Why a business owner should have a Mobile Friendly Site?

Mikael-C · 4th Dec 2012, 05:45 AM

I guess we all facing with this challenge: explain why a business owner should have a Mobile Site? and what are the benefits and value to them?

I'm curious to know what are your answers and how you bring the real values for the business owners on the table...

Thanks to share
Mikael

networkempire · 22nd Dec 2012, 12:35 AM

Smart phone users are increasing day by day and searches for businesses will be through mobiles rather than computers in the near future. So it's like having a traditional website is not enough to get customers

scamsel · 22nd Dec 2012, 03:14 AM

Originally Posted by Mikael-C

I guess we all facing with this challenge: explain why a business owner should have a Mobile Site? and what are the benefits and value to them?

I'm curious to know what are your answers and how you bring the real values for the business owners on the table...

Thanks to share
Mikael

lots man, i'm sure you probably know...

at face value, it helps make it easier for someone on their phone to contact that business through their website.

this improves the customers, or potential customers experience with their site/brand. you know that frustrated feeling you get when something is a pain in the ass to use? you don't want your customers feeling that when they visit your site on a mobile.

another benefit to a small business of having a mobile website is basically to keep up with the times, as more and more people are looking for products and services on their phone, a smart biz owner should want to make it as easy as possible for customers to find them, contact them, and then ultimately do business with them.

also, it can be used as part of a bigger overall mobile marketing strategy for a business, which includes using qr codes to drive traffic to the mobile site, sms marketing. local seo, etc.

not having a mobile friendly site is like not having a website a few years ago, and before that, not being listed in the yellow pages. if you don't stand out, you won't be seen.

the way people find information these days is more and more via mobile and as a business owner you want to be visible where all the eyeballs are looking.

hope that makes sense...

WillR · 22nd Dec 2012, 07:34 AM

I highly suggest you read this recent Google study -- it should give you all the ammo you need.

What Users Want Most from Mobile Sites Today | Think with Google

4webmaster · 25th Dec 2012, 09:33 PM

Very easy question and here is my answer:

I can get as many clients (business owners) as I want as far as I'm not lazy!

Yesterday or almost every time I want to have a new client for a mobile site, I do one thing and is so effective that they say wow! but :

1- don't contact me because their business is not wealthy enough to pay my services
2- too wealthy that they think they don't need extra fees to pay
3- contact me and get a mobile website

So do you see I have 3 options.

But how do I do? Well it's simple and easy.

1- Have a smartphone with a 3G

Go shopping like you usually do, if you go to your haircut, dentist, preferred shop... it ease process.
do not come as a seller but as a customer in mind. small shops usually have owner at store.

Don't go to Franchise stores or huge stores for 2 reasons:
1- You will hardly have the owner
2- They are big and have their website and marketing designers

2- Ask them: do you have a website I like to check your products to buy or to recommend to my friend. Is it mobile ready because we mostly check on our Smartphone.

3- Pull out your smartphone from your pocket, type in address they gives you and show how it looks in a mobile device, and say, oh no! hard to navigate! Now, open a bookmarked desktop site (do not have the redirect to mobile active) you have build (can be for demo purpose) and have a business card (even a demo business card is great).

Show the owner the desktop site full of contents from your Samsung, iPhone or else. And tell that you see it's like your website, can you read it? then take your business card that have a QR code and scan it to redirect to the mobile site then show how easy it is to navigate with a mobile site.

The reasons why I say demo site is because don't show my clients sites as it have a redirect to mobile site and the biz owner could not see the difference between a desktop site and mobile optimized.

They will look at you with big eyes. Then tell them you do mobile sites..... give your biz card (real one not demo).

It works all the time and if you have 3 options it means that you have 1 out of 3 chances to have a customer for every visit you do. I can tell you that you can be busy really fast that way.
Also some don't even have a website or many just have a Facebook page (huge real fans) but no website at all, you can also suggest a desktop site for a fee and a free mobile site as package. They always say yes because they have something free from you.

I can guarantee it works, don't be shy, go out and do it, get clients come back and say thank you, I'll be glad to help you by posting this here.

I really don't get it when people here are having problem to get clients. Market is big enough for everyone.

If you don't have a 3G with smartphone you can do same with a laptop, I already post about it within another thread.

Another thing very important, all is a timing question, always go when they are not busy (christmas is not great for this) choose the great time and day to visit or shop it increase your chances to sell your mobile site because they have free time to check your demo and talk with you.

igl0w · 25th Dec 2012, 09:36 PM

alot of CPA forms i get validated are from mobile people

Jay Moreno · 25th Dec 2012, 09:36 PM

Theres some great pointers and resources already been mentioned on this thread.

