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Client's mobile site traffic up 69%

by xlfutur1
17 replies
Here is a good indicator that people are using their phones more and more for finding local businesses.

I have a restaurant client that I've had for about 2 years. I have Google analytics for both the main site and the mobile site.

I just did a report for Q1 for 2012 and Q1 for 2013 for both and I was pretty amazed.

The main site unique visitor traffic was almost exactly the same from 2012 to 2013 (Jan-March), but the mobile traffic unique visitor count increased by a whopping 69%.

Local business owners that don't have a fast loading mobile site with click to call, map, hours, etc. are really missing out on this mobile trend. Little do they know how much business they could be losing.
#69% #client #mobile #site #traffic
  • Profile picture of the author Jr180180
    Nice!

    Did you do anything different in terms of marketing for the mobile site?
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    • Profile picture of the author xlfutur1
      Originally Posted by Jr180180 View Post

      Nice!

      Did you do anything different in terms of marketing for the mobile site?
      No, nothing was done differently for the desktop or mobile. The script just redirected any site visitors to the mobile site if they were on a mobile device. So the 69% increase shows that people that used to access the site on desktop are not doing so on mobile devices.
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  • Profile picture of the author WillR
    Originally Posted by xlfutur1 View Post

    Little do they know how much business they could be losing.
    It's your job to show them.

    They can ignore every salesmen under the sun but they find it very hard to ignore real figures.
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    • Profile picture of the author xlfutur1
      Originally Posted by WillR View Post

      It's your job to show them.

      They can ignore every salesmen under the sun but they find it very hard to ignore real figures.
      Yep, for sure. I knew the numbers were going up but I didn't think there would be that big of an increase.
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      • Profile picture of the author WillR
        Originally Posted by xlfutur1 View Post

        Yep, for sure. I knew the numbers were going up but I didn't think there would be that big of an increase.
        Yep. It does depend on the industry. Restaurants are a very mobile orientated audience. People looking for somewhere to eat when out and about. People looking to order some takeaway, whatever.

        So these figures do not surprise me and the great news for the restaurant owner is that those mobile figures are only going to get bigger and bigger.
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  • Profile picture of the author Valdor Kiebach
    The trouble is the time will come when click to call, map, hours, etc are not good enough and people will want 'click to order' or 'click to reserve a table' and at the very least a 'live' price list.
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    • Profile picture of the author mjbmedia
      Originally Posted by Valdor Kiebach View Post

      The trouble is the time will come when click to call, map, hours, etc are not good enough and people will want 'click to order' or 'click to reserve a table' and at the very least a 'live' price list.
      why is that trouble?

      That my friend is a godsent upsell opportunity nailed on for the future.

      All's good mate
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    • Profile picture of the author ChrisAke
      Originally Posted by Valdor Kiebach View Post

      The trouble is the time will come when click to call, map, hours, etc are not good enough and people will want 'click to order' or 'click to reserve a table' and at the very least a 'live' price list.
      Why is this trouble? There are many capabilities that are out there that allow people to do this already. Our company allows people to reserve tables, order food and purchase with their mobile device.

      We offer this to all of our clients. Going on mjbmedia, that is a VERY good point for the upsell. We tend to offer our clients whatever they want, then we develop new features and keep evolving. We then can come back with an upsell and after you show them this, you have a client for life.

      Always evolve with your business. Build the relationship by helping them out and you will see huge returns.

      If you are curious about the mobile ordering, checkout one of our latest blogs by Clicking Here.
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    • Profile picture of the author xlfutur1
      Originally Posted by Valdor Kiebach View Post

      The trouble is the time will come when click to call, map, hours, etc are not good enough and people will want 'click to order' or 'click to reserve a table' and at the very least a 'live' price list.
      Judging from the amount of businesses that don't have a basic mobile site yet, this won't be a concern for a long time, if ever. Besides, my client does have "click to order"...customer taps the "click to call" button and when the call connects they place their order.
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  • Profile picture of the author Valdor Kiebach
    What I mean by 'trouble' is that you wont be able to just cobble together a 'mobile site' from a simple template as the interactivity needed will require custom coding.

    This is excellent news for me but will be a bit of a hurdle for the people who think having a mobile plugin for wordpress is all thats needed. Not to mention the increase in cost.

    Our company allows people to reserve tables, order food and purchase with their mobile device.
    You offer this for a couple hundred dollars?

    BTW I am not talking a basic 'joe the plumber' website here as these will always be easy.

    my client does have "click to order"...customer taps the "click to call" button and when the call connects they place their order
    How would a customer do this with a Kindle Fire, iPad or other tablet.
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    • Profile picture of the author marcos@ simpleanalytics
      The sad part is that too many Restaurant pays large fees to web design firm to have super slick, highly designed 100% flash website. When you try to access those website with your phone, it simply doesn't work... What a waist of leads!
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    • Profile picture of the author xlfutur1
      How would a customer do this with a Kindle Fire, iPad or other tablet?

      easy... include a click to call button that makes a call from the browser using Twilio. A larger screen will not redirect to the mobile site anyway. I include the click to call browser button on desktop websites. Turns the browser into a telephone. You do need a microphone though.
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      • Profile picture of the author Valdor Kiebach
        Originally Posted by xlfutur1 View Post

        How would a customer do this with a Kindle Fire, iPad or other tablet?

        easy... include a click to call button that makes a call from the browser using Twilio. A larger screen will not redirect to the mobile site anyway. I include the click to call browser button on desktop websites. Turns the browser into a telephone. You do need a microphone though.

        like I said this will need custom coding and is more involved than using a simple template with the usual click to call, map, hours, etc..

        9.7 inch Android tablet opens all sites in mobile view, Google, Youtube, Twitter, Amazon and Ebay all serve the mobile version to this and another 10 inch tablet I have.

        I have a couple of 7 inch tablets too, then there is the iPad mini...
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        • Profile picture of the author xlfutur1
          Originally Posted by Valdor Kiebach View Post

          like I said this will need custom coding and is more involved than using a simple template with the usual click to call, map, hours, etc..

          9.7 inch Android tablet opens all sites in mobile view, Google, Youtube, Twitter, Amazon and Ebay all serve the mobile version to this and another 10 inch tablet I have.

          I have a couple of 7 inch tablets too, then there is the iPad mini...
          You can set the size of the screen for redirecting to a mobile device. A 9.7 inch screen is pretty big, so I think I would rather just see a desktop site on a device like that. You're right though, simple generic looking mobile sites are better than nothing, but many I've seen just don't cut it anymore.
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          • Profile picture of the author WillR
            Originally Posted by xlfutur1 View Post

            You can set the size of the screen for redirecting to a mobile device. A 9.7 inch screen is pretty big, so I think I would rather just see a desktop site on a device like that. You're right though, simple generic looking mobile sites are better than nothing, but many I've seen just don't cut it anymore.
            It's not just the physical size (dimensions) of a site that you should consider when talking about mobile optimized sites. It goes much further than that. One of the main advantages of a mobile site is in file size (data) compared to a standard website. This means it jumps up much faster for people on their mobile devices.
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  • Profile picture of the author Amanda786
    Hi
    Can anybody tell me what are the key points of mobile SEO and Social media marketing ?
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  • Profile picture of the author shafinazahra
    Yeh my brother is creating a concept similar to yours and getting local businesses into the app industry is a killer idea - they have so much more marketing material scope. It's pretty awesome. Good job - how are you charging them for the service?

    We're going to charge them monthly maintenance fees
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    Shafina Zahra
    Loving Life!
    successwithshafina.com

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