Learn from Dunkin' Donuts mobile marketing strategy

imsolutionsgroup · 9th Sep 2013, 09:34 PM

I wanted to share this link and idea that Dunkin Donuts is doing to build their mobile marketing list...because I think it's a great idea and we can all learn from it!

I'm not sure how many markets they're doing this in, but in my market Philadelphia, Dunkin Donuts is giving away FREE medium hot or iced coffee every day after the Philadelphia Eagles win. See here - Saving with 6abc: Free coffee if the Eagles win | 6abc.com

The catch/strategy: You must download the Dunkin Donuts app to receive the free medium coffee coupon.

This is an awesome strategy because not only is this building their app database, but it's also generating a ton of buzz. I didn't hear about this from the news or Dunkin Donunts. I heard about this promotion from my facebook page where someone shared the link. And, it already has 33 likes on just my friends feed.

Now, think about a local small business running a similar type of promotion. What amazing word-of-mouth this will generate for them! (Be there consultant for this and cash in!)

How many co-workers do you think will come into work tomorrow bragging about how they got a free coffee? (Eagles won tonight)

You don't just need a mobile app for a promotion like this. This can also easily be done with a SMS marketing campaign. You just need to create a specific keyword list for this promotion where your local audience can optin to the list. Then, you can just text them the coupon the following day.

Advertise how to optin to the SMS list all over the place. Create flyers for in the store, post on social media, your website, etc. and watch the word-of-mouth the business will get. Who doesn't love FREE stuff!!!

ChaletDM · 12th Oct 2013, 08:59 PM

Hi imsolutionsgroup,

I found your thread very interesting. What you were relaying reminds me of something I heard the other day. Apparently there is a sandwich shop in the D.C. area that is giving discounts to furloughed workers. They are also charging double for members of Congress. An interesting spin on getting loyal regular "non-Congress member" customers.

In the case of Dunkin Donuts, they could still give this offer, but if you are a fan of the opposing team they will charge you double (I'm sure these fans will not admit this...especially if they need to pay double). Might help to garner the loyalty of Philadelphia Eagles fans to their local franchise.

Video Expert · 12th Oct 2013, 09:13 PM

Great information.

John Jonas Phil VA · 13th Oct 2013, 10:43 PM

I like their strategy because it's interesting enough to be newsworthy =) Getting the local sports community involved was a nice touch

Nail Yener · 15th Oct 2013, 11:57 AM

Very smart concept. I think this type of marketing strategy can be used by most types of local businesses (but especially food related ones).

I was away from the forum for a bit and it is nice to see that I can still learn new strategies when I come back after a while. Thanks for the share.

imsolutionsgroup · 15th Oct 2013, 12:30 PM

Originally Posted by Nail Yener

Very smart concept. I think this type of marketing strategy can be used by most types of local businesses (but especially food related ones).

I was away from the forum for a bit and it is nice to see that I can still learn new strategies when I come back after a while. Thanks for the share.

You're welcome, Nair!

Update: I've been loving my free coffee...eagles have 3 wins so far

dman1995 · 15th Oct 2013, 08:19 PM

Great share! Always looking for new or different ways to market to consumers. Connecting with the fan base of a local sports team was very smart on Duncan's part, this concept could definitely be expanded upon...

RaymondB · 15th Oct 2013, 09:38 PM

Great strategy. This can be used locally. Thanks for sharing!!

dadokpak · 16th Oct 2013, 11:09 PM

wow..very nice strategy..
thanks for sharing..

BeginningWarrior · 17th Oct 2013, 08:00 AM

That strategy could work well in a lot of niches. Hair salons and restaurants would be two I work with that I see could benefit a lot from the strategy used by Dunkin Donuts.

ktt · 18th Oct 2013, 02:47 AM

I think this is a great strategy! Thanks for sharing!

imsolutionsgroup · 1st Nov 2013, 10:03 AM

Originally Posted by ktt

I think this is a great strategy! Thanks for sharing!

You're welcome, ktt. If you end up using this strategy...report back and let us know how it works out.

