Klein Moynihan Turco LLP New TCPA Rules Effective October 16, 2013 - Klein Moynihan Turco LLP
Email I sent to sms message suppliers yesterday [waiting for reply Monday]
1. Currently someone sends a text to opt-in to a list and they receive a message letting them know how they can opt-out.
Does the new law mean that the message delivered when they opt-in [Reply HELP for help. Reply STOP to cancel. Std msg&data rates apply] will be have to be changed in some way?
If so, will the change include some sort of a e-signature "check box" that they have to check to allow us to send future messages? This would appear to be a double opt-in process to me.
2. Does this new law effect they way we handle "lead list" prospects [those that we will not be sending future sms messages to]?
3. Does the new law require the need for us to re-opt-in current customers [of our clients] who are now receiving messages on behalf of our clients?
If so, will it simply be us sending a new sms message to all the current customers [of our clients] that has the e-signature "check" box in it.
I am sure we will lose some current customers [of our clients] if these new rules are as stated above via the re-opt in and potential double opt-in processes, and if so shouldn't we start the process of re-opt in now vs. waiting till October.
Finally, if the October rule changes require ALL of us to change the way we do business and serve our clients, would it not be best for you [and the industry as a whole] and its clients to adopt the rule changes asap.
I look forward to hearing from a reliable source, such as the powers that be at your company, as to what the real story is here.