Cold Call no success - Over saturated

25 replies
I rarely do cold calls because I work for worldwide with emailing and not locally. But today I was in a location since I'm travelling a bit, I grab a classified ad paper and check all businesses that have no websites or mobile site. I made my quick list. There was like over 30 in total.
So I grab my phone and call them 1 by 1 from my hotel room.

What surprise me is that about 25 of these business owners have weird responses here are some I've got over the phone:

2 business owners:

- Sorry we have someone doing our website
- A mobile website? No we don't need it (I dont have time to explain that he hang up the phone)

But what make me think it is saturated to death it is these answers:
15+ business owners:

-We've already been contacted for a website or mobile website
-Last week we've been approched by your competitor but his not the first one and we are not interested.
-No thank you, you are kind to call us about that issue but there are already 3 companies that contacted us or called.
- Uhh, mobile what? (I try to explain)... ok, sorry but we really don't need a mobile site our customers do not search us on mobile... and I think someone called me about that months ago (hang up)
- Some of your team or competitor did come visit us at the store already but our answer was NO, sorry.


...and many other negative responses because they already been approach by other web or mobile marketers.

So I guess people doing telemarketing over the phone have low positive returns

The other 5 business owners could be potential customers because they ask me to send info to their email adress but still unsure they want a website or mobile site.


Do you think it is over saturated, have you been in same situation when cold calling?
#call #cold #saturated #success
  • Profile picture of the author Mwind076
    It is immensely over saturated, however 30 numbers is hardly an accurate picture of what you would get it you used a targeted list.

    There is a reason most people don't have websites now...they don't want one or see the value. It's not because no one has tried.
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  • Profile picture of the author Volux
    I don't know that it's saturated, but you're going to have to make more than 30 calls to get a good response or two.
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  • Profile picture of the author TJ Rose
    It is saturated but it sounds like no one is able to close them...yet. Eventually, all businesses will have a mobile website, they just don't know the value yet.
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    • Profile picture of the author Mwind076
      Originally Posted by TJ Rose View Post

      It is saturated but it sounds like no one is able to close them...yet. Eventually, all businesses will have a mobile website, they just don't know the value yet.
      No, eventually ALL businesses will not have a mobile site. Sorry.

      This is the common mindset of anyone selling mobile websites - they don't realize that not everyone needs their services. Not only does every business not NEED a mobile site, or will eventually have one, but all businesses do not NEED a regular website.

      The faster people selling websites/SEO/mobile sites realize this, the better off they will be and able to focus on the people that DO need and want them.
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      • Profile picture of the author Volux
        Originally Posted by Mwind076 View Post

        No, eventually ALL businesses will not have a mobile site. Sorry.

        This is the common mindset of anyone selling mobile websites - they don't realize that not everyone needs their services. Not only does every business not NEED a mobile site, or will eventually have one, but all businesses do not NEED a regular website.

        The faster people selling websites/SEO/mobile sites realize this, the better off they will be and able to focus on the people that DO need and want them.
        I don't agree with this at all.

        Whether it's a dentist or a lawn mowing business, there's a reason to have a website for every business. Contact info, web store, appointments. There is always a reason.

        Find a business that doesn't need one, and tell me why; then I will believe you.
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        • Profile picture of the author bizgrower
          Originally Posted by Volux View Post

          I don't agree with this at all.

          Whether it's a dentist or a lawn mowing business, there's a reason to have a website for every business. Contact info, web store, appointments. There is always a reason.

          Find a business that doesn't need one, and tell me why; then I will believe you.
          Actually, this is exactly mwind's point. You as seller of web services have all the reasons why every business SHOULD have a website.

          Now, take Mr. Lawnmower who is happy being a one man operation because he makes
          enough and does not want to mess with employees and more overhead. And, he
          generates enough business through his church and/or community service group such as the
          Rotary club. Or a local newspaper advertisement and word of mouth. Also, the yard signs
          he puts up while he is working, and the signage on his work truck.

          And, it WORKS for HIS business to do scheduling/appointment setting by phone or in
          person because of the personal touch that he and his wife and customers enjoy. And, he
          gets referral business this way.

