2013 mobile facts for my fellow Warriors...

20 replies
Happy New Year, Warriors! Here are a few mobile facts that I received via email this morning. I thought I'd pass them along and share to help any mobile Warriors with your marketing efforts....


  • According to Nielsen, 30 million consumers watch television content via their mobile phones. Makes me wonder why I invested so much in my big-screen HD television at home.
  • Gartner says that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Which is a reminder for all those web designers to brush up on their mobile skills if they want to stay in business.
  • Exact Target reports that 16% of smartphone users report that they have made a purchase as a result of a marketing message they received on their phone. 55% purchased as a result of an email they received on their mobile device. Turns out email isn't dead after all.
  • Nielsen also said that in Q3 2011, teens increased their mobile data consumption by 256% over the prior year. I hope their parents had them on unlimited data plans.
  • Inneractive found that there is a direct correlation between the size of a mobile device's screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5" screen, compared to a 6.61% CTR on the iPad's 9.7" screen.
#2013 #facts #fellow #mobile #warriors
  • Profile picture of the author TonyBabb
    Great post.

    I think web designers should really take note of these stats.
    As well as people looking to do mobile advertising.
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  • Profile picture of the author Rachel911
    Originally Posted by Brains Gone Wild View Post

    • Inneractive found that there is a direct correlation between the size of a mobile device's screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5" screen, compared to a 6.61% CTR on the iPad's 9.7" screen.
    Thx for sharing. Where did you get this kind of infos? I want to cite the infos in my Essey. LoL, About the higher CTR on the iPad, I think is the iPad user is richer and they use iPad instead of PC to finish the buying behavior. But iphone users just use them to play. Thanks a lot.
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  • Profile picture of the author MarkLee743
    Great info thanks for sharing this.
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    Wish You Happy New Year 2018 in Advance

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  • Profile picture of the author darune123
    Thanks for the info and links. I was just going to go look for this type of stuff.

    Much appreciate the post.
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  • Profile picture of the author winz
    Nice Info
    I appreciate it
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  • Profile picture of the author nisiwi
    Here's another cool stat:

    According to Forbes, over the past quarter, of the mobile devices sold, 64.1% are powered by Google's Androidâ„¢ and only 18.8% are operated by Apple's iOS, see original article here.

    That's a quite a shift in market focus towards Android although some may think its just a seasonal blip which is hard to believe as this is based on stats from Gartners Q2 2012 mobile sales unit report, the trend (whichever data you use) is definitely towards Android (not surprising).

    Just finished this free iPhone App Marketing guide with access to over 100 app source code (open source) approved by the AppStore which you can download here and I'm doubling down on the Android course because the tide is turning!
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  • Profile picture of the author brewmeister
    Great facts and I don't think email will be going out of style any time soon maybe just how people check it. If anyone wants to talk sms marketing PM me and I'll add you on skype
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  • Profile picture of the author Changing Man
    Two New Smartphones in our house over Christmas. This is where the next generation are going for their information. Mobile Apps are huge but it is still just the beginning.
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  • Profile picture of the author webstarcom
    as i mentioned in other post we are in the beginning. this post verifies once again the new reality is coming. thanks for the info and...

    ps. I also bought a new smartphone for Christmas replacing my old 5 year old cell phone.
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  • Profile picture of the author 4webmaster
    Here is latest stats abour mcommerce:
    Do People Actually Shop on Phones? The Answer Is Decidedly Yes - NYTimes.com

    I've been looking, buying almost all WSO about mobile since a year or more and none offers mcommerce.

    I think for 2013 it's time to wake-up you Warrior. Go mCommerce, can't wait to see a WSO about mobile commerce or might be same as 2012 with offline businesses (restaurants...) mobile sites marketing, builder, templates, themes, sms, cpa...
    I've got huge .zip files with dust on my hard drive of it.
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    • Profile picture of the author leeannprice
      Great stats, thanks for sharing. I also love the Google Mobile Playbook for stats - The Mobile Playbook

      Gives us great ammunition for that social proof to educate (and sell) mobile to local bizzes.

      Lee Ann
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    • Profile picture of the author Adrian John
      Thanks for the mcommerce stats
      Now i can use these to target eCommerce sites do make them mobile friendly.I think this is a huge market and high profitable also.


      Originally Posted by 4webmaster View Post

      Here is latest stats abour mcommerce:
      Do People Actually Shop on Phones? The Answer Is Decidedly Yes - NYTimes.com

      I've been looking, buying almost all WSO about mobile since a year or more and none offers mcommerce.

      I think for 2013 it's time to wake-up you Warrior. Go mCommerce, can't wait to see a WSO about mobile commerce or might be same as 2012 with offline businesses (restaurants...) mobile sites marketing, builder, templates, themes, sms, cpa...
      I've got huge .zip files with dust on my hard drive of it.
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  • Profile picture of the author DownlineMarketer
    Thank you for the great stats and the lively conversation on this topic everyone. I so enjoy this forum.
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  • Profile picture of the author garfield29
    Thanks for sharing this informations. I sure could use some notes like this one.

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  • Profile picture of the author infoway
    Originally Posted by Brains Gone Wild View Post

    Happy New Year, Warriors! Here are a few mobile facts that I received via email this morning. I thought I'd pass them along and share to help any mobile Warriors with your marketing efforts....


    • According to Nielsen, 30 million consumers watch television content via their mobile phones. Makes me wonder why I invested so much in my big-screen HD television at home.
    • Gartner says that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Which is a reminder for all those web designers to brush up on their mobile skills if they want to stay in business.
    • Exact Target reports that 16% of smartphone users report that they have made a purchase as a result of a marketing message they received on their phone. 55% purchased as a result of an email they received on their mobile device. Turns out email isn't dead after all.
    • Nielsen also said that in Q3 2011, teens increased their mobile data consumption by 256% over the prior year. I hope their parents had them on unlimited data plans.
    • Inneractive found that there is a direct correlation between the size of a mobile device's screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5" screen, compared to a 6.61% CTR on the iPad's 9.7" screen.
    If there is one industry that is continuously growing and developing at a huge speed, it's none other than the mobile industry. For instance, Apple sold its first iPhone around June, 2007 and in 2012, the number of iPhone sold globally stands at around 250 million (data contributed by Strategy Analytics) . While the astounding growth pace of the mobile industry seems exciting, it also poses multiple challenges in the market.

    To keep pace with the rising demand, businesses and service providers in the industry will need to focus on the approach of improving the network speed, reliability, and intelligence. Moreover, in evidence of the iPhone statistics, it can be clearly said that the connected devices is all set to continue as a growing trend throughout 2013, as well. According to Ericsson, over 50 million devices will enjoy a connection with the web by 2020.
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  • Profile picture of the author jae london
    Thanks for sharing - a definite eye opener for potential clients!
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  • Profile picture of the author bagl8713
    Interesting stats! Def makes sense! More designers should be paying attention to these!
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