The highest ROI results when marketing your newest iPhone app

austria · 10th Apr 2013, 11:59 AM

Hi

In few days I will have approved by Apple a new app for which I worked with my team more than 1 year.

I think it is one of the finest pieces of software ever made.

The investment in it was over $ 50,000 payment for my team
but I am very happy with the results.

My question is:

how to make it well known, how to market this app in the most effective way ?

Maybe there are paid services that take care of everything, have you tried any of them
with good results ?

Thank you

WeavingThoughts · 10th Apr 2013, 12:10 PM

You will need to make it a HUGE success to break even with a 50k investment.

austria · 10th Apr 2013, 12:14 PM

everyone who saw this app through that it looks and works better than all the Top 10 apps in Top Sales in USA.

it is breathtaking in terms of usability, design and market interest.

I just don't have the initial contacts to market it until it reaches the critical mass of downloads

WeavingThoughts · 10th Apr 2013, 12:21 PM

Marketing is what finally sells. You need to spend most of the budget on marketing to actually make a good ROI

austria · 10th Apr 2013, 12:27 PM

also word of mouth will work in this case, because it fills up a huge market hole.

And it was so hard to develop it that's the reason why nobody else did this kind of app before

So what do you think guys, what should be the marketing/advertising budget for a succesfull iPhone app launch, and how to spend it ?

Mobilize · 10th Apr 2013, 01:17 PM

Do you have different levels in this app?
Say offer a basic level for free.
If they like it, pay for the full version?

Recouping that $50K might be a challenge without
getting users a taste first of what your app is about for free,
at least initially...

If it's as you say the "finest ever made"
get it to as many users to try and make it go viral.

austria · 10th Apr 2013, 01:24 PM

Thank you Mobilize this is a great idea.

Where I can put the app in front of as many users as possible ? I heard that there are in-app ads
networks, where I can advertise inside other apps - how much it costs me there and
which are the best ad networks that do this ?

Thank you

Mobilize · 10th Apr 2013, 05:16 PM

You can use Apples iAd...
register and then speak to an iAd representative
about your budget and the specifics of your campaign.

Adrian John · 10th Apr 2013, 11:39 PM

Can you tell us what's the app name?

ewenmack · 11th Apr 2013, 03:07 AM

Originally Posted by austria

Hi

In few days I will have approved by Apple a new app for which I worked with my team more than 1 year.

I think it is one of the finest pieces of software ever made.

The investment in it was over $ 50,000 payment for my team
but I am very happy with the results.

My question is:

how to make it well known, how to market this app in the most effective way ?

Maybe there are paid services that take care of everything, have you tried any of them
with good results ?

Thank you

This may help you if you read how this guy markets his apps.

How to Build an App Empire

Best,
Ewen

WeavingThoughts · 11th Apr 2013, 06:25 AM

Sell a basic free version to spread the word.

pat3ck · 13th Apr 2013, 08:53 PM

Might want to contact different app review sites to market your app and reach exposure.

Hope it helps!

RelaxFactor · 14th Apr 2013, 10:32 AM

If you have at least 10,000$ for marketing you could start an Cost-Per-Install campaign. Start with low bids, like 0.50$ per install, later you can always make higher bids.

Of course you need a really good monetization strategy: in-app purchases, advertisements, offer-ads, and/or sell your app. If you have a great app with high user retention and good monetization strategy, you can make about 1-5$ of each user over the users lifetime (from install to removal of the app).

If you have enough data and you know how much you can make of each user, you can easily increase the CPI bids to get more installs in less time.

[Edit]: An interesting thread about RevMob monetization and how the "big fishes" in the mobile app industry make money and get users with CPI campaigns: http://www.bluecloudsolutions.com/bl...tion-125-ecpm/

BTW: Schöne Grüße aus Oberösterreich

Valdor Kiebach · 15th Apr 2013, 10:50 AM

Originally Posted by pat3ck

Might want to contact different app review sites to market your app and reach exposure.

Excellent advice!
Also:
Issue a press release.
Contact physical magazine publishers to see if they would review it.

