Register Advertise with usHelp Desk Today's Posts Search

Closed Thread
Thread Tools Search this Thread
Unread 27th May 2013, 07:28 AM   #1
Mobile App Marketing Pro
Registered Member
 
Join Date: 2013
Posts: 19
Thanks: 1
Thanked 8 Times in 5 Posts
Default
Mobile devices traffic isn’t that mobile :-)
Share on: 
fb share twitter share gplus share more share

The major factor that divides desktop computers and smartphones is that the latter are mobile. It’s a trivial observation, right? But let’s follow the logic further, when we’re talking about Internet traffic for smartphones we automatically consider it mobile as well, right? Hm...actually not really! According to the recent SandVine research tables + smartphones now account for 20% of home broadband traffic and that’s is 9% up from the last year! You’ve heard it right - even though our beloved iPhones, iPads, Androids are mobile devices we do use them to consume media - music, books, movies and apps at the comfort of our home!

Ok, what are implications for mobile app development? Let’s take a look at a couple:

We’ve heard many times about 3G data plans limitations that force you to limit your app’s size, well - it’s completely different story when it’s about Wifi connection at home which provides much higher speed and much-much greater data caps.

Mobile device battery preservation. No, I’m not suggesting to squeeze charge out of those devices battery like a juice out of a lemon but when a wall socket is in the same home with a mobile device user you are way less constrained in terms of utilizing mobile device Internet connectivity, screen brightness settings.

You can read the complete study here - Sandvine_Global_Internet_Phenomena_Report_1H_2013. pdf

ComboApp is offline  
The Following User Says Thank You to ComboApp For This Useful Post:
Unread 28th May 2013, 10:38 PM   #2
Advanced Warrior
War Room Member
 
Danny Turner's Avatar
 
Join Date: 2006
Location: , , Australia.
Posts: 727
Thanks: 22
Thanked 102 Times in 89 Posts
Default
Re: Mobile devices traffic isn’t that mobile :-)
Share on: 
fb share twitter share gplus share more share

Well it does say "tables + smartphones" - I wonder what percentage is tablet - I'd guess the majority were tablets - I think it's a bit of an error to bundle tablets with smartphones when considering user behaviour. I have asked many people about this - most say they use a tablet much in the same way as a desktop (in relation to internet access) but only use the smartphone to search for very specific info

Danny Turner is offline  
The Following User Says Thank You to Danny Turner For This Useful Post:
Unread 29th May 2013, 07:47 AM   #3
Mobile App Marketing Pro
Registered Member
 
Join Date: 2013
Posts: 19
Thanks: 1
Thanked 8 Times in 5 Posts
Default
Re: Mobile devices traffic isn’t that mobile :-)
Share on: 
fb share twitter share gplus share more share

Agree Danny!

Btw, speaking of post PC era :-) AllThingsD has uploaded Tim Cook's full interview here - Tim Cook at D11: Full Session | Videos - AllThingsD

ComboApp is offline  
The Following User Says Thank You to ComboApp For This Useful Post:
Closed Thread


Bookmarks

Tags
devices, isn’t, mobile, traffic


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 08:55 AM.