ATAC · 2nd Nov 2013, 11:52 AM

I have been monitoring Dunkin Donuts marketing strategies for a couple of years now and they have been ahead of the curve for a while
.
I actually used them as a case study when promoting one of my products .
Thanks for the insight.

johnnydio · 2nd Nov 2013, 06:22 PM

Yes I have been implying this method for a while now, glad to see someone else succeed.

piney94 · 4th Nov 2013, 05:44 PM

This strategy is good to use in any sports town, not just with Dunkin Donuts, but for businesses that either have an app, sms list, etc. Just think "free drink, Monday" or "free appetizer Monday," just for a win. It could be the start of a tradition and one that you, as an offline mobile marketer could manage.

imsolutionsgroup · 27th Jan 2014, 03:14 PM

Originally Posted by piney94

This strategy is good to use in any sports town, not just with Dunkin Donuts, but for businesses that either have an app, sms list, etc. Just think "free drink, Monday" or "free appetizer Monday," just for a win. It could be the start of a tradition and one that you, as an offline mobile marketer could manage.

I like the tradition part

NewParadigm · 29th Jan 2014, 05:00 PM

It's be tough to do here in MN since the promo depends on vikings winning games

carlamae · 30th Jan 2014, 12:18 AM

OH, I am sooo all over this method! You can send promo and coupon codes or clearance information lickity split! Any business model can benefit from this.

9th Sep 2013, 09:34 PM	#1
imsolutionsgroup Advanced Warrior War Room Member Join Date: 2012 Location: Philadelphia, PA Posts: 629 Thanks: 39 Thanked 197 Times in 103 Posts	Learn from Dunkin' Donuts mobile marketing strategy Share on: I wanted to share this link and idea that Dunkin Donuts is doing to build their mobile marketing list...because I think it's a great idea and we can all learn from it! I'm not sure how many markets they're doing this in, but in my market Philadelphia, Dunkin Donuts is giving away FREE medium hot or iced coffee every day after the Philadelphia Eagles win. See here - Saving with 6abc: Free coffee if the Eagles win \| 6abc.com The catch/strategy: You must download the Dunkin Donuts app to receive the free medium coffee coupon. This is an awesome strategy because not only is this building their app database, but it's also generating a ton of buzz. I didn't hear about this from the news or Dunkin Donunts. I heard about this promotion from my facebook page where someone shared the link. And, it already has 33 likes on just my friends feed. Now, think about a local small business running a similar type of promotion. What amazing word-of-mouth this will generate for them! (Be there consultant for this and cash in!) How many co-workers do you think will come into work tomorrow bragging about how they got a free coffee? (Eagles won tonight) You don't just need a mobile app for a promotion like this. This can also easily be done with a SMS marketing campaign. You just need to create a specific keyword list for this promotion where your local audience can optin to the list. Then, you can just text them the coupon the following day. Advertise how to optin to the SMS list all over the place. Create flyers for in the store, post on social media, your website, etc. and watch the word-of-mouth the business will get. Who doesn't love FREE stuff!!!
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12th Oct 2013, 08:59 PM	#2
ChaletDM ChaletDM Join Date: 2012 Location: Good Ole' US of A Posts: 32 Thanks: 1 Thanked 12 Times in 10 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: Hi imsolutionsgroup, I found your thread very interesting. What you were relaying reminds me of something I heard the other day. Apparently there is a sandwich shop in the D.C. area that is giving discounts to furloughed workers. They are also charging double for members of Congress. An interesting spin on getting loyal regular "non-Congress member" customers. In the case of Dunkin Donuts, they could still give this offer, but if you are a fan of the opposing team they will charge you double (I'm sure these fans will not admit this...especially if they need to pay double). Might help to garner the loyalty of Philadelphia Eagles fans to their local franchise.

12th Oct 2013, 09:13 PM	#3
Video Expert Warrior Member Join Date: 2013 Posts: 12 Thanks: 9 Thanked 7 Times in 5 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: Great information.