Nisip · 20th Apr 2013, 08:26 AM

I also have an iPhone app released and it has been a nice success so far it sold about 2500 times
in AppStore United States...

but I was wondering where can I release "press releases" to which website (probably somthing like prweb.com but which really works) so that will actually get then spreaded all over mass media ?

Thanks

Bear Trader · 21st Apr 2013, 12:53 AM

Originally Posted by Adrian John

Can you tell us what's the app name?

I hope he does not unless he is ready to destroy all his hard work

grey38 · 21st Apr 2013, 03:32 AM

Not sure what problem your app solves, but you could rank some videos where people search for the problem they're having? It may not return too many direct customers, but those people could be the biggest advocates to spreading the word.

I know it's an app, and a lot of people will look for the app on their phone, but since we don't know what problem this app solves, it's hard to tell you exactly waht audience to put your app info in front of.

But ranking videos can be free and it's easy to do, depending on your strategy. couldn't hurt that's for sure. and you'd get your brand spread through google. Obviously you've gotta hit the social networks, and have a support ticket system, but these are just things you'll need to have. idk if you have them or not yet.

10th Apr 2013, 11:59 AM	#1
austria Banned Join Date: 2011 Location: Austria, European Union Posts: 273 Thanks: 52 Thanked 30 Times in 25 Posts	The highest ROI results when marketing your newest iPhone app Share on: Hi In few days I will have approved by Apple a new app for which I worked with my team more than 1 year. I think it is one of the finest pieces of software ever made. The investment in it was over $ 50,000 payment for my team but I am very happy with the results. My question is: how to make it well known, how to market this app in the most effective way ? Maybe there are paid services that take care of everything, have you tried any of them with good results ? Thank you

10th Apr 2013, 12:10 PM	#2
WeavingThoughts VIP Warrior War Room Member Join Date: 2009 Posts: 2,795 Thanks: 602 Thanked 276 Times in 173 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: You will need to make it a HUGE success to break even with a 50k investment.
	Looking to hire a Content Marketing service? Check out my thread - Get A FREE Sample Article! GaiaQ.com (Content Marketing) \|\| Aakshey.com (Strategic Consulting)

10th Apr 2013, 12:14 PM	#3
austria Banned Join Date: 2011 Location: Austria, European Union Posts: 273 Thanks: 52 Thanked 30 Times in 25 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: everyone who saw this app through that it looks and works better than all the Top 10 apps in Top Sales in USA. it is breathtaking in terms of usability, design and market interest. I just don't have the initial contacts to market it until it reaches the critical mass of downloads

10th Apr 2013, 12:21 PM	#4
WeavingThoughts VIP Warrior War Room Member Join Date: 2009 Posts: 2,795 Thanks: 602 Thanked 276 Times in 173 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Marketing is what finally sells. You need to spend most of the budget on marketing to actually make a good ROI
	Looking to hire a Content Marketing service? Check out my thread - Get A FREE Sample Article! GaiaQ.com (Content Marketing) \|\| Aakshey.com (Strategic Consulting)

10th Apr 2013, 12:27 PM	#5
austria Banned Join Date: 2011 Location: Austria, European Union Posts: 273 Thanks: 52 Thanked 30 Times in 25 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: also word of mouth will work in this case, because it fills up a huge market hole. And it was so hard to develop it that's the reason why nobody else did this kind of app before So what do you think guys, what should be the marketing/advertising budget for a succesfull iPhone app launch, and how to spend it ?

10th Apr 2013, 01:17 PM	#6
Mobilize Active Warrior War Room Member Join Date: 2010 Location: Canada Posts: 72 Thanks: 11 Thanked 18 Times in 13 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Do you have different levels in this app? Say offer a basic level for free. If they like it, pay for the full version? Recouping that $50K might be a challenge without getting users a taste first of what your app is about for free, at least initially... If it's as you say the "finest ever made" get it to as many users to try and make it go viral.

