This Is How We Are Selling Mobile Websites.

38 replies
I recently contacted the local business networking team and asked if I could do a talk on 'the benefits of mobile websites for local businesses'. The organizer found a slot for me to do a 30 minute talk the following meeting.

I turned up with a QR code, a mobile and an iPad, I went through then benefits telling these local business owners how they can make their own mobile website for free! Then I offered the last 10 minutes to Q&As, I walked off stage and the next thing I knew I had people asking me other questions relevant to their business (that they did not want to air publicly.)

I handed out around 30 business cards during this time and over the next 3 days I had 15 calls from these business owners, asking how much it was for us to create a mobile website and host it. Then I arranged to go to their offices to discuss it further.

Having booked 2 full days of appointments, I met them all and did a mock up of each site, so they could have a play around with it. I priced some sites (depending on page numbers) between £199 and £299 (not a lot I know but wait...) The reason for the low price was that on completion and receipt of payment (cheque) I asked them to write down at least 3 contacts they knew who would benefit from a mobile website. Some give a lot more, some just gave 3.

Out of the 30 who took my card, I sold 13 mobile sites, but more importantly I had a pocket full of leads - around 45 warm leads!

I called them the rest of the week and made appointments to go and see them, 'as their friend had recommended me'. It was cool to show them the friends site as a testimonial, 2 actually called their friends up and asked what they thought of the service!

Now the thing was I took a 50/50 deposit, with 50% on completion, what I did was tell them as I did the first bunch, that the low price was only for the local business area and I pointed them to competitors who are charging £1500 for the same product. And I said on completion I would like 50% and at least 3 leads.

This time though, the price went up £299 to £399 (tier 2).

Out of the 45 leads - over 3 weeks I got 39 sales, now these 39 gave me the leads and I thought, there is no way I can get round all these people - 127 in total! So we took on a couple of salesmen who we trained, this is the first full week for them and 1 has seen 35 clients and sold 28 sites, the second has seen 30 clients and sold 30 sites. The price for these sites is £399 to £499.

We have decide to cap the prices at £499 and £599 from now on, but this works and now with the amount of warm leads being generated, we have to take on 2 more sales people - otherwise these warm leads will be wasted.

The plan is to have 6 sales people in total, who will be out everyday, then as soon as they have a yes, they text or email us after the appointment and we start building the mobile sites - they will even carry mobile merchant terminals to take the 50% deposit, this is cheaper than Paypal as we only pay 1% of the value in fees and the money is in the account within 72 hours.

Anyone can do this, start off small and build until you can not do any more yourself, then hire some people, scale it that is when you see real money.

Hope it helps.
#mobile #selling #websites
  • Profile picture of the author nob
    Wow Dexter thats awesome!! Do you do the mobile creation of all of these sites or are you using a team of outsources ?
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    • Profile picture of the author DexterGallagher
      Hi nob,

      We outsource the creation of the websites, that way we can have 24 x 7 operation.

      Dexter.

      Originally Posted by nob View Post

      Wow Dexter thats awesome!! Do you do the mobile creation of all of these sites or are you using a team of outsources ?
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      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author sahilsxy29
    nice man.. best of luck.. offer them some addons and you'll make some more $$$
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  • Profile picture of the author ish
    Hi Dexter. When you say networking events...are you referring to chamber of commerce events?
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    • Profile picture of the author DexterGallagher
      Yes ish,

      Chamber of Commerce Business Network meetings.

      Originally Posted by ish View Post

      Hi Dexter. When you say networking events...are you referring to chamber of commerce events?
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      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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      • Profile picture of the author MrIMVO
        Great post! Very inspiring!

        I was wondering (lol, always looking for details) what you showed them prior to making the mockup - or what do you show them that secures step 1 (the making of the mock up with a 50% deposit).

        Or if I have it backwards - did you do the mock up prior to meeting them at their office?

        Have you tried doing the meeting over the internet? Walking them through a mockup on the phone? This might not close as many but you could close more by volume if you didn't have to travel to each office for the face to face.

        Good for you! It's action that seems to work!! (imagine that, lol)

        cheers,
        m
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        • Profile picture of the author DexterGallagher
          MrIMVO,

          To answer your questions in order:

          I show them the friends mobile website who recommended us! At the bottom of the webpage is a link to our site

          Internet meetings would not work in the UK. Traveling is not an issue, the prospects are within a 15 minute drive.

          Dexter.

          Originally Posted by MrIMVO View Post

          Great post! Very inspiring!

          I was wondering (lol, always looking for details) what you showed them prior to making the mockup - or what do you show them that secures step 1 (the making of the mock up with a 50% deposit).

