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Unread 27th Sep 2013, 12:07 PM   #1
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This Is How We Are Selling Mobile Websites.
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I recently contacted the local business networking team and asked if I could do a talk on 'the benefits of mobile websites for local businesses'. The organizer found a slot for me to do a 30 minute talk the following meeting.

I turned up with a QR code, a mobile and an iPad, I went through then benefits telling these local business owners how they can make their own mobile website for free! Then I offered the last 10 minutes to Q&As, I walked off stage and the next thing I knew I had people asking me other questions relevant to their business (that they did not want to air publicly.)

I handed out around 30 business cards during this time and over the next 3 days I had 15 calls from these business owners, asking how much it was for us to create a mobile website and host it. Then I arranged to go to their offices to discuss it further.

Having booked 2 full days of appointments, I met them all and did a mock up of each site, so they could have a play around with it. I priced some sites (depending on page numbers) between £199 and £299 (not a lot I know but wait...) The reason for the low price was that on completion and receipt of payment (cheque) I asked them to write down at least 3 contacts they knew who would benefit from a mobile website. Some give a lot more, some just gave 3.

Out of the 30 who took my card, I sold 13 mobile sites, but more importantly I had a pocket full of leads - around 45 warm leads!

I called them the rest of the week and made appointments to go and see them, 'as their friend had recommended me'. It was cool to show them the friends site as a testimonial, 2 actually called their friends up and asked what they thought of the service!

Now the thing was I took a 50/50 deposit, with 50% on completion, what I did was tell them as I did the first bunch, that the low price was only for the local business area and I pointed them to competitors who are charging £1500 for the same product. And I said on completion I would like 50% and at least 3 leads.

This time though, the price went up £299 to £399 (tier 2).

Out of the 45 leads - over 3 weeks I got 39 sales, now these 39 gave me the leads and I thought, there is no way I can get round all these people - 127 in total! So we took on a couple of salesmen who we trained, this is the first full week for them and 1 has seen 35 clients and sold 28 sites, the second has seen 30 clients and sold 30 sites. The price for these sites is £399 to £499.

We have decide to cap the prices at £499 and £599 from now on, but this works and now with the amount of warm leads being generated, we have to take on 2 more sales people - otherwise these warm leads will be wasted.

The plan is to have 6 sales people in total, who will be out everyday, then as soon as they have a yes, they text or email us after the appointment and we start building the mobile sites - they will even carry mobile merchant terminals to take the 50% deposit, this is cheaper than Paypal as we only pay 1% of the value in fees and the money is in the account within 72 hours.

Anyone can do this, start off small and build until you can not do any more yourself, then hire some people, scale it that is when you see real money.

Hope it helps.

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 28th Sep 2013, 03:26 AM   #2
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Wow Dexter thats awesome!! Do you do the mobile creation of all of these sites or are you using a team of outsources ?
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Unread 28th Sep 2013, 01:49 PM   #3
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nice man.. best of luck.. offer them some addons and you'll make some more $$$

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Unread 29th Sep 2013, 01:25 PM   #4
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Hi Dexter. When you say networking events...are you referring to chamber of commerce events?
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Unread 29th Sep 2013, 07:57 PM   #5
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Congratulations. The thrill of new business growth is always an amazing one!

Make sure you are always tracking your numbers very closely and thinking of ways you can add profits to your business. Always be looking for other sources of income as well, and know when it's time for you to LEAVE. Don't let an overzealous ego get the best of you and cloud you from seeing it's time to go. The beauty of making money is that it CAN make MORE money! "Don't keep all your eggs in one basket" as they say.
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Unread 29th Sep 2013, 11:44 PM   #6
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Hi nob,

We outsource the creation of the websites, that way we can have 24 x 7 operation.

Dexter.

Originally Posted by nob View Post

Wow Dexter thats awesome!! Do you do the mobile creation of all of these sites or are you using a team of outsources ?

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 29th Sep 2013, 11:45 PM   #7
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Yes ish,

Chamber of Commerce Business Network meetings.

Originally Posted by ish View Post

Hi Dexter. When you say networking events...are you referring to chamber of commerce events?