10th Apr 2013, 01:24 PM	#7
austria Banned Join Date: 2011 Location: Austria, European Union Posts: 273 Thanks: 52 Thanked 30 Times in 25 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Thank you Mobilize this is a great idea. Where I can put the app in front of as many users as possible ? I heard that there are in-app ads networks, where I can advertise inside other apps - how much it costs me there and which are the best ad networks that do this ? Thank you

10th Apr 2013, 05:16 PM	#8
Mobilize Active Warrior War Room Member Join Date: 2010 Location: Canada Posts: 72 Thanks: 11 Thanked 18 Times in 13 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: You can use Apples iAd... register and then speak to an iAd representative about your budget and the specifics of your campaign.

10th Apr 2013, 11:39 PM	#9
Adrian John Mobile Website Designer War Room Member Join Date: 2009 Posts: 529 Thanks: 611 Thanked 119 Times in 95 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Can you tell us what's the app name?
	ARE YOU A CONSULTANT? Do you have clients who could use MORE LEADS? Get them a MOBILE WEBSITE PLATFORM built to stay up with their clients habits. More than 50% of their customers buys from their mobile devices now! CLICK HERE FOR MORE INFO

11th Apr 2013, 06:25 AM	#11
WeavingThoughts VIP Warrior War Room Member Join Date: 2009 Posts: 2,795 Thanks: 602 Thanked 276 Times in 173 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Sell a basic free version to spread the word.
	Looking to hire a Content Marketing service? Check out my thread - Get A FREE Sample Article! GaiaQ.com (Content Marketing) \|\| Aakshey.com (Strategic Consulting)

13th Apr 2013, 08:53 PM	#12
pat3ck Warrior Member Join Date: 2009 Posts: 25 Thanks: 0 Thanked 2 Times in 2 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Might want to contact different app review sites to market your app and reach exposure. Hope it helps!
	SEO Expert Philippines

14th Apr 2013, 10:32 AM	#13
RelaxFactor Warrior Member War Room Member Join Date: 2013 Location: Austria Posts: 15 Thanks: 2 Thanked 1 Time in 1 Post	Re: The highest ROI results when marketing your newest iPhone app Share on: If you have at least 10,000$ for marketing you could start an Cost-Per-Install campaign. Start with low bids, like 0.50$ per install, later you can always make higher bids. Of course you need a really good monetization strategy: in-app purchases, advertisements, offer-ads, and/or sell your app. If you have a great app with high user retention and good monetization strategy, you can make about 1-5$ of each user over the users lifetime (from install to removal of the app). If you have enough data and you know how much you can make of each user, you can easily increase the CPI bids to get more installs in less time. [Edit]: An interesting thread about RevMob monetization and how the "big fishes" in the mobile app industry make money and get users with CPI campaigns: http://www.bluecloudsolutions.com/bl...tion-125-ecpm/ BTW: Schöne Grüße aus Oberösterreich

20th Apr 2013, 08:26 AM	#15
Nisip Banned Join Date: 2009 Location: Dublin, Ireland Posts: 600 Thanks: 63 Thanked 89 Times in 72 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: I also have an iPhone app released and it has been a nice success so far it sold about 2500 times in AppStore United States... but I was wondering where can I release "press releases" to which website (probably somthing like prweb.com but which really works) so that will actually get then spreaded all over mass media ? Thanks

21st Apr 2013, 03:32 AM	#17
grey38 Advanced Warrior War Room Member Join Date: 2011 Location: Maryland Posts: 631 Thanks: 36 Thanked 46 Times in 40 Posts	Re: The highest ROI results when marketing your newest iPhone app Share on: Not sure what problem your app solves, but you could rank some videos where people search for the problem they're having? It may not return too many direct customers, but those people could be the biggest advocates to spreading the word. I know it's an app, and a lot of people will look for the app on their phone, but since we don't know what problem this app solves, it's hard to tell you exactly waht audience to put your app info in front of. But ranking videos can be free and it's easy to do, depending on your strategy. couldn't hurt that's for sure. and you'd get your brand spread through google. Obviously you've gotta hit the social networks, and have a support ticket system, but these are just things you'll need to have. idk if you have them or not yet.