13th Oct 2013, 10:43 PM	#4
John Jonas Phil VA VA in Progress Join Date: 2012 Location: Davao City Posts: 1,315 Thanks: 1,087 Thanked 393 Times in 331 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: I like their strategy because it's interesting enough to be newsworthy =) Getting the local sports community involved was a nice touch
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15th Oct 2013, 11:57 AM	#5
Nail Yener You reap what you sow. War Room Member Join Date: 2008 Location: Sometimes you don't. Posts: 959 Thanks: 197 Thanked 419 Times in 248 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: Very smart concept. I think this type of marketing strategy can be used by most types of local businesses (but especially food related ones). I was away from the forum for a bit and it is nice to see that I can still learn new strategies when I come back after a while. Thanks for the share.

15th Oct 2013, 08:19 PM	#7
dman1995 Active Warrior Join Date: 2013 Location: New York Posts: 52 Thanks: 10 Thanked 4 Times in 4 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: Great share! Always looking for new or different ways to market to consumers. Connecting with the fan base of a local sports team was very smart on Duncan's part, this concept could definitely be expanded upon...
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15th Oct 2013, 09:38 PM	#8
RaymondB HyperActive Warrior Join Date: 2013 Posts: 249 Thanks: 240 Thanked 23 Times in 21 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: Great strategy. This can be used locally. Thanks for sharing!!
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16th Oct 2013, 11:09 PM	#9
dadokpak Warrior Member Join Date: 2013 Posts: 5 Thanks: 2 Thanked 3 Times in 3 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: wow..very nice strategy.. thanks for sharing..

17th Oct 2013, 08:00 AM	#10
BeginningWarrior Warrior Member Join Date: 2011 Location: Saco, Maine Posts: 10 Thanks: 27 Thanked 15 Times in 15 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: That strategy could work well in a lot of niches. Hair salons and restaurants would be two I work with that I see could benefit a lot from the strategy used by Dunkin Donuts.

18th Oct 2013, 02:47 AM	#11
ktt Warrior Member Join Date: 2013 Posts: 6 Thanks: 0 Thanked 1 Time in 1 Post	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: I think this is a great strategy! Thanks for sharing!

2nd Nov 2013, 11:52 AM	#13
ATAC HyperActive Warrior War Room Member Join Date: 2013 Location: La Jolla Ca Posts: 332 Thanks: 8 Thanked 80 Times in 73 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: I have been monitoring Dunkin Donuts marketing strategies for a couple of years now and they have been ahead of the curve for a while . I actually used them as a case study when promoting one of my products . Thanks for the insight.
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2nd Nov 2013, 06:22 PM	#14
johnnydio HyperActive Warrior War Room Member Join Date: 2013 Location: Houston, Texas Posts: 119 Thanks: 8 Thanked 22 Times in 12 Posts Blog Entries: 1	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: Yes I have been implying this method for a while now, glad to see someone else succeed.
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4th Nov 2013, 05:44 PM	#15
piney94 HyperActive Warrior War Room Member Join Date: 2011 Location: Mishawaka, IN Posts: 126 Thanks: 203 Thanked 56 Times in 46 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: This strategy is good to use in any sports town, not just with Dunkin Donuts, but for businesses that either have an app, sms list, etc. Just think "free drink, Monday" or "free appetizer Monday," just for a win. It could be the start of a tradition and one that you, as an offline mobile marketer could manage.
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29th Jan 2014, 05:00 PM	#17
NewParadigm Senior Warrior Member Join Date: 2011 Posts: 1,141 Thanks: 634 Thanked 286 Times in 222 Posts	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: It's be tough to do here in MN since the promo depends on vikings winning games
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30th Jan 2014, 12:18 AM	#18
carlamae HyperActive Warrior War Room Member Join Date: 2009 Location: Canada Posts: 337 Thanks: 197 Thanked 47 Times in 40 Posts Blog Entries: 3	Re: Learn from Dunkin' Donuts mobile marketing strategy Share on: OH, I am sooo all over this method! You can send promo and coupon codes or clearance information lickity split! Any business model can benefit from this.
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