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 30th Sep 2013, 04:27 PM   #8
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Great post! Very inspiring!

I was wondering (lol, always looking for details) what you showed them prior to making the mockup - or what do you show them that secures step 1 (the making of the mock up with a 50% deposit).

Or if I have it backwards - did you do the mock up prior to meeting them at their office?

Have you tried doing the meeting over the internet? Walking them through a mockup on the phone? This might not close as many but you could close more by volume if you didn't have to travel to each office for the face to face.

Good for you! It's action that seems to work!! (imagine that, lol)

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Unread 1st Oct 2013, 08:39 AM   #9
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MrIMVO,

To answer your questions in order:

I show them the friends mobile website who recommended us! At the bottom of the webpage is a link to our site

Internet meetings would not work in the UK. Traveling is not an issue, the prospects are within a 15 minute drive.

Dexter.

Originally Posted by MrIMVO View Post

Great post! Very inspiring!

I was wondering (lol, always looking for details) what you showed them prior to making the mockup - or what do you show them that secures step 1 (the making of the mock up with a 50% deposit).

Or if I have it backwards - did you do the mock up prior to meeting them at their office?

Have you tried doing the meeting over the internet? Walking them through a mockup on the phone? This might not close as many but you could close more by volume if you didn't have to travel to each office for the face to face.

Good for you! It's action that seems to work!! (imagine that, lol)

cheers,
m

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 4th Oct 2013, 12:46 AM   #10
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Great strategy! "write down at least 3 contacts they knew who would benefit from a mobile website"... DexterGallagher, you are really kicking it hard! Thanks for sharing...

Friendly advice, useful tips...
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Unread 4th Oct 2013, 02:32 AM   #11
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Good work, I have tried similar and the Chambers said I had to be a member for a while before they let people present etc , are you a member already or just more fortunate?

I can join of course as I have other places and done similar

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Unread 4th Oct 2013, 07:17 AM   #12
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I presume that is in the USA, not here in the UK. I did join the Small Business Federation only £75, but you get lots of opportunities...

Originally Posted by mjbmedia View Post

Good work, I have tried similar and the Chambers said I had to be a member for a while before they let people present etc , are you a member already or just more fortunate?

I can join of course as I have other places and done similar

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 5th Oct 2013, 08:37 AM   #13
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Originally Posted by DexterGallagher View Post

I presume that is in the USA, not here in the UK. I did join the Small Business Federation only £75, but you get lots of opportunities...
no Im in UK, South Wales , this area the Chambers are very insular and insecure but your angle and approach is great and I am not knocking it , just my Chambers . Also joined the FSB for a year, went via a well respected long time local member to their head office to become an approved supplier of something they didn't currently offer their members (mobile marketing solutions ) and they weren't interested as it was too futuristic for them to get involved in, hilarious even though I showed them how they would make £XXXXX from the deal with very little work for them , FSB Fed of Small Business with the emphasis on SMALL. :rolleyes:

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Unread 5th Oct 2013, 12:37 PM   #14
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Well done Dex - congrats. It's amazing how much smoother the day/week/month can go when you've got a pocket full of aces just waiting to be sold. =)

Referrals have been MAJOR for me. In fact, my biggest client to date was a result of a word of mouth but then Google Algos hit. On to bigger and better...
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Unread 5th Oct 2013, 02:49 PM   #15
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Great report,
There is definitely a lot of money in mobile websites, keeping in mind the population that uses internet on cell phones, smartphones, tabs ect.

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Unread 10th Oct 2013, 09:07 AM   #16
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Cool business model. How are you making these websites?
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Unread 10th Oct 2013, 11:48 AM   #17
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Mobile websites are really beneficial for the business marketing. If you can develop an application related to your business, then it will also promote your product or service in short span of time.

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Unread 15th Oct 2013, 11:20 AM   #18
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Fabulous. What mobile building platform did you use in your demonstration?
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Unread 15th Oct 2013, 11:46 AM   #19
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This is a great strategy Dex, thanks for sharing. And it is nice to see that you did not only focus on the first contacts but continued to generated business off them by recommendations.
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Unread 16th Oct 2013, 12:14 AM   #20
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Originally Posted by Bonneta View Post

Fabulous. What mobile building platform did you use in your demonstration?
Jump Mobi is our preferred solution.

