Any experts in the Asian mobile markets?

Joe Ray · 6th Jul 2013, 05:00 AM

I want to market apps, games and e-books in Asia.

Anyone has any experience in successfully introducing an existing brand and/or creating a new brand in Asia for mobile?

I have a brand that has a very good brand awareness worldwide, I want to create a meaningful business opportunity for it in Asia.

I appreciate any feedback!

Silentkiller1 · 7th Jul 2013, 11:56 AM

Asia have a huge mobile potential and you can use regional networks such as inmobi,buzzcity and also google.

Joe Ray · 7th Jul 2013, 08:58 PM

Originally Posted by Silentkiller1

Asia have a huge mobile potential and you can use regional networks such as inmobi,buzzcity and also google.

Thanks very much! Yes, they are good companies, mainly involved in mobile advertising. I will talk to them, they should be able to give me some info on the market potentials, and who knows, they might even help me!

Thanks aagian!

crescendo · 7th Jul 2013, 11:40 PM

In Asia there are many experts available, the asia now become a very big market according to servey report of 2010. Informa and InMobi are the leading strong growth in asia, you can talk about these.

moonbridge · 20th Jan 2014, 03:55 AM

Over the last 3 months,I have written to countless advertising & marketing agencies in China,Hong Kong & other Asian Countries about promoting a straight dating service ,,,yet to receive one single reply can anybody give us a tip or 2

wero1204 · 20th Jan 2014, 08:53 PM

I know a bit about mobile app marketing since we are dealing with it every day in AppFlood. To be honest it's a long and taught way to go for your app if you want to enter a Chinese market. Since App Store is banned in China, mobile app market has become really fragmented - there is a magnitude of different app stores that you would have to consider joining. Making an app a success is not easy on numerous different platforms. Apart from that, Chinese audience is much more reluctant towards English language apps so it's best if you have your app translated into Chinese first. Also, you may wanna consider introducing some elements of Chinese culture into your app first to make it more appealing.
Thats just a few quick points to give a general overview of how the situation looks like.

vne5 · 20th Jan 2014, 10:41 PM

Originally Posted by wero1204

I know a bit about mobile app marketing since we are dealing with it every day in AppFlood. To be honest it's a long and taught way to go for your app if you want to enter a Chinese market. Since App Store is banned in China, mobile app market has become really fragmented - there is a magnitude of different app stores that you would have to consider joining. Making an app a success is not easy on numerous different platforms. Apart from that, Chinese audience is much more reluctant towards English language apps so it's best if you have your app translated into Chinese first. Also, you may wanna consider introducing some elements of Chinese culture into your app first to make it more appealing.
Thats just a few quick points to give a general overview of how the situation looks like.

We should get together and talk shop sometime. I am in Beijing also.

RaymondB · 20th Jan 2014, 10:46 PM

Joe Ray, mobile is exploding in Indonesia, Philippines, Korea, China, and many other places. Try to market there and see what you get

John Jonas Phil VA · 21st Jan 2014, 08:32 AM

Originally Posted by moonbridge

Over the last 3 months,I have written to countless advertising & marketing agencies in China,Hong Kong & other Asian Countries about promoting a straight dating service ,,,yet to receive one single reply can anybody give us a tip or 2

moonbridge, I think the reason for that is a lot of Asian countries are still pretty conservative. The singles here in Asia date but they rarely go through a dating service.

John Jonas Phil VA · 21st Jan 2014, 08:34 AM

Joe Ray, you should also try marketing in Singapore. They have the highest number of smartphone users in Asia and a sophisticated app market.

vne5 · 21st Jan 2014, 07:50 PM

Originally Posted by John Jonas Phil VA

Joe Ray, you should also try marketing in Singapore. They have the highest number of smartphone users in Asia and a sophisticated app market.

Bro, where are you getting this information? China has 550,000,000 smartphones in use in 2013

All the facts & figures on China's smartphone users in 2013

Singapores population in 2012 is 5.132 million. So, basically China has 100X more people using smartphones, as is the population of Singapore.

I like the fact that people take time to reply to posts, but at least get your facts straight. I guess people just post for the sake of posting. No matter what it is.

