Whats people thoughts on SMS Marketing?

47 replies
Hello I was just wondering what people's thoughts were on SMS marketing? Is it the future? Or is it just annoying nuisance that we all wish would go away?

Is there anyone who has a small business and have had success with Mobile Marketing?

Just wondering if anyone had any help or tips on the matter.

Thanks in advance.
#marketing #people #sms #thoughts #tips and lessons
  • Profile picture of the author wealthyminds
    I am interested to learn as well - please share your experience with SMS Marketing.
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  • Profile picture of the author imsolutionsgroup
    Originally Posted by Marketingmobile View Post

    Hello I was just wondering what people's thoughts were on SMS marketing? Is it the future? Or is it just annoying nuisance that we all wish would go away?

    Is there anyone who has a small business and have had success with Mobile Marketing?

    Just wondering if anyone had any help or tips on the matter.

    Thanks in advance.
    Curious, before I put in my "2 cents" and answer the question...why would you think it's an annoying nuisance?
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    • Profile picture of the author Marketingmobile
      Originally Posted by imsolutionsgroup View Post

      Curious, before I put in my "2 cents" and answer the question...why would you think it's an annoying nuisance?
      Well I have spoken to some people and said that I might try and start some mobile marketing campaigns to try and drum up some more sales. There response was quite negative about mobile marketing and they were worried that it might damage how people look at my brand.

      I personally don't think that I would mind if brands/places that I really liked texted me offers or news, as long as it wasn't every 5 minutes.

      Has anyone had some positive responses from it, or negative???
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  • Profile picture of the author ozlizard
    If you are getting special offers from a business where you opted in with your mobile number, I can't see the problem.

    I would love to get offers from, say, my local café!
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  • Profile picture of the author eClicker
    I would like to know if anyone has actually jumped in feet first as well

    I have been meaning to run some test but i never have the time and thanks to low ball local SEO types business owners tend to look at you like a snake oil salesman. So you have to get past that before you get anywhere sheesh
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  • Profile picture of the author Big Money
    What has anyone found to be better? QR codes to get the number or QR code to a squeeze for email. I can guess but I would like to know what others are doing?
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    • Profile picture of the author xlfutur1
      Originally Posted by Big Money View Post

      What has anyone found to be better? QR codes to get the number or QR code to a squeeze for email. I can guess but I would like to know what others are doing?
      SMS marketing works great if you provide a nice incentive to opt in and subsequently send good offers. Forget about QR codes. You can have it as an option, but just provide people with a local number to either call or text a keyword to that number. Don't make them have to scan a QR code.

      Success comes from making it easy to opt in, as well as providing an incentive to opt in. People like getting good coupons and offers and SMS is perfect for getting the message out fast and read even faster. There is no quicker way to get a marketing message to lots of people within minutes. From my experience, email pales in comparison to SMS for getting a message read quickly.

      If you need to build an SMS list and email list at the same time, check my sig where I have a tutorial that shows how a prospect can text their email address and it will add them to an SMS list and an Aweber list simultaneously.
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  • Profile picture of the author jaimebeaudoin9
    Its a good way to market offline products generally i wont prefer to do sms marketing of online services btu for local market services its a very good way to do marekting
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  • Profile picture of the author guyd
    It's the future... well part of!

    Think back to 200 years ago when if you wanted to connect and engage with your prospects you would have had to write down a letter using Quill and ink and have it delivered using horse and cart. It would have taken weeks/months sometimes years to create that connection let alone make a sale and now thanks to mobile you can reach Anyone, Anywhere and Anytime almost instantly.

    Like it or not mobile will be the future... however in agreeance with OP - it may not be exactly as we use it today. Technology will improve, people will change and marketers will refine their practices.

    Quite a remarkable opportunity when you look at it like that.
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  • Profile picture of the author StuartMcMinigal
    I have had a client here in the UK do it in a not so great way. I helped him redo everything as he was getting no results and wasting a bunch of money. I told him to allow people to opt-in and opt-out freely and only send messages to those wanting the messages.