But also think about all the Facebook users who access their accounts via their phones...

Check out the stats i know the last time i saw them they where increasing at an incredible rate something like 600 million over half of all users...

How many of those shared links, likes, adverts etc link to non mobile optimized content?

Just from the Facebook app alone that's a hell of lot of potential mobile traffic thats only going to increase.

Referral traffic should go to mobile ready content at the very least - it's just a waste if it doesn't...

http://newsroom.fb.com/content/defau...?NewsAreaId=22

sucipto · 26th Dec 2012, 08:55 AM

it's to ease to run the online business.

shockwave · 26th Dec 2012, 09:31 AM

Personally, I think it depends more on the industry you're catering too. Locksmiths, Towing Services, Gas Stations, any type of "emergency" related Health Service, and perhaps Restaurants.

Outside of that, I think actually "needing" a mobile website is a bunch of hype. Sure, lots of people have smart phones, but how many actually look for a specific type of business with it?

....a quick check of Big G's keyword tool with the criteria set to "mobile devices" will give you a good idea.

Here's an example (playing devils advocate): If I owned a barber shop in a major city, and you came in telling me I "needed" a mobile website, I would probably ask you how many people are searching for me on a mobile device vs. desktop? Otherwise, you are just selling me just another form of advertising exposure.

Granted, I seriously doubt a normal small business owner will even think to ask that question, but it could serve as a means to justify or destroy your selling position. At the very least, I would be prepared to answer that question if I were you.

One additional point is that if you do a search for something on a smart phone what comes up at the top of the page? Adwords. So, now you have sell a mobile website AND adwords for this to be legitimately effective.

Jay Moreno · 26th Dec 2012, 12:28 PM

Originally Posted by shockwave

One additional point is that if you do a search for something on a smart phone what comes up at the top of the page? Adwords. So, now you have sell a mobile website AND adwords for this to be legitimately effective.

...and this is why you can sign up with Google Engage - so you can also provide your customers a free $100 adwords coupon

Engage for Agencies ? Google Ads

abbersuk · 26th Dec 2012, 05:48 PM

to your point Jay, I have looked in to Engage, do you use it? Is it difficult to be approved?

Jay Moreno · 26th Dec 2012, 07:51 PM

Originally Posted by abbersuk

to your point Jay, I have looked in to Engage, do you use it? Is it difficult to be approved?

we use it - i didnt think it was difficult to get approved - we did it when it first became available.

at the time we got something like 20 coupons and then they sent us a box with a google baseball cap in it and like 20 actual gift cards - we had to pass a pretty easy multiple question exam

they did the same around last christmas too with the gift cards - but not this year... its been a while since i logged in, i will have to see if anythings been changed

MoBuzz · 26th Dec 2012, 07:55 PM

Originally Posted by Jay Moreno

Theres some great pointers and resources already been mentioned on this thread.

But also think about all the Facebook users who access their accounts via their phones...

Check out the stats i know the last time i saw them they where increasing at an incredible rate something like 600 million over half of all users...

How many of those shared links, likes, adverts etc link to non mobile optimized content?

Just from the Facebook app alone that's a hell of lot of potential mobile traffic thats only going to increase.

Referral traffic should go to mobile ready content at the very least - it's just a waste if it doesn't...

Key Facts - Facebook Newsroom

Man this is a great point that I think people seem to forget about. I can not imagine how many people follow links from Facebook to non optimized sites. Even crazier is how many businesses use Facebook to promote their offers and do not have a mobile site.

MoBuzz · 26th Dec 2012, 08:01 PM

Originally Posted by Jay Moreno

we use it - i didnt think it was difficult to get approved - we did it when it first became available.

at the time we got something like 20 coupons and then they sent us a box with a google baseball cap in it and like 20 actual gift cards - we had to pass a pretty easy multiple question exam

they did the same around last christmas too with the gift cards - but not this year... its been a while since i logged in, i will have to see if anythings been changed

We did not have any problems getting approved either.

The only somewhat recent change I have seen is that in order to use the free $100 voucher, you have to first spend $25.

abbersuk · 26th Dec 2012, 08:39 PM

Thanks Jay + Jason.
I think it's a great scheme, I'm still working on my website thought, which is a necessity for signing up. It makes you look like a pro and customers will always be open to getting something for free, even if they have to spend a little to get it, I think.

