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Unread 18th Oct 2012, 05:42 PM   #1
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Restaurant Uses Instagram To Improve Customer Experience (Video)
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Now here is a clever way to use Instagram for improving the customer experience and to help spread the word about your restaurant.

How so?

They’re drawing attention to Instagram, so if anybody comes to the restaurant that has Instagram installed on their phone, they’re encouraged to take a picture of their food and share it with their friends and family via Instagram.

It’s easy to see how this can be a powerful marketing tool for any restaurant or cafe, especially considering most Instagram updates are automatically posted to most users Facebook walls.

Watch the video below and let us know what you think by leaving a comment. Even if you don’t own a restaurant, you can help those who do by becoming a local consultant.


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Unread 18th Oct 2012, 06:47 PM   #2
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Hopefully they are posting appetizing pictures. A lot of what I see posted on FB from camera phones isn't something to brag about.

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Unread 18th Oct 2012, 08:32 PM   #3
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Originally Posted by wagsgraphx View Post

Hopefully they are posting appetizing pictures. A lot of what I see posted on FB from camera phones isn't something to brag about.
depends how much confidence you have in your kitchen to have proper plate presentation

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Unread 18th Oct 2012, 08:57 PM   #4
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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That's actually a pretty clever idea. Thanks for sharing.
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Unread 18th Oct 2012, 11:30 PM   #5
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Would you charge a resteraunt to set this up for them. And how much would you charge to do so? Thanks!
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Unread 18th Oct 2012, 11:51 PM   #6
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Originally Posted by mwoolerymedia View Post

Would you charge a resteraunt to set this up for them. And how much would you charge to do so? Thanks!
This is the kind of info I would give a restaurant owner for free (since it's basically just implementing a call to action and hashtag on their menu or table tent) in return for a 15-30 minutes of their time so I could offer them a mobile website, sms marketing, or whatever they need really.

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Unread 19th Oct 2012, 12:09 PM   #7
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Houlihans by me has been doing this. If you instagram a pic of your meal with a certain hashtag they gave you a free desert I think it was, pretty good deal if you ask me

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Unread 19th Oct 2012, 12:29 PM   #8
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Just my opinion, i heard that the number one disaster to any chef is pictures on the menu...however it is building lots of credibility and trust in the restaurant. "If others are enjoying the food, i will too" type of thing...if this makes any sense
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Unread 19th Oct 2012, 06:11 PM   #9
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Re: Restaurant Uses Instagram To Improve Customer Experience (Video)
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Originally Posted by Vlad R View Post

Just my opinion, i heard that the number one disaster to any chef is pictures on the menu...however it is building lots of credibility and trust in the restaurant. "If others are enjoying the food, i will too" type of thing...if this makes any sense
Interesting, I do realize most big food chains carefully construct all pictures of their food. I could see this Instagram approach possibly backfiring if the pics are not pretty. But if a good review accompanies the instagram photo, maybe it doesn't matter so much how pretty the pic is.

Here is why McDonalds pics never look like the real thing...


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