The ringtone craze. The twitter craze. Etc. I missed them all... cuz "I knew better." I did not see the appeal. In fact, I was SURE there would be no appeal!! And yet...
Now it's apps.
Here's my mental/phylisophical problem with apps.
I fully see why the marketer would want his/her app on people's phone! That makes sense.
BUT... Why (oh why) would a CONSUMER want a company's app on their phone? Isn't it the consumer's MANTRA, "please marketers GET OUT of my life!" So why would a consumer VOLUNTARILY put some marketing mumbo-jumbo (ultimately, an app IS merely a way for the marketer to be MORE INTRUSIVE) -- so... why WOULD a consumer voluntarily put that on their phone?
I don't get it.
Please help me out here.