Jay Moreno · 26th Dec 2012, 09:39 PM

Just FYI - with ios6 you can use smart banner apps to push people to open your Facebook Fan Page direct from their phone in the actual Facebook App - FB is also integrated into ios6 to be lot more seamless now too ie with the sharing feature.

Remember all other ways you link to Facebook will not open the App - but instead opens actual Facebook web page in your mobile browser... so if people want to like or share a page via the website it wont open the Facebook App on the iPhone, need to double check on the droid but i don't think it does, or at least it didn't used too - and i guarantee 9/10 the user will NOT be logged in since they if they do use Facebook they will be using the App...

In addition to that that for some very bizarre reason the mobile login page for Facebook is actually far from being mobile friendly. The submit button is like miles away from where you enter in your credentials... go figure!

Image below shows iOS6 on the ihpone Smart Banner App using the Facebook App - clicking open opens your Facebook Fan Page in the actual Facebook App if installed... if FB app is not installed it will prompt user to install it. Hope that helps clarify what i was talking about....

MobiDev · 28th Dec 2012, 10:58 AM

Your current and potential customers are searching for information on the web. At least 46% of smartphone owners browse the Internet on their devices “several times per day.” That is why you need to provide them with an optimized mobile-friendly version of your website. Mobile–optimized sites load more quickly. Video and graphics look good on mobile–optimized sites. Here are some more reasons you should consider http://mashable.com/2011/12/16/mobile-website-tips/

wealthyminds · 28th Dec 2012, 02:32 PM

Great tips there - Time to think mobile..

My biggest challenge right now is how I can operate from India and get customers from the USA to sign up for our mobile marketing services.

Mikael-C · 29th Dec 2012, 07:34 AM

Originally Posted by 4webmaster

It works all the time and if you have 3 options it means that you have 1 out of 3 chances to have a customer for every visit you do. I can tell you that you can be busy really fast that way

Thanks for your post but what do you mean by 3 options - not sure i get you here ...can you explain a deep more?

4webmaster · 29th Dec 2012, 12:24 PM

Originally Posted by Mikael-C

Thanks for your post but what do you mean by 3 options - not sure i get you here ...can you explain a deep more?

Meaning that from my experience there when visit business owners they will take action with these 3 options:

1- don't contact me because their business is not wealthy enough to pay my services
2- too wealthy that they think they don't need extra fees to pay
3- contact me and get a mobile website

bonn · 3rd Jan 2013, 05:11 PM

Originally Posted by Mikael-C

I guess we all facing with this challenge: explain why a business owner should have a Mobile Site? and what are the benefits and value to them?

I'm curious to know what are your answers and how you bring the real values for the business owners on the table...

Thanks to share
Mikael

Hi i just started a new thread on this topic -- i made some comments there are a lot of topics about this, i just wanted to share some experience on the subject.

Its about understanding where people are coming from based on their referrer URL and then delivering unique mobile experiences (landing pages) depending on that information.

check it out - might help you out. http://www.warriorforum.com/mobile-m...ml#post7554896

networkempire · 4th Jan 2013, 01:06 AM

Hi
It is obvious that now a days the smartphones users are increasing in a tremendous amount, and so as the amount of mobile internet users. When seen from the convenient point of view, it is easier to access the world wide web through a mobile device at any point of time and at any part of the world. So it is highly recommended for every business person to build their mobile website or what you say mobile friendly and gain huge trust worthy and loyal customers who can easily check out their services, brands or products and place an order through mobile itself which is the best way to shop in recent days.

4th Dec 2012, 05:45 AM	#1
Mikael-C Active Warrior War Room Member Join Date: 2008 Location: Montreal, Gozo, Paris Posts: 62 Thanks: 0 Thanked 12 Times in 7 Posts	Why a business owner should have a Mobile Friendly Site? Share on: I guess we all facing with this challenge: explain why a business owner should have a Mobile Site? and what are the benefits and value to them? I'm curious to know what are your answers and how you bring the real values for the business owners on the table... Thanks to share Mikael

22nd Dec 2012, 12:35 AM	#2
networkempire HyperActive Warrior War Room Member Join Date: 2011 Location: New Zealand Posts: 213 Thanks: 44 Thanked 28 Times in 27 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Smart phone users are increasing day by day and searches for businesses will be through mobiles rather than computers in the near future. So it's like having a traditional website is not enough to get customers
	Grass Fed Ghee from New Zealand: Check NOW

22nd Dec 2012, 07:34 AM	#4
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,472 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: I highly suggest you read this recent Google study -- it should give you all the ammo you need. What Users Want Most from Mobile Sites Today \| Think with Google
	. ➨ Here's How to Make Your First $177 Online This Week Using the Piggyback Method... .