          So, while you have what to you are compelling reasons in your mind, he knows better than
          you what works for his business and has no interest or need for anybody's web services.

          So, that would be one to move on from to people who want and need your services. Why create friction and waste time? On the other hand, he could become a referral source if you develop a relationshsip.

          @the OP. Continue prospecting. 30 cold calls is not a large enough sample size to determine if a market is saturated or not. Cold callers do hundreds of calls per day. Also, saturated or not, (competitive being a better word) be better than the competition. Better offers and service...

          Dan
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          • Profile picture of the author Volux
            Originally Posted by bizgrower View Post

            Actually, this is exactly mwind's point. You as seller of web services have all the reasons why every business SHOULD have a website.

            Now, take Mr. Lawnmower who is happy being a one man operation because he makes
            enough and does not want to mess with employees and more overhead. And, he
            generates enough business through his church and/or community service group such as the
            Rotary club. Or a local newspaper advertisement and word of mouth. Also, the yard signs
            he puts up while he is working, and the signage on his work truck.

            And, it WORKS for HIS business to do scheduling/appointment setting by phone or in
            person because of the personal touch that he and his wife and customers enjoy. And, he
            gets referral business this way.

            So, while you have what to you are compelling reasons in your mind, he knows better than
            you what works for his business and has no interest or need for anybody's web services.

            So, that would be one to move on from to people who want and need your services. Why create friction and waste time? On the other hand, he could become a referral source if you develop a relationshsip.

            @the OP. Continue prospecting. 30 cold calls is not a large enough sample size to determine if a market is saturated or not. Cold callers do hundreds of calls per day. Also, saturated or not, (competitive being a better word) be better than the competition. Better offers and service...

            Dan
            You're missing the point.

            I merely said "there's a reason to have a website for every business", NOT that every business is going to be interested in my services.

            There is clearly a reason for a lawn mowing service to have a website, whether it works for appointments or not. I'm sure there are plenty of other uses they could get out of it.

            You are simply biased in this situation because you believe that every business does not need a website. I can actually prove that a website for a business is beneficial, as I did in my last post listing several benefits. And I am sure that others could list plenty more.
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        • Profile picture of the author RRG
          Originally Posted by Volux View Post

          I don't agree with this at all.

          Whether it's a dentist or a lawn mowing business, there's a reason to have a website for every business. Contact info, web store, appointments. There is always a reason.

          Find a business that doesn't need one, and tell me why; then I will believe you.
          People only buy things they want; not that they "need."

          This is the true power of direct response marketing: finding people who already want what you offer, and using better marketing to attract them and convert them.

          As a wise man once said, "Being in the convincing business . . . sucks."
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          • Profile picture of the author Volux
            Originally Posted by RRG View Post

            People only buy things they want; not that they "need."

            This is the true power of direct response marketing: finding people who already want what you offer, and using better marketing to attract them and convert them.

            As a wise man once said, "Being in the convincing business . . . sucks."
            So let me understand what you're saying here.

            People don't buy things they need?

            This doesn't make any sense. How are we still alive?
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            • Profile picture of the author 4webmaster
              Originally Posted by Volux View Post

              So let me understand what you're saying here.

              People don't buy things they need?

              This doesn't make any sense. How are we still alive?
              Yes, Need VS want.

              "Want" is more powerful than "Need" for consumers, this is no secret!
              But for businesses "Need" can be more powerful than "Want"
              It's a paradox.
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            • Profile picture of the author DABK
              You need food. But some days you buy steak, some days you buy an omelette. Some days you buy a pie... You never need pie. Or ice cream. But you buy them now and again.

              Originally Posted by Volux View Post

              So let me understand what you're saying here.

              People don't buy things they need?