The 2 most difficult challenges people face in China's app markets are language and Google Play Market hassles. Without going through extensive, outside measures, forget about push-notifications etc. You can still use Baidu's market to send these, but only if you 1) read Mandarin and 2) can implement their SDK's

JagSEO · 22nd Jan 2014, 01:25 PM

Singapore and China would be the best market for mobile.

htd · 24th Jan 2014, 11:40 PM

Language is always a challenge. While Google Translate is a good tool, it is not perfect when trying to convey some messages from English to many languages. Saying something like " WOW super deal..... " When translated to Mandarin it can come off completely wrong to the user. You simply can't properly translate everything. You should find someone who is bi-lingual and understands the subtleties of the two languages. Then working together you can better convey your true meaning. Perhaps you should try a joint venture with someone with some cultural experience. No sense in promoting dating offers if the country you are targeting is reluctant to participate

DO YOUR RESEARCH FIRST ..............

tyrdsouza · 26th Jan 2014, 12:22 PM

I would recommend you ad networks like Inmobi for Asia, If you need any help do drop me a note tyrone@inmobi.com

On Android in China - Apk download works , or you may consider listing in the local Chinese app stores.

If your running in China be sure to run Chinese ads. Similarly local languages need to be used for Indonesia & Malaysia.

For Thailand , India , Philippines , Bangladesh, Pakistan you can run english ads.

Tagb · 27th Jan 2014, 04:59 AM

Originally Posted by Joe Ray

I want to market apps, games and e-books in Asia.

Anyone has any experience in successfully introducing an existing brand and/or creating a new brand in Asia for mobile?

I have a brand that has a very good brand awareness worldwide, I want to create a meaningful business opportunity for it in Asia.

I appreciate any feedback!

Japan and China would be the best market for mobile.

Logo Design, Web Design & Development, Mobile Apps & SEO Company | Tagsoft Technologies

vne5 · 29th Jan 2014, 12:13 AM

Hey guys, a couple more pointers. FIrst, find a list of online classifieds in the asian cities and contact some of the translators. You would be surprised how cheap they are. YOu can't expect most of them to perfectly translate the U.S. Constitution, but they will be a lot better than google translate.

Second, DO NOT…I repeat. DO NOT..use sarcasm! Trust me when I tell you that you will spend more time explaining why you just insulted someone or sounded like a douche bag, than trying to make a funny! Good luck! and stay out of Beijing! LOL

6th Jul 2013, 05:00 AM	#1
Joe Ray www.deeptenger.com Registered Member Join Date: 2013 Posts: 518 Thanks: 212 Thanked 91 Times in 77 Posts Blog Entries: 1	Any experts in the Asian mobile markets? Share on: I want to market apps, games and e-books in Asia. Anyone has any experience in successfully introducing an existing brand and/or creating a new brand in Asia for mobile? I have a brand that has a very good brand awareness worldwide, I want to create a meaningful business opportunity for it in Asia. I appreciate any feedback!

7th Jul 2013, 11:56 AM	#2
Silentkiller1 Unfocussed!!! Join Date: 2011 Location: Planet Earth Posts: 832 Thanks: 22 Thanked 126 Times in 109 Posts	Re: Any experts in the Asian mobile markets? Share on: Asia have a huge mobile potential and you can use regional networks such as inmobi,buzzcity and also google.
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7th Jul 2013, 11:40 PM	#4
crescendo Hemant Latawa Join Date: 2010 Location: INDIA Posts: 213 Thanks: 1 Thanked 22 Times in 20 Posts	Re: Any experts in the Asian mobile markets? Share on: In Asia there are many experts available, the asia now become a very big market according to servey report of 2010. Informa and InMobi are the leading strong growth in asia, you can talk about these.

