Mobile devices traffic isn’t that mobile :-)

ComboApp · 27th May 2013, 07:28 AM

The major factor that divides desktop computers and smartphones is that the latter are mobile. It’s a trivial observation, right? But let’s follow the logic further, when we’re talking about Internet traffic for smartphones we automatically consider it mobile as well, right? Hm...actually not really! According to the recent SandVine research tables + smartphones now account for 20% of home broadband traffic and that’s is 9% up from the last year! You’ve heard it right - even though our beloved iPhones, iPads, Androids are mobile devices we do use them to consume media - music, books, movies and apps at the comfort of our home!

Ok, what are implications for mobile app development? Let’s take a look at a couple:

We’ve heard many times about 3G data plans limitations that force you to limit your app’s size, well - it’s completely different story when it’s about Wifi connection at home which provides much higher speed and much-much greater data caps.

Mobile device battery preservation. No, I’m not suggesting to squeeze charge out of those devices battery like a juice out of a lemon but when a wall socket is in the same home with a mobile device user you are way less constrained in terms of utilizing mobile device Internet connectivity, screen brightness settings.

You can read the complete study here - Sandvine_Global_Internet_Phenomena_Report_1H_2013. pdf

Danny Turner · 28th May 2013, 10:38 PM

Well it does say "tables + smartphones" - I wonder what percentage is tablet - I'd guess the majority were tablets - I think it's a bit of an error to bundle tablets with smartphones when considering user behaviour. I have asked many people about this - most say they use a tablet much in the same way as a desktop (in relation to internet access) but only use the smartphone to search for very specific info

ComboApp · 29th May 2013, 07:47 AM

Agree Danny!

Btw, speaking of post PC era :-) AllThingsD has uploaded Tim Cook's full interview here - Tim Cook at D11: Full Session | Videos - AllThingsD

27th May 2013, 07:28 AM	#1
ComboApp Mobile App Marketing Pro Registered Member Join Date: 2013 Posts: 19 Thanks: 1 Thanked 8 Times in 5 Posts	Mobile devices traffic isn’t that mobile :-) Share on: The major factor that divides desktop computers and smartphones is that the latter are mobile. It’s a trivial observation, right? But let’s follow the logic further, when we’re talking about Internet traffic for smartphones we automatically consider it mobile as well, right? Hm...actually not really! According to the recent SandVine research tables + smartphones now account for 20% of home broadband traffic and that’s is 9% up from the last year! You’ve heard it right - even though our beloved iPhones, iPads, Androids are mobile devices we do use them to consume media - music, books, movies and apps at the comfort of our home! Ok, what are implications for mobile app development? Let’s take a look at a couple: We’ve heard many times about 3G data plans limitations that force you to limit your app’s size, well - it’s completely different story when it’s about Wifi connection at home which provides much higher speed and much-much greater data caps. Mobile device battery preservation. No, I’m not suggesting to squeeze charge out of those devices battery like a juice out of a lemon but when a wall socket is in the same home with a mobile device user you are way less constrained in terms of utilizing mobile device Internet connectivity, screen brightness settings. You can read the complete study here - Sandvine_Global_Internet_Phenomena_Report_1H_2013. pdf
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28th May 2013, 10:38 PM	#2
Danny Turner Advanced Warrior War Room Member Join Date: 2006 Location: , , Australia. Posts: 725 Thanks: 22 Thanked 102 Times in 89 Posts	Re: Mobile devices traffic isn’t that mobile :-) Share on: Well it does say "tables + smartphones" - I wonder what percentage is tablet - I'd guess the majority were tablets - I think it's a bit of an error to bundle tablets with smartphones when considering user behaviour. I have asked many people about this - most say they use a tablet much in the same way as a desktop (in relation to internet access) but only use the smartphone to search for very specific info
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29th May 2013, 07:47 AM	#3
ComboApp Mobile App Marketing Pro Registered Member Join Date: 2013 Posts: 19 Thanks: 1 Thanked 8 Times in 5 Posts	Re: Mobile devices traffic isn’t that mobile :-) Share on: Agree Danny! Btw, speaking of post PC era :-) AllThingsD has uploaded Tim Cook's full interview here - Tim Cook at D11: Full Session \| Videos - AllThingsD
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