              This doesn't make any sense. How are we still alive?
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              • Profile picture of the author thad
                Maybe its over saturated with marketers trynna sell the same thing. maybe try selling somthing else an app, stickers, flyers, anything pretty much. How is anyone gonna know what they want if they never heard of it before? Stop trynna selling them a product they think might help them. Start giving them sommthing they need. And if they dont need it make it seem like they truly do.Just like how we all get computers and phones that we dont need but they make us need the new and hot thing. Feel me?

                you:"Hey, xxx have you heard of (amazing product that gets millions of costumers)? many businesses are using it right now to drive loads customers to their business"
                them:"kool very interesting tell me more (sarcasm)"
                you:"Its an app that brings in loads of customers to ur business on demand!"
                you:"Well, i was just calling to let you know that loads of businesses are really cashing in with this app. and its only $100/m and available for only one more week. If your interested just got to xxx.com and check it out. Thanks"

                then just hang up leave them wondering. "WTF the telemarketer hung up on me. This might be somthing to check out"
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  • Profile picture of the author Mwind076
    So, then every business that THRIVED and grew BEFORE we had the internet must be a myth.

    Maybe you are thinking that businesses NOW SHOULD be found on the internet for things like location/hours/number. Use deductive reasoning and you will see why there is no reason for many businesses to have a website. In fact, if you did what I do for a living, and called businesses all day for years, you would know that my statement is very true.

    Would it look pretty and help some businesses please the masses that depend on the web for information? Sure. Is it a NEED? No.

    Again, there is no reason for lots of businesses to have a website, but I will give you that they should have some type of "listing" to be found and called by potential customers.

    If they don't have a need for a storefront online then most businesses don't NEED a website...because if they don't WANT or need one they will not keep it updated and see the value, which will hurt them more when people go to their site and see a static page with no updates. Just because you think everyone needs one does not make it so.

    Truckers - lots of business owners that are truckers, call some, they will tell you why they don't need a website.
    Caterers - Not only do they not have time, but they change their information so much, they don't care to put all that on there, they want people to come in and TASTE and SEE, so they want in person inquiries.
    Bakeries - unless they sell online...no need.
    Grocery Stores - unless they sell online...no need, it's just articles on food usually.
    Dog groomers - call some, ask them if they want a site, they'll tell you why.
    Cemeteries - again, call them, see what you can sell.


    Look, to say that EVERY business needs a website is BS, and I did not say that ALL businesses DON'T need a website...I said that not ALL businesses need one, or a mobile site, and I stand by that.

    Edit: Call most small companies, mom and pops, and they will tell you, and probably hang up on you if you argue this point with them. It is simply your mindset (and that of many others) that this is a product that everyone needs...and it's not. Those that live outside of big cities can't imagine not having a car and think it's a "need" - go ask most of NYC if a car is a need.
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    • Profile picture of the author serryjw
      Originally Posted by Mwind076 View Post

      So, then every business that THRIVED and grew BEFORE we had the internet must be a myth.

      Maybe you are thinking that businesses NOW SHOULD be found on the internet for things like location/hours/number. Use deductive reasoning and you will see why there is no reason for many businesses to have a website. In fact, if you did what I do for a living, and called businesses all day for years, you would know that my statement is very true.

      Would it look pretty and help some businesses please the masses that depend on the web for information? Sure. Is it a NEED? No.

      Again, there is no reason for lots of businesses to have a website, but I will give you that they should have some type of "listing" to be found and called by potential customers.

      If they don't have a need for a storefront online then most businesses don't NEED a website...because if they don't WANT or need one they will not keep it updated and see the value, which will hurt them more when people go to their site and see a static page with no updates. Just because you think everyone needs one does not make it so.

      Truckers - lots of business owners that are truckers, call some, they will tell you why they don't need a website.
      Caterers - Not only do they not have time, but they change their information so much, they don't care to put all that on there, they want people to come in and TASTE and SEE, so they want in person inquiries.
      Bakeries - unless they sell online...no need.
      Grocery Stores - unless they sell online...no need, it's just articles on food usually.
      Dog groomers - call some, ask them if they want a site, they'll tell you why.
      Cemeteries - again, call them, see what you can sell.


      Look, to say that EVERY business needs a website is BS, and I did not say that ALL businesses DON'T need a website...I said that not ALL businesses need one, or a mobile site, and I stand by that.

