SMS marketing with no experience, help please

by bigmaz
21 replies
Hi guys

I am new here, so much info on this forum its amazing. Anyway, I am thinking of starting a local SMS marketing service, by building an opt in subscription through advertising, and then get companies on board to pay me to send out sms coupons for them. Basically they are paying for my list.

The problem is, I do not have any marketing experience, will this be a problem? I think I could take this on, but just thinking further down the line, things that I have not thought about that might pop up, and perhaps clients wont want my service as I am not experienced in marketing. I reckon I could build the list ok myself, through social advertising and flyers etc. Wondering what thoughts you guys have on this.

Cheers
#experience #marketing #sms
  • Profile picture of the author webcreams
    Hi there, check out SMS Text Message Marketing For Local Business
    It is a development I currently own. If you are interested in it, let me know. We can discuss several options. Cheers
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  • Profile picture of the author imsolutionsgroup
    Originally Posted by bigmaz View Post

    Hi guys

    I am new here, so much info on this forum its amazing. Anyway, I am thinking of starting a local SMS marketing service, by building an opt in subscription through advertising, and then get companies on board to pay me to send out sms coupons for them. Basically they are paying for my list.

    The problem is, I do not have any marketing experience, will this be a problem? I think I could take this on, but just thinking further down the line, things that I have not thought about that might pop up, and perhaps clients wont want my service as I am not experienced in marketing. I reckon I could build the list ok myself, through social advertising and flyers etc. Wondering what thoughts you guys have on this.

    Cheers
    Yes, you can absolutely do this successfully!

    Since you have no prior experience, nothing works better than proof. So you're doing exactly the right thing. Build you're own list and show these businesses owners that you have X amount of customers in there area who are interested in buying their products/services.

    It's all about the list...so for now focus on building the list. Here are some ideas of how you can build your list:

    1. Post your ad in the specific craigslist region
    2. Post flyers around college campuses if you have some local colleges near you. (college students always love a good deal and free stuff)
    3. Run your ad in Penny Saver - Online Classifieds | PennySaverUSA
    4. Ask local businesses if you can place a generic flyer in their stor to build the list and if they allow you...you will send 1 free message on their behalf to your entire list.
    5. Post an ad in local newspapers and/or magazines

    Then, once you have a successful list built and start selling blasts...not only can you continue to make money off of the blasts, but when these businesses see how successful SMS marketing can be for their business, you can sell them on creating their own SMS campaign just for their business.

    Hope that helps!
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  • Profile picture of the author bigmaz
    Thanks for the replies

    Where you say "you can sell them on", do you mean sell the subscribers contacts on?
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  • Profile picture of the author bigmaz
    What kind of promotions do the companies normally want to offer? If it isnt a controlled sms coupon, i.e. a one off voucher code, surely they are not going to offer a massive discount.
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  • Profile picture of the author imsolutionsgroup
    Just like any list, the businesses SMS list will take on its own "personality". From
    constant testing and tracking, you will discover what deals/messages they respond to
    best.

    So, to answer your question - Each business and list will need to offer different promotions. Just because one SMS message works for business A, doesn't mean it's guaranteed to work for business B.

    Below are some example message ideas. Remember: Every SMS message sent should benefit the customer. If the offer does not benefit the customer...your SMS campaign won't be successful.

    Message Ideas:


    1. SAVE MORE TEXT - show this text for % off any combo
    • Get $3 off your total bill with the purchase of ______
    • Take $5 off any ______ with the purchase of an ________

    2. SPEND MORE TEXT - Reward purchase over {larger than average
    purchase}
    • Show this txt for $___ gift card when you spend more than $___
    • Free _______ with purchase over $20
    • $15 worth of ______ for only $9
    • $___ off when you purchase any item

    3. GET MORE - one free _______ when you purchase two
    • Buy 1 _____ and get 1 FREE
    • Free ________ with the purchase of any

    4. EXCLUSIVE DEALS - Tuesday only special. Free ______ when you say
    the secret word of the day {insert secret word}
    • Today only ________ ½ off

