10th May 2013, 10:18 PM | #1 |
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I just looked into starting this myself. I am just going to provide text message marketing services for local restaurants and other businesses. I found a sms software that i can download and use on my computer and use a GSM phone such as nokia or motorola with a usb to send out the text messages. I bought a straight talk phone and pay $45 a month for unlimited minutes so the only cost involved is $45 a month plus promotional material. I charge $197 a month to set up and manage this service with a $150 setup fee being the only first months charge. I wave this setup fee if the owner tells a another business owner of my services and they sign up or write down 5 business owners names and numbers to get in touch with and let me use there name as a reference. To start out i went to the local college and handed out a survey that asked the students if they would be interested in receiving text about coupons and specials that local restaurants and businesses they regularly go to offer. And which restaurants in particular restaurants they would like to get coupons from weekly. So i went to those top 10 restaurants and got there business almost INSTANTLY! 8 out of 10 and eventually got all 10 with some work! The things i found from the survey were 1. Yes they would but would only signed up if they were offered something free in exchange such as a "free soda" or "estimate" 2. They would only like 1 message a week So from that i built a package where I come in and set up table tents and post papers by registers that people can text and sign up, show the confirmation and get the free gift, the customer sends a promotional coupon or offer once a week! My first customers results: Local Well Known Pizza Place They were number one on my list, 300 out of 500 college students put this pizza place on their list. I went in, talk to the owner and he asked me HOW SOON CAN I BE SET UP and cut me a check for $150 setup fee I got the promotional items set up and he got 431 subscribers but offering a free slice of pizza to sign up ! One the first promotion he offered a large pizza for $6.99 for his loyal text subscribers! A text went out to all 431 people and 68 people came in and showed the coupon off there phone and redeemed the coupon. He didn't tell me exact numbers but he said his profit margin is 40% so ..$6.99 X 68= $475.32 $432.32 X .40% = $190.13 PROFIT! He made his money back in the first text from the set up fee and we have seen similar results all 4 weeks in the month. So 190.13 X 4 weeks = 760.52 PROFIT - $197 my services = $563.52 in profit that took hardly no work at all and it continues to become more as his list grows larger every day! Just thought that might help Thanks Richard |
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11th May 2013, 12:59 AM | #2 |
Advanced Warrior Join Date: 2012 Location: Living in Cambridge UK for 2-3 years.
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Richard, Excellent but how will you scale this up? After you have contacted the 10 what next? If you have to travel this will limit your walk in time. I believe you can outsource the survey stuff and get it emailed to you using fiver then call the owner, I don't know how that would help you? |
11th May 2013, 06:27 AM | #3 |
HyperActive Warrior Join Date: 2011 Location: Ontario , Canada
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great execution.... question how are you getting people to join the list? what kind of marketing are you doing? |
11th May 2013, 07:51 AM | #4 | |
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Well I scale this up by charging more when they reach over 100 subscribers and slowly continues to grow and once they see that this works I have a guy that builds websites and I have him come in under my business name and i get a $50 monthly cut from his services so if you know how to build websites mobile and non then this would be another way to scale it up. I also help with in store promotions for non subscribers and become basically there complete marketing manager ie Facebook and ads also twitter The 10 people get a free setup if they give me a person that signs up or 5 names. I've gotten over 60 names to follow up with right now! Referrals are great! and i've gotten free testimonials | |
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11th May 2013, 07:53 AM | #5 | |
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I just buy table tents that we put on the table that just say text "whatever" to 55555 and show confirmation to cashier and get a free soda...just an example so basically it's just the best way to get the people back into your store that already come! | |
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11th May 2013, 09:45 AM | #6 |
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Nice execution. You can really get a lot of people to opt in quickly if the owner is committed to getting the sms call to action out there. I have done this with a few places - I tell them to just put it everywhere - menus, table tents, on social media sites, coasters, etc.
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12th May 2013, 05:45 AM | #7 |
Cobaki Join Date: 2012
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Your ideas are really great letting people participate which will be a benefit for you and for them. It really works as they can see results so it's a win-win for you guys. Great job!
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13th May 2013, 08:02 PM | #8 | |
Warrior Member Registered Member Join Date: 2013
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Great Job on your progress..... what resources are you using to operate your Text messages processes? | |
14th May 2013, 01:00 AM | #9 |
topnosh Join Date: 2012
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Thanx for the great sharing.
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14th May 2013, 11:01 PM | #10 |
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18th Feb 2014, 12:02 AM | #11 |
Local Marketing Solutions War Room Member Join Date: 2012 Location: Napa, California
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Great share Richard. Way to take action. My suggestion would be to give the college students that are filling out the surveys the opportunity to text in and join YOUR local deals program. Having your own "master list" is a great way to show prospects instant results and earn a nice residual income.
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19th Feb 2014, 03:50 PM | #12 |
HyperActive Warrior War Room Member Join Date: 2005 Location: , , .
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Please provide a copy of our survey Thank you |
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