know about your app. The best resource for marketing is "Web" other than ad networks, you can always spend amount on listing your apps over ad networks. Try blogging, have a blog that regularly lists your apps describing your apps features and provide the iTunes link in the posts.
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  • Profile picture of the author Moira Yao
    ASOtop1.com helps increase your app search ranking in App Store. A keyword with high search volume and high relevance to your app will bring large traffic and installs.
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  • Profile picture of the author larrypoul
    Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?”

    The mobile app industry is booming, and since the one-million-app mark was reached in late 2011, the competition to get your app noticed in the marketplace is fierce. However, there is space for your app, and, if marketed correctly, your app can and will succeed.
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  • Profile picture of the author pradeep3120
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    • Profile picture of the author M Luthra
      Thanks friends,

      You gave more valuable info about mobile marketing ? I appreciated more you.
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  • Profile picture of the author Mihael Yank
    In my opinion the kind of things, which I will strongly advise you against spending your time and money on, are:

    Building all social media accounts: You just cannot focus on all social media accounts at once so just pick the one social channel which works for your kind of account. Look for competitors in these social channels. If you don’t see any competitors in a certain social channel then just stay away from that channel.

    Submitting your app to review sites and worse, paying to get reviewed: How many people in your target audience do you know who read review sites everyday and download the reviewed apps. This used to work a long time ago when there were very few review sites, but now nobody cares.

    Sharing your app in developer forums or groups: This is a waste of time unless your app is actually meant for other developers to use.

    Buying burst campaigns: I have seen developers literally throw away thousands of dollars by buying burst campaigns (5,000 low quality downloads in one day) and regret it deeply when all these users leave within a month and then get dinged in the rankings due to low retention.

    Buying incentivized downloads: just don’t do this. If you pay somebody to download and use your app then obviously he is not the right user for your app.

    Exchange reviews: I was originally a fan of sites like smoothreviews.com which helped you get reviews for your app, but I have been hearing a lot about the problems with this. If you want to know more about what the problems are just drop a comment and I will explain in comments.
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    • Profile picture of the author Gondal
      Originally Posted by Mihael Yank View Post

      In my opinion the kind of things, which I will strongly advise you against spending your time and money on, are:

      Building all social media accounts: You just cannot focus on all social media accounts at once so just pick the one social channel which works for your kind of account. Look for competitors in these social channels. If you dont see any competitors in a certain social channel then just stay away from that channel.

      Submitting your app to review sites and worse, paying to get reviewed: How many people in your target audience do you know who read review sites everyday and download the reviewed apps. This used to work a long time ago when there were very few review sites, but now nobody cares.

      Sharing your app in developer forums or groups: This is a waste of time unless your app is actually meant for other developers to use.

      Buying burst campaigns: I have seen developers literally throw away thousands of dollars by buying burst campaigns (5,000 low quality downloads in one day) and regret it deeply when all these users leave within a month and then get dinged in the rankings due to low retention.

      Buying incentivized downloads: just dont do this. If you pay somebody to download and use your app then obviously he is not the right user for your app.

      Exchange reviews: I was originally a fan of sites like smoothreviews.com which helped you get reviews for your app, but I have been hearing a lot about the problems with this. If you want to know more about what the problems are just drop a comment and I will explain in comments.
      Thank you for sharing your experience. Kindly would you like to advise some strategies or marketing channels for app marketing? Also kindly share what kind of problems one can have from from sites like smoothreviews.com?
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  • Profile picture of the author onehalf
    Mobile app marketing strategies

    Start marketing your mobile app long before its launch date.
    Engage potential customers, users, and other interested people early and often.
    Do not underestimate the importance of email in engaging “normal” users.
    Get early customer input on key features; let users stake a claim in the creation of the app.
    Publish sneak peaks to generate excitement around your app.
    Use beta testers and influencers to help with word-of-mouth marketing.
    Get your press kit and launch materials in order before you submit your app for review.
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  • Profile picture of the author Chirag Patel
    Hello

    Here the best 3 marketing strategies for application

    1) Submission on different play stores
    2) Submission on different app review websites
    3) SMO Work for app promotion
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  • Profile picture of the author baicai
    For a startup, it is important to increase the awareness of you app among the potential target users. To achieve this goal, having more good ratings and reviews is a good idea. Why?
    - Good Reviews boost app ranking
    Both Apple and Google take ratings and reviews into their algorithms as one of the criteria of ranking. According to some data, the app with more reviews are more likely rank higher than its competitors.
    - Improve the app visibility
    If your app gets enough high ratings and good reviews, it is likely rising to the top charts; then the app itself is more visible to users and henceforth convert more traffic.
    - Influence downloads and installations
    Rating and reviews always be the guideline for users when they choose which one to download. Most of app users would like to check ratings and reviews before they download. So, high ratings and good reviews are important because they are proofs that convince users to download and install.
    On the other hand, choosing a reliable provider, like ReviewApp4u.com, to buy ratings and reviews is also important for developers.
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  • Very first its very important to know that every app is different. First you have to build your personal online presence, validate your idea, choose the right name, start marketing within your app, lifetime value of a customer, Improve Engagement With Push Notifications, Choose The Right Promotion Campaigns and Final Words. After that you have to socialize and and start talking with commuities to building reputation
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  • Profile picture of the author dvlper
    Originally Posted by Stewart.ice View Post