25th Dec 2012, 09:33 PM	#5
4webmaster Advanced Warrior Join Date: 2006 Location: , , . Posts: 735 Thanks: 33 Thanked 144 Times in 119 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Very easy question and here is my answer: I can get as many clients (business owners) as I want as far as I'm not lazy! Yesterday or almost every time I want to have a new client for a mobile site, I do one thing and is so effective that they say wow! but : 1- don't contact me because their business is not wealthy enough to pay my services 2- too wealthy that they think they don't need extra fees to pay 3- contact me and get a mobile website So do you see I have 3 options. But how do I do? Well it's simple and easy. 1- Have a smartphone with a 3G Go shopping like you usually do, if you go to your haircut, dentist, preferred shop... it ease process. do not come as a seller but as a customer in mind. small shops usually have owner at store. Don't go to Franchise stores or huge stores for 2 reasons: 1- You will hardly have the owner 2- They are big and have their website and marketing designers 2- Ask them: do you have a website I like to check your products to buy or to recommend to my friend. Is it mobile ready because we mostly check on our Smartphone. 3- Pull out your smartphone from your pocket, type in address they gives you and show how it looks in a mobile device, and say, oh no! hard to navigate! Now, open a bookmarked desktop site (do not have the redirect to mobile active) you have build (can be for demo purpose) and have a business card (even a demo business card is great). Show the owner the desktop site full of contents from your Samsung, iPhone or else. And tell that you see it's like your website, can you read it? then take your business card that have a QR code and scan it to redirect to the mobile site then show how easy it is to navigate with a mobile site. The reasons why I say demo site is because don't show my clients sites as it have a redirect to mobile site and the biz owner could not see the difference between a desktop site and mobile optimized. They will look at you with big eyes. Then tell them you do mobile sites..... give your biz card (real one not demo). It works all the time and if you have 3 options it means that you have 1 out of 3 chances to have a customer for every visit you do. I can tell you that you can be busy really fast that way. Also some don't even have a website or many just have a Facebook page (huge real fans) but no website at all, you can also suggest a desktop site for a fee and a free mobile site as package. They always say yes because they have something free from you. I can guarantee it works, don't be shy, go out and do it, get clients come back and say thank you, I'll be glad to help you by posting this here. I really don't get it when people here are having problem to get clients. Market is big enough for everyone. If you don't have a 3G with smartphone you can do same with a laptop, I already post about it within another thread. Another thing very important, all is a timing question, always go when they are not busy (christmas is not great for this) choose the great time and day to visit or shop it increase your chances to sell your mobile site because they have free time to check your demo and talk with you.
	https://stevesuard.com

25th Dec 2012, 09:36 PM	#6
igl0w Elite Guy Registered Member War Room Member Join Date: 2011 Posts: 211 Thanks: 91 Thanked 43 Times in 28 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: alot of CPA forms i get validated are from mobile people
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25th Dec 2012, 09:36 PM	#7
Jay Moreno Mobile+WP = JumpMobi.com War Room Member Join Date: 2009 Location: San Antonio, Tx Posts: 1,271 Thanks: 301 Thanked 449 Times in 309 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Theres some great pointers and resources already been mentioned on this thread. But also think about all the Facebook users who access their accounts via their phones... Check out the stats i know the last time i saw them they where increasing at an incredible rate something like 600 million over half of all users... How many of those shared links, likes, adverts etc link to non mobile optimized content? Just from the Facebook app alone that's a hell of lot of potential mobile traffic thats only going to increase. Referral traffic should go to mobile ready content at the very least - it's just a waste if it doesn't... http://newsroom.fb.com/content/defau...?NewsAreaId=22
	Sorry, I am too busy helping people to think of a cool signature!

26th Dec 2012, 08:55 AM	#8
sucipto Warrior Member Join Date: 2012 Posts: 28 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: it's to ease to run the online business.

26th Dec 2012, 09:31 AM	#9
shockwave HyperActive Warrior War Room Member Join Date: 2011 Location: I'm stuck...in the Matrix. Posts: 445 Thanks: 53 Thanked 266 Times in 111 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Personally, I think it depends more on the industry you're catering too. Locksmiths, Towing Services, Gas Stations, any type of "emergency" related Health Service, and perhaps Restaurants. Outside of that, I think actually "needing" a mobile website is a bunch of hype. Sure, lots of people have smart phones, but how many actually look for a specific type of business with it? ....a quick check of Big G's keyword tool with the criteria set to "mobile devices" will give you a good idea. Here's an example (playing devils advocate): If I owned a barber shop in a major city, and you came in telling me I "needed" a mobile website, I would probably ask you how many people are searching for me on a mobile device vs. desktop? Otherwise, you are just selling me just another form of advertising exposure. Granted, I seriously doubt a normal small business owner will even think to ask that question, but it could serve as a means to justify or destroy your selling position. At the very least, I would be prepared to answer that question if I were you. One additional point is that if you do a search for something on a smart phone what comes up at the top of the page? Adwords. So, now you have sell a mobile website AND adwords for this to be legitimately effective.