    He would also send bulk messages here and there and the messages seemed very spammy, they need to be personal and have an identity to them otherwise people just delete them.
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  • Profile picture of the author mobilemanic
    Originally Posted by Marketingmobile View Post

    Hello I was just wondering what people's thoughts were on SMS marketing? Is it the future? Or is it just annoying nuisance that we all wish would go away?

    Is there anyone who has a small business and have had success with Mobile Marketing?

    Just wondering if anyone had any help or tips on the matter.

    Thanks in advance.
    We are selling strictly text marketing and it has been the easiest to sell for us. We will actually give a mobile site away to help close a sale. Although there hasn't been a need so far.
    We actually install a kiosk Ipad at the business. We get a lot more opt ins that way as compared to texting in. The stats are like 5 times as many.
    I know on the forum the rage is all about mobile sites, and apps. However we have found Customers can see more value in collecting data and then sending coupons and offers. The reason is they get that. Just our experience.
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    • Profile picture of the author wealthyminds
      Originally Posted by mobilemanic View Post

      We are selling strictly text marketing and it has been the easiest to sell for us. We will actually give a mobile site away to help close a sale. Although there hasn't been a need so far.
      We actually install a kiosk Ipad at the business. We get a lot more opt ins that way as compared to texting in. The stats are like 5 times as many.
      I know on the forum the rage is all about mobile sites, and apps. However we have found Customers can see more value in collecting data and then sending coupons and offers. The reason is they get that. Just our experience.
      That is very assuring. How can we help business owners in USA to install a Tablet Kiosk if we're located offshore?
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  • Profile picture of the author eClicker
    Wow this is giving me some things to think about The overall theme I am getting here is make it easy to get in and easy to get out and send short relevant information? Now what about the response rate? Does this type of marketing get people through the door?
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    • Profile picture of the author mobilemanic
      Originally Posted by eClicker View Post

      Wow this is giving me some things to think about The overall theme I am getting here is make it easy to get in and easy to get out and send short relevant information? Now what about the response rate? Does this type of marketing get people through the door?
      The short answer is yes. The reason is the open rate for text messages. Everyone agrees it's around 90%. Compare that to email open rates. maybe 12% if your lucky. Plus the message or in most cases, the coupon is on their phone. No printing, clipping, or forgetting the coupon.
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  • I've been doing it for 11 months and I have a dozen or so big clients and it's working really well. I'm using a white label so I didn't need to design a platform, I found this to be the best bang for my buck. It's a great business to get into while it's still in the beginning phases.
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    • Profile picture of the author mobilemanic
      Originally Posted by Kefka View Post

      I've been doing it for 11 months and I have a dozen or so big clients and it's working really well. I'm using a white label so I didn't need to design a platform, I found this to be the best bang for my buck. It's a great business to get into while it's still in the beginning phases.
      I also went white label. When you say you have been doing it for 11 months. Can you offer specifics on what you are doing exactly? ( text in, kiosk. mobile sites, etc...) Also could you offer insights to how you landed these big clients? We have no problem closing clients, but getting set appointments with the decision maker is very tough for us. Any help is much appreciated.
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      • Originally Posted by mobilemanic View Post

        I also went white label. When you say you have been doing it for 11 months. Can you offer specifics on what you are doing exactly? ( text in, kiosk. mobile sites, etc...) Also could you offer insights to how you landed these big clients? We have no problem closing clients, but getting set appointments with the decision maker is very tough for us. Any help is much appreciated.
        Well I got a lot of help with the company I'm using. They basically gave me a good approach which probably helped with these bigger clients. Getting set appointments with decision makers is easy, but it all depends on the size of the business. Can you specify what clients you are calling. Are they small business, medium, or large or corporate?
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  • Profile picture of the author hill
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    • Originally Posted by hill View Post

      Just forget about SMS marketing bec today new generation use android apps and they have application likes whatsapps and we chat and i though there is no future in SMS marketing. SMS market is already going down just because of android application. User will easily talk to each other through messenger box like whatsapps, we chat, line, viber... etc.
      Umm clearly you have no idea what SMS Marketing is.

