What does 'Mobile Marketing' mean to you?

Martin Avis · 7th Dec 2012, 04:55 AM

Over the last year or two the term 'mobile marketing' has been bandied about a lot. It is a part on online marketing that I have so far largely ignored, but it does seem to be hailed as the 'next big thing'.

Yesterday I had lunch with an old friend who started a 'mobile marketing' company with two other guys a little over a year ago and was amazed that they have swanky London offices, a blue-chip client list and a turnover that is already heading towards £2.5 million ($4m).

Chatting about what he does made it clear that his company has only just scratched the surface.

The thing was - and what lead to my question here - is that what he calls 'mobile marketing' isn't really what I understand by the term. It is more like what I would call rich media advertising. Interactive ads.

It really isn't something that I could see would be either possible or practical for our kind of Internet marketers to create or use.

So what does the term 'mobile marketing' mean to you?

WFAlex · 7th Dec 2012, 05:58 AM

Originally Posted by Martin.Avis

But what is it that you are calling mobile marketing?

When I hear that term, I'd instantly think of affiliate arbitrage campaigns on mobile networks - i.e. showing banners to users on their smartphones.

But when you think about it, it could actually mean more than that...from sms broadcasting...to selling mobile sites to offline businesses. It's really a broad term.

TrumpiaTim · 7th Dec 2012, 04:01 PM

Mobile marketing for me personally is anything marketed and communicated through a mobile device. This may include sms text messages, apps, mobile websites, etc.

IMDealBox · 7th Dec 2012, 04:23 PM

Mobile Marketing - Marketing trough mobile devices - sms, mobile ads!

Some confuse it (or not) with trying to sell mobile services to interested parties!

ocaswiz · 19th Dec 2012, 08:17 PM

Is sending spam sms considered mobile marketing? I hate getting spam sms everyday. I never subscribe to any mobile list.

Randall Magwood · 19th Dec 2012, 08:34 PM

To me it means being able to market your products and services all from a cell phone.

Mark Andrews · 19th Dec 2012, 09:38 PM

This shouldn't be in the Main Internet Marketing forum, it should be in here...

Mobile Marketing

MobiDev · 21st Dec 2012, 09:46 AM

What makes mobile marketing unique is the engagement factor. Your target audience can be reached by SMS/MMS marketing, mobile websites or native apps. With the growing number of mobile devices people tend to browse using smartphones and tablets. Mobile marketing is a great way to access customers on the go and increase the interaction. More about mobile marketing here What is Mobile Marketing?

WillR · 22nd Dec 2012, 07:33 AM

Mobile Marketing is not just one specific thing for me.

It involves the use of mobile technology to get businesses more leads and more customers.

This can be done through mobile websites, sms, mobile coupons, mobile ads, the list goes on and on.

DanielMob · 23rd Dec 2012, 08:47 AM

What WFAlex said is precisely what I think of the term Mobile mktg.

eternalsongbird · 23rd Dec 2012, 10:24 AM

A kind of marketing where mobile device is used.

Michael Ten · 29th Dec 2012, 12:24 PM

To me it means marketing to individuals who are using smart cell phones.

JohnE · 30th Dec 2012, 07:25 PM

Originally Posted by Michael Ten

To me it means marketing to individuals who are using smart cell phones.

I agree. When I think of mobile marketing, I think of any action directed at smartphone or tablet users that has the potential to generate a lead or a sale.

sucipto · 31st Dec 2012, 07:54 AM

in my sight spam sms is apart of mobile marketing,, and yes mobile marketing is spreading sms to promote offline business via mobile. if I were wrong please correct!!

CoachManny · 31st Dec 2012, 10:37 AM

This thread has me thinking to myself "what is mobile marketing to me?" I had to analyze the term "mobile marketing".

Basically in my mind it's another aspect of marketing. Mobile Marketing is marketing efforts easier on mobile phones or using your mobile phones to connect and get your business in front of other thru their mobile phones.

Google for example is trying to step up their mobile marketing efforts as their mobile advertising (mobile marketing) has been very weak.

Manny

networkempire · 2nd Jan 2013, 01:55 AM

With the rapid growth of mobile users, Mobile marketing has become the most wanted tool for almost every businessmen. Marketing of products or services through a mobile device is called as mobile marketing and this is the most simple way to define this broad term. It is an obvious fact that if you do not want to loose some trust worthy customers, then do go for mobile marketing.

