Mobile Website Madness - Is anyone selling? If so what niche?

jharri · 28th Aug 2013, 06:13 PM

Just wondering if anyone is actually making any money selling mobile websites. Wondering also what niche seems to be most receptive?

Thanks,
Jim

ozlizard · 30th Aug 2013, 12:32 AM

I am only using cold email at the moment, with very little success.
My feeling is that most small business owners are as thick as two short planks.

DexterGallagher · 30th Aug 2013, 01:03 AM

Originally Posted by ozlizard

My feeling is that most small business owners are as thick as two short planks.

LOL, yes you are right - BUT it is your job to educate them.

We do cold calling from a script we have used in other businesses (originally it was a devised by a 3M sales manager!) and it has a good conversion into either an appointment, mockup of mobile website or even a demonstration for a product - so can be used in most industries.

We have also taken on an email team to see how it goes, as we can have a greater reach with email almost 5x more per day. The more no's you get, the nearer you are to a yes.

No one niche is more receptive in my opinion - they all have reservations, so you have to educate them. Some warriors just phone up and ask if the want a mobile website - totally wrong approach! The easiest answer from the business owner is 'no, go away'.

But if you can address a problem they have, they will listen and they will pay for your expertise.

Dexter.

mramp · 30th Aug 2013, 12:50 PM

have you tried approaching local businesses ?

DexterGallagher · 31st Aug 2013, 03:40 AM

Isn't that first port of call?:confused:

If the op can't figure that out, there is no chance. :p

Originally Posted by mramp

have you tried approaching local businesses ?

dman1995 · 1st Sep 2013, 07:11 AM

Originally Posted by ozlizard

I am only using cold email at the moment, with very little success.
My feeling is that most small business owners are as thick as two short planks.

Hi everyone! I think that their is a great opportunity here with the need for business' to go Mobile. With that being said, I believe that the best way to attack this is with a multi pronged approach. Cold email is fine, but that's just one method, why limit your potential pool of clients in such a way. I mean let's face it, there will be a large portion of that audience that will never respond to that type of marketing. Also if you have limited experience in copywriting you may want to outsource that part of it to improve response rates. Print up flyers and visit your local business'. Make sure it puts your message across in a positive way and succinctly explains why they need your expertise in today's market! If face to face sales is not your thing that's fine, use the phone with a scripted pitch like dexter.

Just be sure to get your hands on a quality script that can bring home the bacon. It might take 1000 no's to get that 1st yes, just keep refining what does work for you and keep tying different avenues to reach your target audience!

rainingproblems · 1st Sep 2013, 04:09 PM

Originally Posted by mramp

have you tried approaching local businesses ?

Ummm....that's a somewhat strange question....me thinks that if am selling selling mobile, I wouldn't be courting a business owner on the other side of the country...esp if I hope to close the sale face to face.

ozlizard · 1st Sep 2013, 07:15 PM

I think the problem with small business owners is that their heads are down and their arses are up. In other words they are so involved in working IN their business, instead of working ON their business, that they just can't see the big picture.
Whare I am, in a small rural community with some larger regional towns, it amazes me how many businesses don't even have a web site!

Cold emailing is not the best way to go, but cold calling small business owners who are flat out working is not a great idea either.

I do like the idea of flyers, or better still a flyer inside an envelope, addressed to the business owner, delivered or shoved under their door after hours. I will try this one for sure.

ozlizard · 2nd Sep 2013, 06:44 PM

I am, going to target local business, as stated above, by slipping a flyer inside an envelope under their business doors after closing. You know it's going to get opened.
I have been trying to think of something a bit out of the box to have on the front of the envelope, rather than just "To the Business Owner".

Any ideas?

DexterGallagher · 4th Sep 2013, 01:30 AM

We used $1 bills and it worked

Problem was we had a team of people delivering them for us in 5 cities. I started with 20 businesses per city. So in theory we had a potential 100 prospects. We had 30 inquiries for mobile websites and out of the 30, 17 turned to orders at between $399 and $699 depending on the niche/work involved.

In our opinion the effort did not pay off, if we had had orders in the region of 20+ it would be a different story.

Originally Posted by ozlizard

I am, going to target local business, as stated above, by slipping a flyer inside an envelope under their business doors after closing. You know it's going to get opened.
I have been trying to think of something a bit out of the box to have on the front of the envelope, rather than just "To the Business Owner".

Any ideas?

28th Aug 2013, 06:13 PM	#1
jharri Active Warrior Join Date: 2010 Posts: 88 Thanks: 62 Thanked 16 Times in 15 Posts	Mobile Website Madness - Is anyone selling? If so what niche? Share on: Just wondering if anyone is actually making any money selling mobile websites. Wondering also what niche seems to be most receptive? Thanks, Jim

30th Aug 2013, 12:32 AM	#2
ozlizard Active Warrior Registered Member Join Date: 2013 Location: Western Australia Posts: 88 Thanks: 2 Thanked 16 Times in 13 Posts	Re: Mobile Website Madness - Is anyone selling? If so what niche? Share on: I am only using cold email at the moment, with very little success. My feeling is that most small business owners are as thick as two short planks.
	Mobile Sites/Web Sites/Mobile Marketing http://www.zapmedia.com.au

30th Aug 2013, 12:50 PM	#4
mramp Warrior Member War Room Member Join Date: 2012 Location: Santa Barbara Posts: 26 Thanks: 3 Thanked 3 Times in 2 Posts	Re: Mobile Website Madness - Is anyone selling? If so what niche? Share on: have you tried approaching local businesses ?
	Stop Sucking: http://skinnyrichguy.com

1st Sep 2013, 07:15 PM	#8
ozlizard Active Warrior Registered Member Join Date: 2013 Location: Western Australia Posts: 88 Thanks: 2 Thanked 16 Times in 13 Posts	Re: Mobile Website Madness - Is anyone selling? If so what niche? Share on: I think the problem with small business owners is that their heads are down and their arses are up. In other words they are so involved in working IN their business, instead of working ON their business, that they just can't see the big picture. Whare I am, in a small rural community with some larger regional towns, it amazes me how many businesses don't even have a web site! Cold emailing is not the best way to go, but cold calling small business owners who are flat out working is not a great idea either. I do like the idea of flyers, or better still a flyer inside an envelope, addressed to the business owner, delivered or shoved under their door after hours. I will try this one for sure.
	Mobile Sites/Web Sites/Mobile Marketing http://www.zapmedia.com.au

2nd Sep 2013, 06:44 PM	#9
ozlizard Active Warrior Registered Member Join Date: 2013 Location: Western Australia Posts: 88 Thanks: 2 Thanked 16 Times in 13 Posts	Re: Mobile Website Madness - Is anyone selling? If so what niche? Share on: I am, going to target local business, as stated above, by slipping a flyer inside an envelope under their business doors after closing. You know it's going to get opened. I have been trying to think of something a bit out of the box to have on the front of the envelope, rather than just "To the Business Owner". Any ideas?
	Mobile Sites/Web Sites/Mobile Marketing http://www.zapmedia.com.au