      For the Mobile APP lovers, you need to look at the stats of downloads for Apps. I'm not talking about game apps, I'm talking about business apps. You need to see what people download and see there is NO correlation to Apps and SMS. No one will download an app to receive SMS. Like come on it's not rocket science. I think people on here to talk about SMS or Mobile Apps really haven't engaged the market or seen what it's like with these comments.
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      • Profile picture of the author textMo
        can anyone recommend any good SMS marketing companies?

        i have come across a few but first had experience is always better in my book!
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  • Profile picture of the author Marketingmobile
    I was thinking more of the side of using it for my business rather than starting my own business on it. I have got a small mid to up market restaurant and was thinking of maybe texting out offers when we have our quiet nights to try and get customers in, does that sound a good idea??? And the right sort of thing to use it for???

    Yeah textMo I am the same as you, does anyone have any first hand experience with any company, because there is a lot and they all seem to do the same??
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    • Profile picture of the author imsolutionsgroup
      Yes, I suggest you defiantly give SMS a try for your restaurant. I've helped a few restaurants and bars with a SMS program and most have seen great results so far.

      What you want to do is give your customers a reason to signup for the SMS program. Call it a VIP program and give them some sort of instant incentive to sign-up. Maybe something like 10% off their check.

      Then what should happen is they should text a "keyword" to your dedicated number and they should instantly be sent back the coupon to show to their server.

      Now, they are on the VIP list and you can send them text messages in the future for special offers and coupons to get them back in your restaurant.

      There is really 3 ways to grow a business.

      1. Increase your prices
      2. Get more new customers
      3. Get your existing customers to buy more from you

      This strategy focuses on the 3rd point and works great if you send your existing customers coupons and special offers that they can actually use.

      Hope that helps!

      Originally Posted by Marketingmobile View Post

      I was thinking more of the side of using it for my business rather than starting my own business on it. I have got a small mid to up market restaurant and was thinking of maybe texting out offers when we have our quiet nights to try and get customers in, does that sound a good idea??? And the right sort of thing to use it for???

      Yeah textMo I am the same as you, does anyone have any first hand experience with any company, because there is a lot and they all seem to do the same??
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  • Profile picture of the author HeyAdMan
    Marketingmobile I sent you a PM.

    @imsolutionsgroup I have heard just a slight variation of the 3 ways as you mentioned above which means there must be more than just 3 ways if we have varying ways. LOL

    What I have heard and tell business owners every day:

    There is really 3 ways to grow a business.

    1. Get existing customers coming back more frequently.
    2. Get your existing customers to buy more from you each time they come.
    3. Get more new customers.
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  • Profile picture of the author briankno
    For those of you who work with restaurants and bars. What type of incentives are you using?
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  • Profile picture of the author xlfutur1
    drawings have worked well for my clients. free haircut drawing per month, or free large pizza per week, etc. that way you are not giving away the farm for every subscriber.
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  • Profile picture of the author cheddarben
    I am not sure if I would call it "the future" so much as "the right now" - Provide value and it is NOT a nuicence. I get texts from my local craft beer store a few times a week with a discount and any specialty beers that are coming in. I can stop it any time, but I choose to get most of these texts (even though many just don't apply to me) because I find value in knowing what is going on.

    Would I scan a QR in a store that I want to get a discount at? Perhaps.

    Now... would I want to be texted about IM stuff. Absolutely not - THAT would be annoying to me. Perhaps some would like it.

    Provide real value to a person and it will work and it is not annoying.
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    • I am currently using galaxytext.com for my sms platform and texts. I've used avid and trumpia and have stuck with galaxytext for their pricing and support. Has anyone tried anyone else? I've done tons of research into these companies so curious about other thoughts.
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  • Profile picture of the author Iluminada
    With changing laws about sms sending its difficult to market using sms services. But tehre is still scope to get specific niche sms marketing.
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    • Originally Posted by Iluminada View Post

      With changing laws about sms sending its difficult to market using sms services. But tehre is still scope to get specific niche sms marketing.
      Not really, you just need to abide by those laws. Don't spam people, simple as that and just focus on opt-in via hand set and not sending out a blast of collected numbers, those always get low opt-ins.
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  • Profile picture of the author Marketingmobile
    Think what I am going to do is put a section at the bottom of every bill that people can write their mobile number to receive offers from us.