    5. ALL INCLUSIVE - get this, that, and more for $___
    • Get _______ for $5. Today only!

    6. TRAFFIC-DRIVER OFFERS - come in between 5-8pm & get
    _____{special offer}
    • Come in between 5-8pm to get 40% off
    • Bring a friend or family member between 12-8pm & get _____
    FREE w/ the purchase of a ______

    7. PREDICTIVE TEXT - because of {local event, weather, special day} you
    need {your offer}
    • Beat the heat! come cool off with a FREE ________
    • Off work special- get $20 worth of ____ when you spend $15
    • It’s 5 o’clock! Come get a _____ for free

    8. CUSTOMER APPRECIATION - because we love ya’ we are doing
    {special offer}
    • Tonight only. _____ only $10.99. Show text to claim offer
    • Buy 1 {something} get 1 Free! Today only. Show text to claim
    offer
    • Summer cookout! Come hang out with us. $10 admission per
    person. Kids $5 per head. Music, games, food, fun!

    9. EVENT BUILD UP - send a text to promote a big event
    • Eating challenge
    • Customer appreciation days

    10.LETS HAVE FUN SECRET WORD (OR SECRET ACTION)
    • Say “Coffee Break Rules!” to get free donut with coffee order
    • Say “I Love Brad Pitt!” to get 50% off today!
    • Say “Bingo! Bingo!” to win free scratcher all this week
    • Or: Sunday Funday! Wear mis-matched socks today only, show
    socks and text to get ______
    • Wild Wednesday: Walk in, proclaim loudly “I Love BEER!” and
    show text (and ID) for $1 beers

    11.SLOW-DAY SURPRISE / SLOW-TIME SURPRISE
    • Today only - two for one cappuccino (order-booster better than
    discount)
    • For the next two hours, till 5pm -- Get a ____ for free

    12. LOYALTY-CARD BONUS
    • Got our Loyalty Card? Triple-Stamps today only!
    • Get a Loyalty Card today and get five stamps today only!

    13. HELP US TEST
    • Market research on new items
    • Test both our new appetizers, fill out survey, for price of one.
    • Special deal & price, and limited availability (use this to test
    customer acceptance of a possible new item; buy small quantity,
    offer only via text, get customer feedback. No need to reprint
    menus till it’s a winner!)

    14. BIGGER TABLE (if avg table=2 customers, make the deal for 3 or 4 at
    table)
    •table of 4 gets (dessert, discount)
    • birthday - your dinner free when bring 5 guests

    15. SELL A GIFT CARD, LOYALTY CARD, OR GIFT CERTIFICATE
    (somewhat viral)
    • Give a gift card to friend; get equal-value
    • Double-Stamp Wednesday (on slowday, get double stamp on
    loyalty card)
    • Bring a friend to get a loyalty card, get yours stamped triple with
    order

    16. FREE UPGRADE
    a. All weekend – Buy small Cappucino, get Large!
    b. Or: COFFEEBRAKE this week – Get Large ______ for price of
    Small!
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  • Profile picture of the author bigmaz
    I was going to just have one list, and text the coupons to the whole list. Kinda like Groupon, everyone gets the same deals sent to their email.

    But I might think about asking clients if they want their own list/campaign also. Although, thats where I think my lack of experience might hold me back. Also, do the clients never research this themselves and realise how cheap it is to do, and then question why I am charging so much?
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    • Profile picture of the author imsolutionsgroup
      Originally Posted by bigmaz View Post

      I was going to just have one list, and text the coupons to the whole list. Kinda like Groupon, everyone gets the same deals sent to their email.

      But I might think about asking clients if they want their own list/campaign also. Although, thats where I think my lack of experience might hold me back. Also, do the clients never research this themselves and realise how cheap it is to do, and then question why I am charging so much?

      Most companies who offer SMS plans offer them based on the amount of text messages you send per month. They limit you to an X amount of messages/month.

      For example, it might cost $50/month for 1000 messages.

      But, I've found that you are able to differentiate yourself and get better results when you sell the SMS service to your clients based on the amount of contacts in there list with unlimited sending...compared to setting a monthly limit of messages sent.

