Share Your Email Subjects That Get Results!

DexterGallagher · 24th Apr 2013, 04:56 PM

I have been outsourcing emailing some businesses to compare to cold calling, what subject lines have you used that works...

I have used:

Mike - www. what ever dot com is not working on my iphone

www what ever dot com doesn't work right on my iphone?

What are your successes?

opalfx · 24th Apr 2013, 05:27 PM

the opening rate for" Are you...."is pretty high
i think the less detailed the better. i use a generic subject line then the follow up message is more tailored.

if you are anyone's list, i'd go back to those and see which ones you opened and create something off that. also headlines from launch products could work.

Jaro Services · 24th Apr 2013, 07:51 PM

Using the word "this" seems to results in a higher open rate

WillR · 25th Apr 2013, 01:16 AM

Putting their domain name in the subject line is straight away going to make it look like spam, so forget doing that. I never open emails that have my email address or domain name inside the subject line because they are almost always junk emails.

Think of the types of emails that business owner is receiving on a daily basis and what sort of email subject lines they simply couldn't ignore.

How could they ignore something like...

I was at your restaurant last night...

I'm not saying to use that exact subject line as part of the Can Spam Act dictates that your subject line must not deceive and must relate to the message inside, but that is the type of line you need to use. Something they can't ignore. This is exactly what spammers do as well. Use it to your advantage.

DexterGallagher · 25th Apr 2013, 02:09 PM

Odd Will, as this the email with url in title is converting more than any other...I will try what you say as a split test.

WillR · 25th Apr 2013, 07:07 PM

Originally Posted by DexterGallagher

Odd Will, as this the email with url in title is converting more than any other...I will try what you say as a split test.

Dexter,

Marketing is a funny thing like that and often what we respond to as marketers is very different to what the average person responds to... because they haven't been exposed to the sorts of things we have.

So as always make sure you test things. Your market will dictate what works best for you. I'm just saying that when writing subject lines I always try and create something that people would find very hard to ignore. The same way newspapers use weird headlines to get you into the story. The subject line of an email is basically like the headline on a salespage. It has to reach out and slap them in the face and get them to read what follows.

Be sure to let us know how you get on.

DexterGallagher · 26th Apr 2013, 10:50 AM

Will,

Thank you and have a good weekend.

24th Apr 2013, 04:56 PM	#1
DexterGallagher Advanced Warrior Join Date: 2012 Location: Living in Cambridge UK for 2-3 years. Posts: 645 Thanks: 78 Thanked 143 Times in 103 Posts	Share Your Email Subjects That Get Results! Share on: I have been outsourcing emailing some businesses to compare to cold calling, what subject lines have you used that works... I have used: Mike - www. what ever dot com is not working on my iphone www what ever dot com doesn't work right on my iphone? What are your successes?

24th Apr 2013, 05:27 PM	#2
opalfx HyperActive Warrior Join Date: 2011 Location: las vegas and LA Posts: 201 Thanks: 45 Thanked 25 Times in 24 Posts	Re: Share Your Email Subjects That Get Results! Share on: the opening rate for" Are you...."is pretty high i think the less detailed the better. i use a generic subject line then the follow up message is more tailored. if you are anyone's list, i'd go back to those and see which ones you opened and create something off that. also headlines from launch products could work.
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24th Apr 2013, 07:51 PM	#3
Jaro Services Scientific Marketing Registered Member War Room Member Join Date: 2013 Posts: 12 Thanks: 0 Thanked 4 Times in 3 Posts	Re: Share Your Email Subjects That Get Results! Share on: Using the word "this" seems to results in a higher open rate
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25th Apr 2013, 01:16 AM	#4
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Share Your Email Subjects That Get Results! Share on: Putting their domain name in the subject line is straight away going to make it look like spam, so forget doing that. I never open emails that have my email address or domain name inside the subject line because they are almost always junk emails. Think of the types of emails that business owner is receiving on a daily basis and what sort of email subject lines they simply couldn't ignore. How could they ignore something like... I was at your restaurant last night... I'm not saying to use that exact subject line as part of the Can Spam Act dictates that your subject line must not deceive and must relate to the message inside, but that is the type of line you need to use. Something they can't ignore. This is exactly what spammers do as well. Use it to your advantage.
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25th Apr 2013, 02:09 PM	#5
DexterGallagher Advanced Warrior Join Date: 2012 Location: Living in Cambridge UK for 2-3 years. Posts: 645 Thanks: 78 Thanked 143 Times in 103 Posts	Re: Share Your Email Subjects That Get Results! Share on: Odd Will, as this the email with url in title is converting more than any other...I will try what you say as a split test.

26th Apr 2013, 10:50 AM	#7
DexterGallagher Advanced Warrior Join Date: 2012 Location: Living in Cambridge UK for 2-3 years. Posts: 645 Thanks: 78 Thanked 143 Times in 103 Posts	Re: Share Your Email Subjects That Get Results! Share on: Will, Thank you and have a good weekend.