    Has anyone got first hand with any of these UK SMS companies???
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  • People can write their number down on a piece of paper, you can collect the data and upload the list to your platfom, but essentially you will need to do what they call in the industry a "Hand Set Verifier". You need to send them an initial text with a statement and to opt-in text YES or NO. They need to say yes for them to be added to your main list in your keyword.

    From my numbers doing it this way it's a pretty low ratio. People need to be aware they are receiving texts, they need to know they will be getting one OR make them opt in on the spot, there's several ways to do that and this method yields the best results and the best return.

    Remember guys if you do it HTTP it's crap, and the carriers in the main countries will be cracking down on that since it's less regulated. When it comes to premium SMPP service it is highly regulated in Europe and North America. IN Asia and the middle east it's disgusting, people get spammed badly and probably receive 2-3 texts a day. This is why the 1st world countries are regulating it so it doesn't get to that. In China this was a SIGNIFICANT issue in 2000 with text spam. You have some cock suckers in the US and probably Canada who spam and sell lists. I don't want to name names but I know when I signed up with AVID and I provided my number, after that I received spam texts, phone calls that I won a Carribean cruise etc... I am not saying it's Avid, but really strange how I never received spammy texts or random phone calls until I submitted my number with them. Could have been trumpia as well but no way for me to know for sure.

    Remember also, there is a reason Avid focuses on reseller because they know the market is still a little weak with Mobile and businesses using this SMS technology, they rather the little guys go run around and find business and burn cash instead of them. That is reseller, that is white label. So before you get into these you need to really understand Mobile, the Market and especially the price plan with your company.
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  • Profile picture of the author Marketingmobile
    Has anyone had any experience with Text Local, Esendex or Text Marketer????
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  • Profile picture of the author jessigkm
    Mobile marketing is the good way for marketing your product,lot of advantages are there in the mobile marketing..with the use of mobile marketing we can easily contact the people..it is the good way to take the business to success..
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  • Profile picture of the author pingsters
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    SMS marketing has its pros and cons, just like any other industry.

    SMS marketing is simpler and less expensive than the same web-based marketing content. Easy to work with, unobtrusive, easy to share(messages can easily be forwarded). SMS remains one of the simplest and most effective methods of mobile marketing.

    On the other hand, SMS messages being limited to around 160 characters; it is often difficult to create an effective message within such short character limits. SMS marketing is often regarded as spam message. While consumers are accustomed to receiving a certain amount of spam messages on their e-mails, a mobile phone is very personal and therefore, spam is not tolerated. Unfortunately with bulk SMS marketing, service interruption occasionally occurs, therefore prone to failure of delivery.

    Just like pretty much ANY marketing tactic, your company's success with SMS marketing will depend on execution, content, and target audience.
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    • Profile picture of the author MrIMVO
      This may not be the best thread for my question (so someone pleae point me in the right spot if I'm hijacking the thread).

      I'm unclear as to how the mobile coupon is redeemed by the customer and then not used more than once.

      If a customer gets a free donut for joining the text list then what do they show the cashier to redeem their free donut - and couldn't the customer show (what ever it is they show) the cashier the same coupon again and again - each time getting a free donut?

      thanks,
      m
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      • Profile picture of the author xlfutur1
        Originally Posted by MrIMVO View Post

        This may not be the best thread for my question (so someone pleae point me in the right spot if I'm hijacking the thread).

        I'm unclear as to how the mobile coupon is redeemed by the customer and then not used more than once.

        If a customer gets a free donut for joining the text list then what do they show the cashier to redeem their free donut - and couldn't the customer show (what ever it is they show) the cashier the same coupon again and again - each time getting a free donut?

        thanks,
        m
        You could simply say "today only!" for the redemption. Then just check the date of the text. That is one reason I like weekly drawings because you don't have to give away the store to each subscriber when they opt in.
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      • Profile picture of the author imsolutionsgroup
        Originally Posted by MrIMVO View Post

        This may not be the best thread for my question (so someone pleae point me in the right spot if I'm hijacking the thread).

        I'm unclear as to how the mobile coupon is redeemed by the customer and then not used more than once.

