A fellow marketer told me he was in on a webinar put on by Avid and they were saying something new has happened in the SMS industry. Apparently someone had the smarts to patent certain aspects of SMS and now has decided to make big bucks by licensing that patent. All SMS providers must pay some unbelievable amount, like hundreds of thousands, to get the rights to keep doing SMS. Avid said they paid the fee and said that any prospective reseller should check to see if their potential provider has licensed the patent as well. They stated that the patent owner has started suing companies that are not paying the license fee.
I can't imagine a company like Avid making this up as a marketing ploy.
Anyone else heard of this?