26th Dec 2012, 05:48 PM	#11
abbersuk Active Warrior Join Date: 2012 Location: Bolton, UK Posts: 36 Thanks: 12 Thanked 14 Times in 13 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: to your point Jay, I have looked in to Engage, do you use it? Is it difficult to be approved?
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26th Dec 2012, 08:39 PM	#15
abbersuk Active Warrior Join Date: 2012 Location: Bolton, UK Posts: 36 Thanks: 12 Thanked 14 Times in 13 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Thanks Jay + Jason. I think it's a great scheme, I'm still working on my website thought, which is a necessity for signing up. It makes you look like a pro and customers will always be open to getting something for free, even if they have to spend a little to get it, I think.
	Get top hosting from Host Duplex - Reseller hosting from $18 p/m

26th Dec 2012, 09:39 PM	#16
Jay Moreno Mobile+WP = JumpMobi.com War Room Member Join Date: 2009 Location: San Antonio, Tx Posts: 1,271 Thanks: 301 Thanked 449 Times in 309 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Just FYI - with ios6 you can use smart banner apps to push people to open your Facebook Fan Page direct from their phone in the actual Facebook App - FB is also integrated into ios6 to be lot more seamless now too ie with the sharing feature. Remember all other ways you link to Facebook will not open the App - but instead opens actual Facebook web page in your mobile browser... so if people want to like or share a page via the website it wont open the Facebook App on the iPhone, need to double check on the droid but i don't think it does, or at least it didn't used too - and i guarantee 9/10 the user will NOT be logged in since they if they do use Facebook they will be using the App... In addition to that that for some very bizarre reason the mobile login page for Facebook is actually far from being mobile friendly. The submit button is like miles away from where you enter in your credentials... go figure! Image below shows iOS6 on the ihpone Smart Banner App using the Facebook App - clicking open opens your Facebook Fan Page in the actual Facebook App if installed... if FB app is not installed it will prompt user to install it. Hope that helps clarify what i was talking about....
	Sorry, I am too busy helping people to think of a cool signature!

28th Dec 2012, 10:58 AM	#17
MobiDev HyperActive Warrior War Room Member Join Date: 2012 Location: San Francisco, CA, 94108 Posts: 206 Thanks: 12 Thanked 23 Times in 21 Posts Blog Entries: 163	Re: Why a business owner should have a Mobile Friendly Site? Share on: Your current and potential customers are searching for information on the web. At least 46% of smartphone owners browse the Internet on their devices “several times per day.” That is why you need to provide them with an optimized mobile-friendly version of your website. Mobile–optimized sites load more quickly. Video and graphics look good on mobile–optimized sites. Here are some more reasons you should consider http://mashable.com/2011/12/16/mobile-website-tips/

28th Dec 2012, 02:32 PM	#18
wealthyminds SEO Warrior War Room Member Join Date: 2006 Posts: 91 Thanks: 30 Thanked 17 Times in 16 Posts Blog Entries: 1	Re: Why a business owner should have a Mobile Friendly Site? Share on: Great tips there - Time to think mobile.. My biggest challenge right now is how I can operate from India and get customers from the USA to sign up for our mobile marketing services.
	WebNamaste.com

4th Jan 2013, 01:06 AM	#22
networkempire HyperActive Warrior War Room Member Join Date: 2011 Location: New Zealand Posts: 213 Thanks: 44 Thanked 28 Times in 27 Posts	Re: Why a business owner should have a Mobile Friendly Site? Share on: Hi It is obvious that now a days the smartphones users are increasing in a tremendous amount, and so as the amount of mobile internet users. When seen from the convenient point of view, it is easier to access the world wide web through a mobile device at any point of time and at any part of the world. So it is highly recommended for every business person to build their mobile website or what you say mobile friendly and gain huge trust worthy and loyal customers who can easily check out their services, brands or products and place an order through mobile itself which is the best way to shop in recent days.
	Grass Fed Ghee from New Zealand: Check NOW