          Or if I have it backwards - did you do the mock up prior to meeting them at their office?

          Have you tried doing the meeting over the internet? Walking them through a mockup on the phone? This might not close as many but you could close more by volume if you didn't have to travel to each office for the face to face.

          Good for you! It's action that seems to work!! (imagine that, lol)

          cheers,
          m
          Signature

          We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author chg
    Congratulations. The thrill of new business growth is always an amazing one!

    Make sure you are always tracking your numbers very closely and thinking of ways you can add profits to your business. Always be looking for other sources of income as well, and know when it's time for you to LEAVE. Don't let an overzealous ego get the best of you and cloud you from seeing it's time to go. The beauty of making money is that it CAN make MORE money! "Don't keep all your eggs in one basket" as they say.
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  • Profile picture of the author RaymondB
    Great strategy! "write down at least 3 contacts they knew who would benefit from a mobile website"... DexterGallagher, you are really kicking it hard! Thanks for sharing...
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    Friendly advice, useful tips...
    Raymond B.

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  • Profile picture of the author mjbmedia
    Good work, I have tried similar and the Chambers said I had to be a member for a while before they let people present etc , are you a member already or just more fortunate?

    I can join of course as I have other places and done similar
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    Mike

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    • Profile picture of the author DexterGallagher
      I presume that is in the USA, not here in the UK. I did join the Small Business Federation only £75, but you get lots of opportunities...

      Originally Posted by mjbmedia View Post

      Good work, I have tried similar and the Chambers said I had to be a member for a while before they let people present etc , are you a member already or just more fortunate?

      I can join of course as I have other places and done similar
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      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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      • Profile picture of the author mjbmedia
        Originally Posted by DexterGallagher View Post

        I presume that is in the USA, not here in the UK. I did join the Small Business Federation only £75, but you get lots of opportunities...
        no Im in UK, South Wales , this area the Chambers are very insular and insecure but your angle and approach is great and I am not knocking it , just my Chambers . Also joined the FSB for a year, went via a well respected long time local member to their head office to become an approved supplier of something they didn't currently offer their members (mobile marketing solutions ) and they weren't interested as it was too futuristic for them to get involved in, hilarious even though I showed them how they would make £XXXXX from the deal with very little work for them , FSB Fed of Small Business with the emphasis on SMALL. :rolleyes:
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        Mike

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  • Profile picture of the author AppsFromHome
    Well done Dex - congrats. It's amazing how much smoother the day/week/month can go when you've got a pocket full of aces just waiting to be sold. =)

    Referrals have been MAJOR for me. In fact, my biggest client to date was a result of a word of mouth but then Google Algos hit. On to bigger and better...
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  • Profile picture of the author Moneymaker2012
    Great report,
    There is definitely a lot of money in mobile websites, keeping in mind the population that uses internet on cell phones, smartphones, tabs ect.
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  • Profile picture of the author its
    Cool business model. How are you making these websites?
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  • Profile picture of the author umughal147
    Mobile websites are really beneficial for the business marketing. If you can develop an application related to your business, then it will also promote your product or service in short span of time.
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  • Profile picture of the author Bonneta
    Fabulous. What mobile building platform did you use in your demonstration?
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    • Profile picture of the author DexterGallagher
      Originally Posted by Bonneta View Post

      Fabulous. What mobile building platform did you use in your demonstration?
      Jump Mobi is our preferred solution.
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      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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      • Profile picture of the author Bonneta
        Would you be so generous as to share your presentation with us?
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  • Profile picture of the author Nail Yener
    This is a great strategy Dex, thanks for sharing. And it is nice to see that you did not only focus on the first contacts but continued to generated business off them by recommendations.
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  • Profile picture of the author byalik
    How exactly are you building these sites for them? Are you doing it custom, or just using themes?
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  • Profile picture of the author BeginningWarrior
    Ingenious marketing strategy Dex. I'm wondering though, are you getting any price resistance from the referrals having been told by the referrers what they paid?
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    • Profile picture of the author DexterGallagher
      No objects as the people who refer us do not mention the price unless they speak to the buyer. I have had the odd one ask why the difference and I told them, the previous buyers where on a discount so we could build our portfolio. - seems to work and when you compare the price to a local company who is charging £2500 for a mobile site, it is a no brainer...