      You might offer this service to your clients for something like $199/month for up-to 500 contacts in their database and unlimited sending capabilities. Then for every additional 500 contacts it would be an extra $100/month.

      Since their list is growing, they will most likely be seeing even better results and they won't hesitate to pay you the extra cash each month.

      It's important to DIFFERENTIATE yourself in this market!

      Does that make more sense?
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      • Profile picture of the author dman1995
        Originally Posted by imsolutionsgroup View Post

        Most companies who offer SMS plans offer them based on the amount of text messages you send per month. They limit you to an X amount of messages/month.

        For example, it might cost $50/month for 1000 messages.

        But, I've found that you are able to differentiate yourself and get better results when you sell the SMS service to your clients based on the amount of contacts in there list with unlimited sending...compared to setting a monthly limit of messages sent.

        You might offer this service to your clients for something like $199/month for up-to 500 contacts in their database and unlimited sending capabilities. Then for every additional 500 contacts it would be an extra $100/month.

        Since their list is growing, they will most likely be seeing even better results and they won't hesitate to pay you the extra cash each month.

        It's important to DIFFERENTIATE yourself in this market!

        Does that make more sense?
        Great post, I agree 1000%

        It's important to DIFFERENTIATE yourself in this market!

        Get your foot in the door and grow with your clients list. This is the best way to do SMS (IMHO). (Once again experts please chime in.)
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        Patience is bitter, but it's fruit is sweet!

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      • Profile picture of the author bigmaz
        Originally Posted by imsolutionsgroup View Post

        Most companies who offer SMS plans offer them based on the amount of text messages you send per month. They limit you to an X amount of messages/month.

        For example, it might cost $50/month for 1000 messages.

        But, I've found that you are able to differentiate yourself and get better results when you sell the SMS service to your clients based on the amount of contacts in there list with unlimited sending...compared to setting a monthly limit of messages sent.

        You might offer this service to your clients for something like $199/month for up-to 500 contacts in their database and unlimited sending capabilities. Then for every additional 500 contacts it would be an extra $100/month.

        Since their list is growing, they will most likely be seeing even better results and they won't hesitate to pay you the extra cash each month.

        It's important to DIFFERENTIATE yourself in this market!

        Does that make more sense?
        Thanks again for your help, I really like how everyone is really willing to give their time on here

        With regards to the "unlimited sending" idea, I do like it, the fact you would stand out from the other competition. But isnt that a risk that you could potentially eat into your profit using that idea? For example, what if the client wants to send out 3 texts per week to 500 subscribers? That would cost you $240 in text credits.
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        • Profile picture of the author textMo
          Hi Bigmaz

          im sure you have had a lot of useful info from everyone on the forum, i have always found the warrior is the best place to go for information,

          the only down side is that not a lot of the guys are based in the uk!

          so when it comes to sms marketing its hard to get info that you need to know for the uk market,

          i see you are looking at sendmode for texting services?

          have a look at us before you make your mind up TextMo.net | SMS Bulk Text Messaging Solutions our prices are cheaper then sendmode, they charge 3.7p for 1000 we charge 2.99p for 1000 and the more you buy the cheaper it gets,

          we are uk based so we can give you all the information you need to know about running a sms campaign,

          we also offer a white label option so you can have your own site with your logos and branding on it!

          if you need any more info drop me an email,

          thanks

          steve - textmo.net
          steve.beard@gf-g.net
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          • Profile picture of the author bigmaz
            Originally Posted by textMo View Post

            Hi Bigmaz

            im sure you have had a lot of useful info from everyone on the forum, i have always found the warrior is the best place to go for information,

            the only down side is that not a lot of the guys are based in the uk!

            so when it comes to sms marketing its hard to get info that you need to know for the uk market,

            i see you are looking at sendmode for texting services?

            have a look at us before you make your mind up TextMo.net | SMS Bulk Text Messaging Solutions our prices are cheaper then sendmode, they charge 3.7p for 1000 we charge 2.99p for 1000 and the more you buy the cheaper it gets,

            we are uk based so we can give you all the information you need to know about running a sms campaign,

            we also offer a white label option so you can have your own site with your logos and branding on it!

