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Unread 6th Jun 2013, 08:02 AM   #1
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Twitter CEO interview
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Check out the great interview with Dick Costolo, the CEO of Twitter. You just can’t get any better update about what Twitter is about now, where it’s heading and get a clue for yourself about what might you do wrong about the way you’re using it. And btw Dicks’ sense of humor is just out of chart - you’ll love it! :-)

Twitter CEO Dick Costolo: The Full D11 Interview (Video) - Mike Isaac - D11 - AllThingsD

My outcome of it is that even though Twitter has changed significantly it’s still about sharing information real time and hence when you’re planning your app promotion on Twitter take into account:
  • Day and time you’re sending a tweet and a time zone of a country you’re targeting your message
  • Current popular tags that are relevant to your app
  • People are skipping through many tweets and so make sure they can get your point right away
  • Add call to action to your tweet
  • Think of time sensitive promos

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Unread 9th Jul 2013, 03:31 AM   #2
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Re: Twitter CEO interview
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Hi,
Thanks for share.
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Unread 9th Jul 2013, 04:00 AM   #3
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Re: Twitter CEO interview
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Thanks for sharing this interesting link.

Adding context to tweets rather than simply spraying out content is a far more effective marketing effort.
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