20th Jan 2014, 03:55 AM	#5
moonbridge Warrior Member Join Date: 2014 Location: Australia Posts: 6 Thanks: 0 Thanked 1 Time in 1 Post	Re: Any experts in the Asian mobile markets? Share on: Over the last 3 months,I have written to countless advertising & marketing agencies in China,Hong Kong & other Asian Countries about promoting a straight dating service ,,,yet to receive one single reply can anybody give us a tip or 2

20th Jan 2014, 08:53 PM	#6
wero1204 Warrior Member Join Date: 2013 Location: Beijing, China Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Any experts in the Asian mobile markets? Share on: I know a bit about mobile app marketing since we are dealing with it every day in AppFlood. To be honest it's a long and taught way to go for your app if you want to enter a Chinese market. Since App Store is banned in China, mobile app market has become really fragmented - there is a magnitude of different app stores that you would have to consider joining. Making an app a success is not easy on numerous different platforms. Apart from that, Chinese audience is much more reluctant towards English language apps so it's best if you have your app translated into Chinese first. Also, you may wanna consider introducing some elements of Chinese culture into your app first to make it more appealing. Thats just a few quick points to give a general overview of how the situation looks like.

20th Jan 2014, 10:46 PM	#8
RaymondB HyperActive Warrior Join Date: 2013 Posts: 249 Thanks: 235 Thanked 23 Times in 21 Posts	Re: Any experts in the Asian mobile markets? Share on: Joe Ray, mobile is exploding in Indonesia, Philippines, Korea, China, and many other places. Try to market there and see what you get
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21st Jan 2014, 08:34 AM	#10
John Jonas Phil VA VA in Progress Join Date: 2012 Location: Davao City Posts: 1,315 Thanks: 1,080 Thanked 390 Times in 328 Posts	Re: Any experts in the Asian mobile markets? Share on: Joe Ray, you should also try marketing in Singapore. They have the highest number of smartphone users in Asia and a sophisticated app market.
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22nd Jan 2014, 01:25 PM	#12
JagSEO The Cave Man War Room Member Join Date: 2010 Posts: 334 Thanks: 59 Thanked 96 Times in 79 Posts	Re: Any experts in the Asian mobile markets? Share on: Singapore and China would be the best market for mobile.
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24th Jan 2014, 11:40 PM	#13
htd Active Warrior War Room Member Join Date: 2012 Posts: 53 Thanks: 17 Thanked 3 Times in 3 Posts	Re: Any experts in the Asian mobile markets? Share on: Language is always a challenge. While Google Translate is a good tool, it is not perfect when trying to convey some messages from English to many languages. Saying something like " WOW super deal..... " When translated to Mandarin it can come off completely wrong to the user. You simply can't properly translate everything. You should find someone who is bi-lingual and understands the subtleties of the two languages. Then working together you can better convey your true meaning. Perhaps you should try a joint venture with someone with some cultural experience. No sense in promoting dating offers if the country you are targeting is reluctant to participate DO YOUR RESEARCH FIRST ..............
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26th Jan 2014, 12:22 PM	#14
tyrdsouza Active Warrior Join Date: 2014 Posts: 43 Thanks: 0 Thanked 10 Times in 10 Posts	Re: Any experts in the Asian mobile markets? Share on: I would recommend you ad networks like Inmobi for Asia, If you need any help do drop me a note tyrone@inmobi.com On Android in China - Apk download works , or you may consider listing in the local Chinese app stores. If your running in China be sure to run Chinese ads. Similarly local languages need to be used for Indonesia & Malaysia. For Thailand , India , Philippines , Bangladesh, Pakistan you can run english ads.
	Last edited on 26th Jan 2014 at 09:58 PM. Reason: grammatical error

29th Jan 2014, 12:13 AM	#16
vne5 Owner LMCreatives War Room Member Join Date: 2011 Location: From USA but live in Beijing Posts: 172 Thanks: 6 Thanked 38 Times in 31 Posts	Re: Any experts in the Asian mobile markets? Share on: Hey guys, a couple more pointers. FIrst, find a list of online classifieds in the asian cities and contact some of the translators. You would be surprised how cheap they are. YOu can't expect most of them to perfectly translate the U.S. Constitution, but they will be a lot better than google translate. Second, DO NOT…I repeat. DO NOT..use sarcasm! Trust me when I tell you that you will spend more time explaining why you just insulted someone or sounded like a douche bag, than trying to make a funny! Good luck! and stay out of Beijing! LOL
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