            if you need any more info drop me an email,

            thanks

            steve - textmo.net
            stophsteve@gf-g.net
            Have PM'd you, your email address bounced back my email
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        • Profile picture of the author imsolutionsgroup
          Originally Posted by bigmaz View Post

          Thanks again for your help, I really like how everyone is really willing to give their time on here

          With regards to the "unlimited sending" idea, I do like it, the fact you would stand out from the other competition. But isnt that a risk that you could potentially eat into your profit using that idea? For example, what if the client wants to send out 3 texts per week to 500 subscribers? That would cost you $240 in text credits.
          You would know your clientele the best...so you should know approximately how many messages they are sending per month. It will also be your job to "guide" them in the right direction as to how many messages they SHOULD be sending a month. You need to track and measure with your client if 3 messages per week is too much. Are a lot of numbers unsubscribing because they're getting 3 messages a week? If yes, then you might need to cut back.
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  • Profile picture of the author marketkidz
    If you dont have experience than you must buy a sms pack and sms gateway and they will provide you software for it and you will be able to send sms with specified text by their software
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    • Profile picture of the author bigmaz
      Originally Posted by marketkidz View Post

      If you dont have experience than you must buy a sms pack and sms gateway and they will provide you software for it and you will be able to send sms with specified text by their software
      I am probably going to go with these guys, they seem the cheapest out there, esp in the UK:

      UK Bulk Text, Mobile Marketing, Mobile Websites, Database Cleaning
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  • Profile picture of the author bigmaz
    Would you guys recomend a business plan before starting this? I want to get out there and start getting subscribers right away
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  • Profile picture of the author TrumpiaTim
    You will want to be careful about this, to follow compliance and opt-in laws, you'll want to make sure that those opting know upfront that messages from various businesses will be sent to them.

    What would make sense is starting a local text club, so they know businesses in the local area will be promoting to them.

    If you have them opt in for one thing but start sending messages about another company/brand, this could turn into big trouble for you.
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    www.Trumpia.com

    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
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    • Profile picture of the author bigmaz
      Originally Posted by TrumpiaTim View Post

      You will want to be careful about this, to follow compliance and opt-in laws, you'll want to make sure that those opting know upfront that messages from various businesses will be sent to them.

      What would make sense is starting a local text club, so they know businesses in the local area will be promoting to them.

      If you have them opt in for one thing but start sending messages about another company/brand, this could turn into big trouble for you.
      i totally agree. i myself hate when i get txt about things i have not signed up for. i have already thought of this, and on the promotional stuff, i will b making it clear that its coupons from local businesses, and also say that they will receive no more than a certain amount of texts per week, might set that to about 2 or 3 per week max. and also mention that its all free for them.
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      • Profile picture of the author warpostdaily
        SMS marketing is definitely the way to go with everyone on their mobile phones. I read somewhere texts get opened within 4 minutes of delivery, on average.

        If you are going to be approaching local businesses to post the "flyers" someone has mentioned and in turn to acquire that businesses as a client--you might as well be approaching them about building them mobile websites too.

        SMS and mobile websites both help businesses engage with existing customers and to get new customers.

        Someone here mentioned 5 cents an SMS text? That's pretty average.
        Have you looked into Mobile Monopoly Blueprint...they offer 3 cents a text and 2000 free when you sign up...I believe they serve both the U.S. and U.K. too.

        Here MobileMonopolyBlueprint ...supposedly "it's closed to new members" but they have an email there and a waitlist.


        Hope that helps! That's a pretty competitive rate if you're looking to make a bigger profit.
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  • Profile picture of the author RaymondB
    BigMaz, I know one good platform provider that might directly help you on this. PM me if you want.
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    Friendly advice, useful tips...
    Raymond B.

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  • Profile picture of the author offerbribesarrah
    Hi, I would do some research make some test and repeat. Possible to partner up with a vet would help get business.
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