I'm confused about showing video on mobile...

TimothyW · 14th Feb 2013, 03:12 AM

Video is HOT!
Mobile is HOT!

But, it appears, you better not MIX the two!

As far as I can see, it's a somewhat-mystery of how to format the video AND it seems, it's not best practice to try to get people to watch a video because it eats up a lot of their mobile PLAN (ie: the bandwidth used can be COSTLY for the viewer -- so potential BACKLASH).

So, even though these two elements are very HOT, MIXING them is a problem?

Please advise!

Thanks!

-- TW

Nail Yener · 14th Feb 2013, 04:00 AM

Timothy, if it is possible, I would prefer hosting (+embedding) my videos for mobile websites on sites like YouTube or Vimeo and forget worrying about how my video will display on mobile devices, because those sites are already spending millions of dollars for solving this issue.

Until mobile web and mobile browsers are a bit more standardized and more devices support same video formats, this would be my preference.

Valdor Kiebach · 14th Feb 2013, 09:03 AM

I would use videos in mp4 format, HTML5 can play these in most modern browsers using the video tag.

To prevent the viewers mobile data being used up you just need to change your marketing videos for the mobile market. This means less moving images and shorter videos.

You dont want to spend 30min telling the viewer your life story or other useless shite. Mobile targeted videos need to be quick and to the point getting the message across in a few seconds.

Youtube shows adverts before some videos with a little message in the corner saying 'skip this ad in 5 seconds' and the countdown begins.

Its amazing how many ads fail to even start their message within these first 5 seconds. Infact many ads spend these first seconds just fading in with some gay music, for them the opportunity has passed because if I am not engaged in 5 seconds its goodnight Vienna.

wiifm · 14th Feb 2013, 06:42 PM

Of course the natural path for this to go, is tell them how to get unlimited everything for $49 a month and watch all the videos they want to!

globalpro · 15th Feb 2013, 07:31 AM

I agree with Nail. Use YouTube and you won't have any issues.

The nice thing about YT is you can use same video for mobile and desktop, plus optimize the video for traffic generation. Google gives you added love for this.

John

14th Feb 2013, 03:12 AM	#1
TimothyW VIP Warrior War Room Member Join Date: 2007 Location: Maui, Hawaii, USA Posts: 2,845 Thanks: 1,471 Thanked 497 Times in 352 Posts	I'm confused about showing video on mobile... Share on: Video is HOT! Mobile is HOT! But, it appears, you better not MIX the two! As far as I can see, it's a somewhat-mystery of how to format the video AND it seems, it's not best practice to try to get people to watch a video because it eats up a lot of their mobile PLAN (ie: the bandwidth used can be COSTLY for the viewer -- so potential BACKLASH). So, even though these two elements are very HOT, MIXING them is a problem? Please advise! Thanks! -- TW
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14th Feb 2013, 04:00 AM	#2
Nail Yener You reap what you sow. War Room Member Join Date: 2008 Location: Sometimes you don't. Posts: 1,078 Thanks: 196 Thanked 411 Times in 243 Posts	Re: I'm confused about showing video on mobile... Share on: Timothy, if it is possible, I would prefer hosting (+embedding) my videos for mobile websites on sites like YouTube or Vimeo and forget worrying about how my video will display on mobile devices, because those sites are already spending millions of dollars for solving this issue. Until mobile web and mobile browsers are a bit more standardized and more devices support same video formats, this would be my preference.

14th Feb 2013, 09:03 AM	#3
Valdor Kiebach Howdy War Room Member Join Date: 2008 Location: England Posts: 679 Thanks: 101 Thanked 150 Times in 124 Posts	Re: I'm confused about showing video on mobile... Share on: I would use videos in mp4 format, HTML5 can play these in most modern browsers using the video tag. To prevent the viewers mobile data being used up you just need to change your marketing videos for the mobile market. This means less moving images and shorter videos. You dont want to spend 30min telling the viewer your life story or other useless shite. Mobile targeted videos need to be quick and to the point getting the message across in a few seconds. Youtube shows adverts before some videos with a little message in the corner saying 'skip this ad in 5 seconds' and the countdown begins. Its amazing how many ads fail to even start their message within these first 5 seconds. Infact many ads spend these first seconds just fading in with some gay music, for them the opportunity has passed because if I am not engaged in 5 seconds its goodnight Vienna.

14th Feb 2013, 06:42 PM	#4
wiifm HyperActive Warrior War Room Member Join Date: 2002 Location: Oregon , USA. Posts: 181 Thanks: 25 Thanked 56 Times in 48 Posts	Re: I'm confused about showing video on mobile... Share on: Of course the natural path for this to go, is tell them how to get unlimited everything for $49 a month and watch all the videos they want to!
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15th Feb 2013, 07:31 AM	#5
globalpro John Burnette War Room Member Join Date: 2007 Location: S.E. USA Posts: 1,170 Thanks: 984 Thanked 270 Times in 223 Posts	Re: I'm confused about showing video on mobile... Share on: I agree with Nail. Use YouTube and you won't have any issues. The nice thing about YT is you can use same video for mobile and desktop, plus optimize the video for traffic generation. Google gives you added love for this. John