7th Dec 2012, 04:55 AM	#1
Martin Avis The dot is silent War Room Member Join Date: 2003 Location: Sunny Sidcup, United Kingdom. Posts: 946 Thanks: 188 Thanked 1,022 Times in 328 Posts	What does 'Mobile Marketing' mean to you? Share on: Over the last year or two the term 'mobile marketing' has been bandied about a lot. It is a part on online marketing that I have so far largely ignored, but it does seem to be hailed as the 'next big thing'. Yesterday I had lunch with an old friend who started a 'mobile marketing' company with two other guys a little over a year ago and was amazed that they have swanky London offices, a blue-chip client list and a turnover that is already heading towards £2.5 million ($4m). Chatting about what he does made it clear that his company has only just scratched the surface. The thing was - and what lead to my question here - is that what he calls 'mobile marketing' isn't really what I understand by the term. It is more like what I would call rich media advertising. Interactive ads. It really isn't something that I could see would be either possible or practical for our kind of Internet marketers to create or use. So what does the term 'mobile marketing' mean to you?
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7th Dec 2012, 04:01 PM	#3
TrumpiaTim www.trumpia.com War Room Member Join Date: 2011 Posts: 824 Thanks: 2 Thanked 65 Times in 58 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: Mobile marketing for me personally is anything marketed and communicated through a mobile device. This may include sms text messages, apps, mobile websites, etc.
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7th Dec 2012, 04:23 PM	#4
IMDealBox Deal Maker War Room Member Join Date: 2011 Posts: 221 Thanks: 36 Thanked 122 Times in 84 Posts Blog Entries: 1	Re: What does 'Mobile Marketing' mean to you? Share on: Mobile Marketing - Marketing trough mobile devices - sms, mobile ads! Some confuse it (or not) with trying to sell mobile services to interested parties!
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19th Dec 2012, 08:17 PM	#5
ocaswiz HyperActive Warrior War Room Member Join Date: 2012 Posts: 102 Thanks: 92 Thanked 26 Times in 20 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: Is sending spam sms considered mobile marketing? I hate getting spam sms everyday. I never subscribe to any mobile list.
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19th Dec 2012, 08:34 PM	#6
Randall Magwood VIP Warrior War Room Member Join Date: 2011 Location: Online Really Posts: 12,764 Thanks: 1,685 Thanked 2,625 Times in 2,205 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: To me it means being able to market your products and services all from a cell phone.
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19th Dec 2012, 09:38 PM	#7
Mark Andrews Banned War Room Member Join Date: 2011 Posts: 2,776 Thanks: 2,802 Thanked 2,533 Times in 1,262 Posts Blog Entries: 2	Re: What does 'Mobile Marketing' mean to you? Share on: This shouldn't be in the Main Internet Marketing forum, it should be in here... Mobile Marketing

21st Dec 2012, 09:46 AM	#8
MobiDev HyperActive Warrior War Room Member Join Date: 2012 Location: San Francisco, CA, 94108 Posts: 206 Thanks: 12 Thanked 23 Times in 21 Posts Blog Entries: 163	Re: What does 'Mobile Marketing' mean to you? Share on: What makes mobile marketing unique is the engagement factor. Your target audience can be reached by SMS/MMS marketing, mobile websites or native apps. With the growing number of mobile devices people tend to browse using smartphones and tablets. Mobile marketing is a great way to access customers on the go and increase the interaction. More about mobile marketing here What is Mobile Marketing?

22nd Dec 2012, 07:33 AM	#9
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: Mobile Marketing is not just one specific thing for me. It involves the use of mobile technology to get businesses more leads and more customers. This can be done through mobile websites, sms, mobile coupons, mobile ads, the list goes on and on.
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23rd Dec 2012, 08:47 AM	#10
DanielMob Active Warrior Registered Member War Room Member Join Date: 2012 Location: Israel Posts: 88 Thanks: 4 Thanked 3 Times in 3 Posts Blog Entries: 1	Re: What does 'Mobile Marketing' mean to you? Share on: What WFAlex said is precisely what I think of the term Mobile mktg.

23rd Dec 2012, 10:24 AM	#11
eternalsongbird HyperActive Warrior Join Date: 2012 Posts: 350 Thanks: 0 Thanked 13 Times in 13 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: A kind of marketing where mobile device is used.

29th Dec 2012, 12:24 PM	#12
Michael Ten Social Entrepreneur Join Date: 2010 Location: West Coast, USA Posts: 3,123 Thanks: 98 Thanked 376 Times in 325 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: To me it means marketing to individuals who are using smart cell phones.
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31st Dec 2012, 07:54 AM	#14
sucipto Warrior Member Join Date: 2012 Posts: 28 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: in my sight spam sms is apart of mobile marketing,, and yes mobile marketing is spreading sms to promote offline business via mobile. if I were wrong please correct!!

31st Dec 2012, 10:37 AM	#15
CoachManny HyperActive Warrior War Room Member Join Date: 2009 Location: St. Louis, MO Posts: 284 Thanks: 60 Thanked 39 Times in 35 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: This thread has me thinking to myself "what is mobile marketing to me?" I had to analyze the term "mobile marketing". Basically in my mind it's another aspect of marketing. Mobile Marketing is marketing efforts easier on mobile phones or using your mobile phones to connect and get your business in front of other thru their mobile phones. Google for example is trying to step up their mobile marketing efforts as their mobile advertising (mobile marketing) has been very weak. Manny
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2nd Jan 2013, 01:55 AM	#16
networkempire HyperActive Warrior War Room Member Join Date: 2011 Location: New Zealand Posts: 213 Thanks: 44 Thanked 28 Times in 27 Posts	Re: What does 'Mobile Marketing' mean to you? Share on: With the rapid growth of mobile users, Mobile marketing has become the most wanted tool for almost every businessmen. Marketing of products or services through a mobile device is called as mobile marketing and this is the most simple way to define this broad term. It is an obvious fact that if you do not want to loose some trust worthy customers, then do go for mobile marketing.
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