      Edit: Call most small companies, mom and pops, and they will tell you, and probably hang up on you if you argue this point with them. It is simply your mindset (and that of many others) that this is a product that everyone needs...and it's not. Those that live outside of big cities can't imagine not having a car and think it's a "need" - go ask most of NYC if a car is a need.
      I remember TRYING to sell websites in 2000. Early adopters were on some kinda portal(e.g FLOWERS). If you want to sell mobile site/apps you must target the ones that REALLY need it. If there target audience is under 40, then they MUST. Their customers communicate that way. cabs, limos restaurants(especially in tourist locations) tow companies. There are niches that would be crazy NOT to have one.Prospect smart not hard with better results.
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    • Profile picture of the author mjbmedia
      sod what the business owners say, they're giving those negative reasons because they haven't yet had it explained/shown/proven to them how much potential profits they are leaving on the table by not having an effective one.

      They dont know what they dont know, therefore they are making those judgements (saying no!) based on fear, fear of being sold to, fear of being ripped off, fear of having something introduced into their business that they dont understand , yet when they see one or more of their direct competitors making higher profits, better clientelle, whatever benefits seemingly from just having a website and or mobile site, then they suddenly realise what they dont know and havent bothered trying to discover is worthwhile.

      (Just) Giving a business a website, Pc or mobile, will rarely be enough, integrating said website into a cross platform marketing strategic approach will bring results to all those industries you listed above and more.

      As for truckers, caterers etc those that say no, I guess we should put the phone down and give up, meanwhile those that have effective websites & surrounding strategies, I would wager get more business and more exposure, prove that to those that say no, and more will say yes, take their first answer as gospel and lose the sale.
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  • Profile picture of the author NewParadigm
    Business owners will NEVER want mobile sites, or CRM, or ERP, or SEO, or blah blah blah.

    When I owned a mfg company I always warned any vendor, if I hear you use an acronym you will be thrown out.

    Businesses want BENEFITS, not tools or features. They want more customers, more sales to current customers, more profit, better productivity, cut costs, increase quality, build loyalty, beat competitors, and their lives made easier! These are what you should be selling not tech geek acronyms and mobile sites, websites, social media programs, etc...

    Try selling a carpenter a new hammer for a new hammer sake. Carpenters want better productivity, better accuracy, longevity etc...
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    • Profile picture of the author JagSEO
      Originally Posted by NewParadigm View Post

      Business owners will NEVER want mobile sites, or CRM, or ERP, or SEO, or blah blah blah.

      When I owned a mfg company I always warned any vendor, if I hear you use an acronym you will be thrown out.

      Businesses want BENEFITS, not tools or features. They want more customers, more sales to current customers, more profit, better productivity, cut costs, increase quality, build loyalty, beat competitors, and their lives made easier! These are what you should be selling not tech geek acronyms and mobile sites, websites, social media programs, etc...

      Try selling a carpenter a new hammer for a new hammer sake. Carpenters want better productivity, better accuracy, longevity etc...

      Yah this is right, I think most of the mobile website marketers gone through all directories they can find so nothing new for small businesses.
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  • Profile picture of the author Andy Lemos
    wow some businesses are way behind man.
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  • Profile picture of the author Tsnyder
    With absolutely no disrespect intended to anyone posting in this thread.....

    Every market is saturated with people who aren't very good at what
    they're trying to do but insist on doing it anyway... and in every one of
    those markets there are a few professionals who know exactly what they're
    doing and how to do it most effectively.

    Those few professionals will turn most of those routine brush-offs into new business.

    That's just the way it is... always has been... and always will be.
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  • Profile picture of the author Gladiator
    Originally Posted by Mwind076 View Post

    So, then every business that THRIVED and grew BEFORE we had the internet must be a myth.

    Again, there is no reason for lots of businesses to have a website, but I will give you that they should have some type of "listing" to be found and called by potential customers.
    They were using yellow pages, News Papers, Radio, Tv, online directories, "word of mouth" These are still being used.

    But because there is the Internet and more and more people are searching online for everything You do need a website and Now millions more are using mobile phones you need a mobi site if you want to make it easy for your customers to find you and your services!

