It's time to get compliant or face fines...
"Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines."
To be compliant, marketers need to ensure that consumers read and agree, in writing, to receive marketing text messages from a specific brand to the mobile number provided and that they understand they are not required to provide their consent as a condition of purchasing any goods or services.
The required written signature can be obtained via email, Web site form, text message, telephone key press or voice recording.
Many marketers unprepared as deadline looms for new SMS guidelines.