Google + local listing = no need for mobile site?

10 replies
Was reading through a mobile marketing report and read this:

"When a consumer lands on a local small biz website from a mobile device, they are 90%+ looking for one thing: contact info."

That seems like common sense. But it begs the question if the biz has a Google + local listing that gives contact info on the SERP, why would they go to the website to begin with? So they can "click to call" instead of dialing manually?
#google #listing #local #mobile #site
  • Profile picture of the author JacobS
    You could just as easily say:

    "When a consumer lands on a local small biz website from a desktop computer, they are 90%+ looking for one thing: contact info."

    So why do you need a website when you can just look them up in the phone book?
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  • Profile picture of the author Steve Solem
    Originally Posted by PaulintheSticks View Post

    "When a consumer lands on a local small biz website from a mobile device, they are 90%+ looking for one thing: contact info."
    That sounds like a bit of a stretch to me, unless this was a study that was done and there are hard number to back it up.

    Among mobile users, I'd guess that probably just as many people might be new in an area and want to find out a restaurants menu, maybe see some photos etc....as there would be people who already made their mind up and just need to call to make a reservation or get directions.

    In any event, I'd go out and talk to some restaurant owners and see what THEY think before letting a report of any kind talk you out of approaching them.

    Cheers,

    Steve
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  • Profile picture of the author Kona77
    Gee Paul, interesting that you ask this question since I asked pretty much asked the same one about 3 threads below. Odd timing.
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    • Profile picture of the author PaulintheSticks
      Originally Posted by Kona77 View Post

      Gee Paul, interesting that you ask this question since I asked pretty much asked the same one about 3 threads below. Odd timing.
      Yea that is odd. The title of your post was vague so I didn't realize you asked this question and I noticed no one responded to your post. If you title your posts more specific in the future, you'll probably get a better response.

      But if I was a local business owner, I would say the exact same thing your prospect said. But for $200 or $300, I still think a mobile site has plenty of value. As Steve pointed out, what if they want to see your menu, etc.? And what about when mobile becomes dominant? Everyone will want and need a mobile friendly site.
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  • Profile picture of the author Jay Moreno
    Originally Posted by PaulintheSticks View Post

    Was reading through a mobile marketing report and read this:

    "When a consumer lands on a local small biz website from a mobile device, they are 90%+ looking for one thing: contact info."

    That seems like common sense. But it begs the question if the biz has a Google + local listing that gives contact info on the SERP, why would they go to the website to begin with? So they can "click to call" instead of dialing manually?
    Not all businesses have google listings that show up at the top of the SERPS, additionally they maybe using alternative marketing, such as Facebook, QR codes, print magazines, flyers, to attract more customers - whilst its great to be at the top of SERPS for your specific key terms you cant rely just on Google alone to generate your mobile traffic.

    Additionally you have much more control over how your mobile site looks and how you can use that to your advantage to influence your potential new customers - compared to that of your Google listing.

    Additionally some people are not looking just for the click to call some would still rather find out more about a location by getting the cliff notes on a mobile device than calling them. If i have several choices to pick from am not going to call each and everyone to make my decision. I will look at the information on their mobile site and then call the one i am most interested in.

    My advice would be make sure your Google listing is in place as well as have your mobile site... it doesn't harm and it just adds to the amount of exposure you can possible receive...
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  • Profile picture of the author WillR
    How do I read your restaurant menu from your Google listing?

    How do I find out if you offer the exact services I am after from your Google listing?

    How do find out if you have various locations from your Google listing?

    Relying on a Google listing instead of a mobile website is kind of like us relying on Google search results to provide all the information to people and not having an actual website.

    There is a lot more information people are going to want.

    Even more important is the fact that if you are relying solely on Google to bring you visitors to your website, then your marketing plan is not a very good one. Every person who sees your website address on a printed menu, flyers, shop window, do you think all of those people will be coming through Google first? No, they will type the address right into their phone and land on a website that is poorly optimized for their mobile device.

    I would definitely like to see who conducted that research...
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  • Profile picture of the author PaulintheSticks
    Will, I seriously doubt there was any research behind that statement. I'm sure it was an opinion. But here it is...
    http://www.warriorforum.com/warrior-...-required.html
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  • Profile picture of the author Daniel LaRusso
    Here's what I think the Google + Local listing with the phone number vs a mobile site boils down to, and this is how I'd explain it to a business owner who asked me this question.

    I think it's about being "good enough" or being "outstanding". Yeah, you'll get a button to tap to call with Google +, which is "good enough", but like Will said, you get no content from that. You don't know if it's a local owner with a local connection, what the house specialties are, if there are any coupons right now, or what the business' story is. You can easily showcase what a mobile user really wants to see with a simple mobile website, going so much further than just having a phone number on the Google page.

    It's a start, having the Google + listing page claimed and optimized, but it's just not good enough to be competitive when your goal is to get customers in the door buying.

    Just tonight we went to a local pizza place we've passed hundreds of times in our car because of what I read from their website, which I saw from a Google search. I could see the number from Google, but I couldn't see that they had some awesome New York style pizza, which is just something you don't get where I live. And I found out who the owner is, and what his story was. It was fun to know this, and to visit a new place.
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    - Benjamin Franklin

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