ISP Targeting

by Piren 1 replies
I would like to know the reasons to target by ISP in mobile traffic.

I noticed that several advertisers target Verizon, AT&T, T-mobile, but I don't really understand why. Maybe providers' audience is similar to advertisers' or they sell their services just with smartphones.

Hope you'll help me to understand this targeting, because I didn't find valuable info in google.

Kindly,
Irene
#mobile marketing #isp #mobile #targeting
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  • Profile picture of the author squark192
    We're just moving to paying out on a carrier-based model and it comes down to one thing... conversions.

    Different networks can have vastly different demographics. There's a difference between prepaid networks and regular networks, for example. And some networks tend to have newer phones and devices that reveal their demographics. Plus, there are a bunch of conversion factors that I don't even know what or why they are.

    But I can definitively say that our top network converts at twice the rate as our lowest network. This is a performance game, and typically, if you're seeing different payouts from the same source, it's driven by a performance difference.
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