Yesterday I had lunch with an old friend who started a 'mobile marketing' company with two other guys a little over a year ago and was amazed that they have swanky London offices, a blue-chip client list and a turnover that is already heading towards £2.5 million ($4m).
Chatting about what he does made it clear that his company has only just scratched the surface.
The thing was - and what lead to my question here - is that what he calls 'mobile marketing' isn't really what I understand by the term. It is more like what I would call rich media advertising. Interactive ads.
It really isn't something that I could see would be either possible or practical for our kind of Internet marketers to create or use.
So what does the term 'mobile marketing' mean to you?