Direct Mail to target mobile directory customers

BIG DEALS · 21st Oct 2012, 07:30 PM

I am thinking about running a direct mail campaign to 500 businesses in my local area for a mobile directory- any thoughts about this?

I have never done a direct mail campaign for mobile marketing

Steve Solem · 21st Oct 2012, 07:42 PM

This was a few years ago before mobile, but I created a business directory for car dealers and offered a free listing via direct mail. List was purchased through the printing/mailing co and tested about 600 oversized postcards.

Granted that wasn't a huge test, but I think we had ONE signup and got a couple dozen post cards returned - so I assumed the list I bought was crap and we didn't try that again.

I do think a local directory (mobile or not) can do well as a lead in to other services and once you get traffic you can charge for listings and advertising - but I think it requires more of a personal sales approach. Or a great list with a great direct mail piece ;-)

shoopt · 22nd Oct 2012, 01:59 AM

Originally Posted by BIG DEALS

I am thinking about running a direct mail campaign to 500 businesses in my local area for a mobile directory- any thoughts about this?

I have never done a direct mail campaign for mobile marketing

Hey BIG DEALS
Direct mails are one of the best way to contact businesses but while composing your mails check for "can spam" act so you can reach maximum of your lead's inbox. Another thing, maintain a list of blacklisted users (those who do not wish to receive you mails) and remove them from recipient's list.

21st Oct 2012, 07:30 PM	#1
BIG DEALS HyperActive Warrior Join Date: 2012 Posts: 119 Thanks: 14 Thanked 19 Times in 11 Posts	Direct Mail to target mobile directory customers Share on: I am thinking about running a direct mail campaign to 500 businesses in my local area for a mobile directory- any thoughts about this? I have never done a direct mail campaign for mobile marketing
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21st Oct 2012, 07:42 PM	#2
Steve Solem Senior Warrior Member War Room Member Join Date: 2008 Posts: 1,164 Thanks: 170 Thanked 405 Times in 298 Posts	Re: Direct Mail to target mobile directory customers Share on: This was a few years ago before mobile, but I created a business directory for car dealers and offered a free listing via direct mail. List was purchased through the printing/mailing co and tested about 600 oversized postcards. Granted that wasn't a huge test, but I think we had ONE signup and got a couple dozen post cards returned - so I assumed the list I bought was crap and we didn't try that again. I do think a local directory (mobile or not) can do well as a lead in to other services and once you get traffic you can charge for listings and advertising - but I think it requires more of a personal sales approach. Or a great list with a great direct mail piece ;-)
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