        If a customer gets a free donut for joining the text list then what do they show the cashier to redeem their free donut - and couldn't the customer show (what ever it is they show) the cashier the same coupon again and again - each time getting a free donut?

        thanks,
        m
        Ask whoever you're using for a platform if the have a dynamic expiration option.

        For example, the SMS platform I had built for me has dynamic expiration's. So, the business owner gets to decide how long the initial coupon is good for from today only up-to 31 days. If they decide today only and someone opt-in today the text messages says "Expires: 07/25/2013" is the business owner decides 7 days and someone opted-in today it would say "Expires: 08/01/2013"

        I believe that's the best way and easiest way for both the employees and customers.

        If you're looking for a SMS platform you can use for your business, let me know.
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  • Profile picture of the author richfieldmkt
    Mobile Marketing is great for generating local sales traffic. Look at the growth of contactless payments but these, currently, are for small amounts. QR code generation in the PoS hardware is the future with readers already available in many apps
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  • Profile picture of the author TrumpiaTim
    Definitely the future for communication, there's been a drop off when it comes to P2P SMS texting, but over the years there's been a significant increase in B2C messaging so mobile will continue to be a big player in this environment.
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  • Profile picture of the author Marketingmobile
    Thanks for all you help and advice guys! Really helped!

    I have had a look at a few companies and decided to go with Text Marketer. They seem the cheapest and have some good articles/blog posts on mobile marketing if any is interested Bulk SMS Gateway and Marketing Blog
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  • Profile picture of the author AvidJon
    Originally Posted by Marketingmobile View Post

    Hello I was just wondering what people's thoughts were on SMS marketing? Is it the future? Or is it just annoying nuisance that we all wish would go away?

    Is there anyone who has a small business and have had success with Mobile Marketing?

    Just wondering if anyone had any help or tips on the matter.

    Thanks in advance.
    MM-

    SMS Marketing is going to part of the future of marketing, but at the same time sms marketing is used right now.

    SMS Marketing is a very powerful marketing tool that can be used to directly send a marketing message to an individual consumer. One of the challenges with SMS marketing is getting the consumer to engage in the first places. When trying to get your target audience to opt in you have to create a value that is worth them taking the time to text in.

    When thinking about of SMS marketing it acts as part of the marketing process. As we move forward with mobile marketing it is going to become a more experienced based type of marketing. Consumers are becoming part of of marketing campaigns, they are using their mobile devices to engage and participate on a whole new level.
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  • Profile picture of the author kmanbloquet
    I was recently at a conference where the keynote speaker made millions on mobile marketing. You see shows like American Idol us it all the time where you text to vote for your favorite person. Big companies are now collecting data from users and finding better ways to market to them. Like how Google sends you targeted ads, Facebook and other big companies are starting to do that using mobile ads. The space in my opinion still has a lot of room to grow. I personally feel that sending text message ads are not as effective as other more innovative ad. It is like email marketing, unless your subscribers really care about your company/product they will not read the emails you send them.
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  • Profile picture of the author MaddieQ
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    I don't like receiving marketing text messages because they usually start with one or two a week and then I keep getting messages more and more often.
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  • Profile picture of the author jeffsmitth
    There are few factors that now a days Mobile Marketing increasing daily basis. When we are new on Internet, there is trend of email marketing. It is really effective. When you login to your inbox, you got 1-2 emails daily basis from different companies. Because that time usage of internet increasing. Now a days, every body know that mobile usage is increasing day by day. So companies are trying to use those things which are mostly used..
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  • Profile picture of the author 4webmaster
    It is annoying when you receive sms from business you did not opt-in and when it's on daily basis. Also sms like news... is crap.

    But if it's from a opt-in, you get real deals from a local business, it's fantastic and worth 10X a mailing list.
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  • Profile picture of the author GlobalPMT
    My thoughts are that it is great if the person has opted in and wants to receive SMS from your business. Some of the bigger companies (e.g. Ralph Lauren, Calvin Klein, etc.) are doing just this to create repeat customers and giving out discounts this way. This question definitely gets me thinking about using SMS in my business, I just don't know how at this point.
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