whats a 'good' sms list size

scamsel · 5th Dec 2012, 07:17 PM

i'm building my own sms list on the side (only a couple so far) so that i can demonstrate the effectiveness of it to potential customers, i was wondering how many peeps i should get on there before i know i could prove some results if i sent out a text for a potential restaurant or other business.

what would you say is usually the 'critical mass' of a list before one could see results? 100 people?

~also, what could one reasonably expect the response rate to be (assuming a decent offer), like 2-5%? was curious what people have seen in their experience...

finally , i was wondering how people track redemptions? (like if the customer just shows the text on their phone, does the restaurant need to keep a manual tally?)

i know some providers offer redemption codes/couponing/scanable options , but assuming you weren't using that type of a platform...is there a better way to do it?

thanks!

Kevin Z · 5th Dec 2012, 11:48 PM

Originally Posted by scamsel

i'm building my own sms list on the side (only a couple so far) so that i can demonstrate the effectiveness of it to potential customers, i was wondering how many peeps i should get on there before i know i could prove some results if i sent out a text for a potential restaurant or other business.

what would you say is usually the 'critical mass' of a list before one could see results? 100 people?

~also, what could one reasonably expect the response rate to be (assuming a decent offer), like 2-5%? was curious what people have seen in their experience...

finally , i was wondering how people track redemptions? (like if the customer just shows the text on their phone, does the restaurant need to keep a manual tally?)

i know some providers offer redemption codes/couponing/scanable options , but assuming you weren't using that type of a platform...is there a better way to do it?

thanks!

Building an effective SMS list is an on-going process. It takes time and your clients need to understand that. In fact that is why they will pay you good money as you will provide the strategy to help grow that list.

You would be quite surprised how quickly you can build an SMS list with a properly thought out mobile marketing campaign.

scamsel · 6th Dec 2012, 08:25 AM

thanks kevin, yeah, i understand that it takes time. i was just wondering peoples experience on about what size ones list should be before sending out an offer, and then rough stats on the response rates...

MoBuzz · 7th Dec 2012, 01:27 AM

I think you were asking about building your own list correct? If so I would say a minimum of 500 subscribers with 1000-1500 being ideal. Your response rates are going to vary depending on what type of business the deal is for. For example the response rate for pizza will always be higher than for say a Carpet Cleaner. Always push for the strongest possible offer and do not settle for less. With a strong offer in the restaurant niche you should expect 6-12% average response.

scamsel · 7th Dec 2012, 08:46 AM

thank you mobuzz, exactly what i was looking for, yeh i referring to my own list at the moment, got a few people, but gonna hit it hard this weekend.

been waiting for your mobile domination! just sent you a pm, ha.

WillR · 10th Dec 2012, 05:21 AM

There's no real minimum. Some businesses will have much smaller client bases than others, just because of the type of business they are. The best size email list is the one that has ALL of your customers on it. Obviously it's rare that you will have everyone on your list so you should always be trying to get your list bigger.

5th Dec 2012, 07:17 PM	#1
scamsel Active Warrior Join Date: 2009 Posts: 40 Thanks: 1 Thanked 7 Times in 5 Posts	whats a 'good' sms list size Share on: i'm building my own sms list on the side (only a couple so far) so that i can demonstrate the effectiveness of it to potential customers, i was wondering how many peeps i should get on there before i know i could prove some results if i sent out a text for a potential restaurant or other business. what would you say is usually the 'critical mass' of a list before one could see results? 100 people? ~also, what could one reasonably expect the response rate to be (assuming a decent offer), like 2-5%? was curious what people have seen in their experience... finally , i was wondering how people track redemptions? (like if the customer just shows the text on their phone, does the restaurant need to keep a manual tally?) i know some providers offer redemption codes/couponing/scanable options , but assuming you weren't using that type of a platform...is there a better way to do it? thanks!

6th Dec 2012, 08:25 AM	#3
scamsel Active Warrior Join Date: 2009 Posts: 40 Thanks: 1 Thanked 7 Times in 5 Posts	Re: whats a 'good' sms list size Share on: thanks kevin, yeah, i understand that it takes time. i was just wondering peoples experience on about what size ones list should be before sending out an offer, and then rough stats on the response rates...

7th Dec 2012, 01:27 AM	#4
MoBuzz Local Marketing Solutions War Room Member Join Date: 2012 Location: Napa, California Posts: 220 Thanks: 93 Thanked 162 Times in 46 Posts	Re: whats a 'good' sms list size Share on: I think you were asking about building your own list correct? If so I would say a minimum of 500 subscribers with 1000-1500 being ideal. Your response rates are going to vary depending on what type of business the deal is for. For example the response rate for pizza will always be higher than for say a Carpet Cleaner. Always push for the strongest possible offer and do not settle for less. With a strong offer in the restaurant niche you should expect 6-12% average response.
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7th Dec 2012, 08:46 AM	#5
scamsel Active Warrior Join Date: 2009 Posts: 40 Thanks: 1 Thanked 7 Times in 5 Posts	Re: whats a 'good' sms list size Share on: thank you mobuzz, exactly what i was looking for, yeh i referring to my own list at the moment, got a few people, but gonna hit it hard this weekend. been waiting for your mobile domination! just sent you a pm, ha.

10th Dec 2012, 05:21 AM	#6
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: whats a 'good' sms list size Share on: There's no real minimum. Some businesses will have much smaller client bases than others, just because of the type of business they are. The best size email list is the one that has ALL of your customers on it. Obviously it's rare that you will have everyone on your list so you should always be trying to get your list bigger.
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