    What are the best Mobile app marketing strategies that work out a startup ?
    hi,now a days all the people are using mobile app for sharing their knowledge and various purposes;i think twitter and quicker etc., are the best way to reach a goal .
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  • Profile picture of the author Tokama2542
    Originally Posted by Stewart.ice View Post

    What are the best Mobile app marketing strategies that work out a startup ?
    I suggest you integrate an offerwall tool into your app. I'm currently using the same tool from OfferDaddy to monetize my mobile app. And so far it's doing wonders for me since I've been earning than I was expecting...
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  • I would recommend checking out this article here... all free ways to promote your app!

    https://www.entrepreneur.com/article/229305
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  • Profile picture of the author AkashBorah
    Early Releases and Regular Releases
    Create A Unique Mobile Offering
    Optimize for the App Store
    Make Your App Desirable
    Share Across Social Media
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  • It depends on the app. Everything is about social media now (OK, almost everything), so be recognised out there. Also, try to think about something connected to the app that you can use to go viral and that many people will enjoy.
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  • Profile picture of the author jeffronald19
    The accomplishment of your versatile application isn't simply in view of number of downloads, dynamic clients and screen sees. It's a great deal more. The genuine pointers of advancement is appeared in application client engagement as it obviously recommend how your application takes care of the clients issues furthermore the amount they appreciate interfacing with the application, utility and worth. Along these lines, UI is critical while building up your application as holding your clients is substantially more imperative than downloads and high rankings.
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  • Profile picture of the author M Luthra
    What is best strategies of current mobile marketing? How to fast boost mobile keyword ranking in top google search engine?
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  • Profile picture of the author dyhair77
    The best strategies will include organic and paid app marketing channels. Download this mobile app marketing worksheet for the beginners.
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  • Profile picture of the author annawilliams
    As a startup, the easiest way to promote apps would be to create social media pages for each app. Promoting across social media (add a bit of paid promotion to it) will help you get the attention of the target audience. Paid ads on Facebook specially, will help you keep the CTA as 'Install App' and then take the viewer to the app store to download the app.
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  • Here are a few ways to do mobile app marketing :

    1. Search ads on google play store and iOS
    2. App Store Optimization : Guide
    3. Reviews on app review websites
    4. Influencer outreach

    Regards,
    Thomas Kriebernegg
    CEO @ App Radar
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  • Profile picture of the author MobApp123
    Hi,

    I heard that there is a unique service that can push any iphone app on a specific keyword (even on competitive ones)

    Do you know someone that can supply that for me?

    I have lots of apps

    Thanks !
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  • Profile picture of the author thefactory
    Make your Web page mobile friendly and optimized your site properly,That is the ultimate strategy for mobile marketing.
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  • Profile picture of the author Abegail Smith
    Today smart mobile user are rapidly increase in the world. Now people prefer to use a various types of mobile application for enjoyment and business purpose work. Now a latest mobile OS are helpful to easily use Internet and run a many kind of application. Now many companies are making a different types of mobile application and that's use a different electronic media for Mobile application marketing.
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  • Profile picture of the author 6677oggy
    i think. it need SEO because at that time it celebrated
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  • I'd let you know that mobile is the future of marketing, but really the age of cell h AS previously came. You are currently following behind, in case you are not executing some form of cellular marketing technique! More users are spending larger levels of moment engaged with devices that are mobile than previously, as you may observe in the graph under. We can expect this trend to continue in the long run, so get prepared!
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  • Profile picture of the author appbazooka1098
    Marketing the Mobile App is of high importance since the number of apps in app stores are increasing day by day and getting your app in top position is a must for higher installs.

    1) Use titles and app names which have good search volume

    2) Upload highly appealing screenshot of apps which can attract users , video of app functioning will also help in great ways

    3) Promote appstore links in social media platforms such as facebook, twitter etc .

    4) If you are looking for paid promotion promoting on facebook via ads is highly effective as well as google adwords

    5) I recommend another technique whereby if you have website you can provide an area in a website
    whereby when the user types in his mobile number or email id the the app store link to download is sent to the concerned phone as an sms , and also email.

    6) Also provide a number whereby when a user gives a missed call on that number and sms goes to that number with the download link of app

    If interested in discussing more ideas, please feel free to respond to www.appbazooka.com
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  • social media ie facebook, and video ads are best way to promote mobile apps
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  • Hey Stewart,

    You should start with ASO, then paid performance marketing (like Social Ads, Google Search Ads / AdWords, display Ads, etc.) Also, try to implement some "viral loop" on your app so your users bring more users to it.

    Feel free to ask anything related to ASO. I'm happy to help!

    Cheers
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  • Profile picture of the author Rabin Nuchtabek
    I personally believe that one of the best approaches is ASO or AppStore Optimization. It will drive you more organic traffic for the lower budget.
    You can go either in AppStore Ranking or Keyword ranking. And personally I believe Keyword ranking is stronger vs AppStore Ranking, Keyword ranking will display you in the Keywords that potential users will search on per country. Which is great! Because people tend to use search option far more than just browse the Appstore for new apps.
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  • Profile picture of the author jatompson
    Find your targeted users and set up marketing activities on social media. Like facebook fan pages, twitter hashtags,asoranker etc.
    Good Luck
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  • Profile picture of the author monica@123
    Try Flipkart Ads for mobile app marketing for your brand or products to target the right user.
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  • Profile picture of the author Khan Mamun
    Hello Sir,..........

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