      Originally Posted by BeginningWarrior View Post

      Ingenious marketing strategy Dex. I'm wondering though, are you getting any price resistance from the referrals having been told by the referrers what they paid?
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      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author Brandon Lukas
    This is hilarious! I've been doing this already for 3 months and it definitely works! Better thing to do is tell them its 40 bucks a month for maintenance if they choose. and then you have a residual income! I'm currently pulling in some good money on a monthly basis off this offline business model.
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  • Profile picture of the author Alchemicalism
    Impressive and very inspirational. And for your information, your inspiration just hit scandinavia thanks!

    Wondering one thing though, what solution do you reveal about building their own mobile website?
    I mean do you show them builders like duda mobile etc that are free to use?
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    • Profile picture of the author DexterGallagher
      No! We do a demo of their site once they agree to a meeting so view the demo, telling them it will be fully working - takes around 20 minutes.

      Dex.

      Originally Posted by Alchemicalism View Post

      Impressive and very inspirational. And for your information, your inspiration just hit scandinavia thanks!

      Wondering one thing though, what solution do you reveal about building their own mobile website?
      I mean do you show them builders like duda mobile etc that are free to use?
      Signature

      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author joni99
    Awesome Thread !! How are you making these websites??
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  • Profile picture of the author 9999
    Outsourcing the mobile sites is the way to go!
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  • Profile picture of the author spyindianishant
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    • Profile picture of the author MaxxC
      Hi Dex, hope you don't mind a coupla Q's...

      Have you met any potential clients that did not have an existing desktop website?
      If you have, how did you "activate" their mobile site without the usual redirect script ...(dot mobi, maybe)?
      Have you had to provide hosting on your server for any of the clients' mobile sites, so far ?
      Or maybe ... Do you sell mobile sites ONLY to businesses who already have desktop sites ?

      In my city, I've met several small businessmen who are receptive to the idea of having a mobile site,
      but these same guys have absolutely no interest in a desktop site.
      If you met any of those, how did you deal with them ?

      I'd appreciate a response.
      Thanks.
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      • Profile picture of the author DexterGallagher
        Never come up against an existing business owner here in the without a web presence. But if I did, I would host their site on .mobi

        Yes, we offer hosting for mobile sites and only charge £35 per year.

        Personally, I would take the order, build the mobile site and host it for them.

        Dexter.


        Originally Posted by MaxxC View Post

        Hi Dex, hope you don't mind a coupla Q's...

        Have you met any potential clients that did not have an existing desktop website?
        If you have, how did you "activate" their mobile site without the usual redirect script ...(dot mobi, maybe)?
        Have you had to provide hosting on your server for any of the clients' mobile sites, so far ?
        Or maybe ... Do you sell mobile sites ONLY to businesses who already have desktop sites ?

        In my city, I've met several small businessmen who are receptive to the idea of having a mobile site,
        but these same guys have absolutely no interest in a desktop site.
        If you met any of those, how did you deal with them ?

        I'd appreciate a response.
        Thanks.
        Signature

        We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author Rod Dinero
    wow that sounds like a lot of work... great strategy though, congrats
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    • Profile picture of the author DexterGallagher
      Yes, it is but look at the equation....

      A lot of work = lots of sales $$

      Originally Posted by Rod Dinero View Post

      wow that sounds like a lot of work... great strategy though, congrats
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      We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author ydumont
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      • Profile picture of the author DexterGallagher
        Silvio,

        We do not 'sell them', they are already pre-sold from the referral from their friends in business. The business owners we talk too understand that this is new technology and want to invest in it as it WILL benefit their business, by increasing sales.

        Yes, you an use my copy providing we have a link to our website (cheeky aren't I!) :p

        Dexter.


        Originally Posted by Silvio Porcellana View Post

        Hi Dexter

        first of all I have to say a huge THANK YOU for sharing this with us, it's really inspirational and shows that good and intelligent work always pays off.

        Now, a couple of questions:
        1. how do you actually "sell" them the mobile sites? Do you only leverage the fact that they this is the latest technology or do you show them some real benefits? I mean, do you tell them "you need a mobi site because everyone has a smartphone" or "with a mobile site you will have more business and customers" ?
        2. I am building a blog about "how to sell mobile sites", can I use your example and story (obviously giving you credit)?

        Again, thanks a lot for your post - and I've created a mobile websites builder so if you are ever interested in trying out a new tool just drop me a line...
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        We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author ct upton
    Nice job Dexter! Creative way of getting business! Congrats!
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  • Profile picture of the author Freeyourtime
    Great Article. New way of seeing Mobile Sales. Thanks Dexter
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  • Profile picture of the author DexterGallagher
    It is good to share something that works, without having to pay for it!
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    We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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  • Profile picture of the author laserfocused
    Will definitely put this strategy into play in my business and can see how it will be beneficial. Nothing is better than a prospect that has already been sold on the idea
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