    The mom and pop shop doesn't get it yet and the think $10 is too much! LOL You have to call businesses that have money and understand about the changing marketing world.

    Andre
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  • Profile picture of the author Jason Kanigan
    Oh boy. Let's look at the Reality of Cold Calling:



    As you'll see, there's a lot to learn...and what happens to you is less important than how you react to it.
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  • Profile picture of the author 4webmaster
    Jason, great video for newbies. I don't have this problem when calling since I'm confident on my products. Another tip is always to be friendly, smile at the phone (they can hear if you are a smiling believe it or not that is true). Have notes ready under your eyes about what your are offering and what's all about, in some case you might have a blank so it helps. Also be prepared to all kind of questions and worse thing that can happen. I have experienced in the past calling 2 different businesses (2 different ads in the newspaper) and land on the same person (they have 2 same business but different name and phone so it looks like competitor) umm you look a bit funny and it is unexpected, so you must know what to say. No fear is the key, you must tell yourself, why fear they are human just like you and me!
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  • Profile picture of the author Nail Yener
    Originally Posted by 4webmaster View Post

    Do you think it is over saturated, have you been in same situation when cold calling?
    I don't have much experience in cold calling but from the responses you are getting, it seems that your script was a little too salesy. Did you test different scripts? I got such responses in my email campaigns whenever I tested salesy emails. When I tested warmer emails, I got better responses.
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    • Profile picture of the author 4webmaster
      Originally Posted by Nail Yener View Post

      I don't have much experience in cold calling but from the responses you are getting, it seems that your script was a little too salesy. Did you test different scripts? I got such responses in my email campaigns whenever I tested salesy emails. When I tested warmer emails, I got better responses.
      Well I did use 2 different approaches depending on business type and situation.

      1 was a bit like yellow page guys trying to sell a ad space very friendly.
      "Hello, I notice that you don't have a mobile website and you are losing.... actually we have a great offer you won't want to miss for a mobile website design....."


      2- More friendly approach: I start by "Hello, do you have a website, because I coudn't find your business with my smartphone, I was looking for your products/services, map direction...
      I can help you with a mobile website...."

      Some stuff I use when I do emailing but the problem with cold callings was also I think that they do not have seen the mobile website and test it like they can with a email link to a landing page where you can showcase your mobile website.

      I did gave my website link over the phone for them to check when called but don't know if they wrote on a piece of paper and check it later, I've also track my stats and IP location, looks like it was me only visiting my website and other people not from same ip location from the town I was visiting and did my cold calls.
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  • Profile picture of the author leemajors
    You have to smarter than the average bear.. I find that if I take the time to research the business, and know who the guy/gal is that writes the check you have a much better chance of getting better results. Good luck

    Originally Posted by 4webmaster View Post

    I rarely do cold calls because I work for worldwide with emailing and not locally. But today I was in a location since I'm travelling a bit, I grab a classified ad paper and check all businesses that have no websites or mobile site. I made my quick list. There was like over 30 in total.
    So I grab my phone and call them 1 by 1 from my hotel room.

    What surprise me is that about 25 of these business owners have weird responses here are some I've got over the phone:

    2 business owners:

    - Sorry we have someone doing our website
    - A mobile website? No we don't need it (I dont have time to explain that he hang up the phone)

    But what make me think it is saturated to death it is these answers:
    15+ business owners:

    -We've already been contacted for a website or mobile website
    -Last week we've been approched by your competitor but his not the first one and we are not interested.
    -No thank you, you are kind to call us about that issue but there are already 3 companies that contacted us or called.
    - Uhh, mobile what? (I try to explain)... ok, sorry but we really don't need a mobile site our customers do not search us on mobile... and I think someone called me about that months ago (hang up)
    - Some of your team or competitor did come visit us at the store already but our answer was NO, sorry.


    ...and many other negative responses because they already been approach by other web or mobile marketers.

    So I guess people doing telemarketing over the phone have low positive returns

    The other 5 business owners could be potential customers because they ask me to send info to their email adress but still unsure they want a website or mobile site.


    Do you think it is over saturated, have you been in same situation when cold calling?
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