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 16th Oct 2013, 09:00 AM   #21
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Would you be so generous as to share your presentation with us?
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Unread 16th Oct 2013, 04:34 PM   #22
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How exactly are you building these sites for them? Are you doing it custom, or just using themes?

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Unread 17th Oct 2013, 08:11 AM   #23
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Ingenious marketing strategy Dex. I'm wondering though, are you getting any price resistance from the referrals having been told by the referrers what they paid?
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Unread 17th Oct 2013, 09:15 PM   #24
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This is hilarious! I've been doing this already for 3 months and it definitely works! Better thing to do is tell them its 40 bucks a month for maintenance if they choose. and then you have a residual income! I'm currently pulling in some good money on a monthly basis off this offline business model.

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Unread 18th Oct 2013, 11:15 AM   #25
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Impressive and very inspirational. And for your information, your inspiration just hit scandinavia thanks!

Wondering one thing though, what solution do you reveal about building their own mobile website?
I mean do you show them builders like duda mobile etc that are free to use?
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Unread 21st Oct 2013, 08:12 AM   #26
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No objects as the people who refer us do not mention the price unless they speak to the buyer. I have had the odd one ask why the difference and I told them, the previous buyers where on a discount so we could build our portfolio. - seems to work and when you compare the price to a local company who is charging £2500 for a mobile site, it is a no brainer...

Originally Posted by BeginningWarrior View Post

Ingenious marketing strategy Dex. I'm wondering though, are you getting any price resistance from the referrals having been told by the referrers what they paid?

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 21st Oct 2013, 08:15 AM   #27
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No! We do a demo of their site once they agree to a meeting so view the demo, telling them it will be fully working - takes around 20 minutes.

Dex.

Originally Posted by Alchemicalism View Post

Impressive and very inspirational. And for your information, your inspiration just hit scandinavia thanks!

Wondering one thing though, what solution do you reveal about building their own mobile website?
I mean do you show them builders like duda mobile etc that are free to use?

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 22nd Oct 2013, 05:12 AM   #28
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Re: This Is How We Are Selling Mobile Websites.
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Awesome Thread !! How are you making these websites??
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Unread 23rd Oct 2013, 09:27 PM   #29
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Outsourcing the mobile sites is the way to go!
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Unread 24th Oct 2013, 01:16 AM   #30
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Hi Dex, hope you don't mind a coupla Q's...

Have you met any potential clients that did not have an existing desktop website?
If you have, how did you "activate" their mobile site without the usual redirect script ...(dot mobi, maybe)?
Have you had to provide hosting on your server for any of the clients' mobile sites, so far ?
Or maybe ... Do you sell mobile sites ONLY to businesses who already have desktop sites ?

In my city, I've met several small businessmen who are receptive to the idea of having a mobile site,
but these same guys have absolutely no interest in a desktop site.
If you met any of those, how did you deal with them ?

I'd appreciate a response.
Thanks.
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Unread 25th Oct 2013, 07:00 AM   #31
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We make them ourselves using some software we purchased.

Originally Posted by joni99 View Post

Awesome Thread !! How are you making these websites??

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 25th Oct 2013, 07:03 AM   #32
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Never come up against an existing business owner here in the without a web presence. But if I did, I would host their site on .mobi

Yes, we offer hosting for mobile sites and only charge £35 per year.

Personally, I would take the order, build the mobile site and host it for them.

Dexter.


Originally Posted by MaxxC View Post

Hi Dex, hope you don't mind a coupla Q's...

Have you met any potential clients that did not have an existing desktop website?
If you have, how did you "activate" their mobile site without the usual redirect script ...(dot mobi, maybe)?
Have you had to provide hosting on your server for any of the clients' mobile sites, so far ?
Or maybe ... Do you sell mobile sites ONLY to businesses who already have desktop sites ?

In my city, I've met several small businessmen who are receptive to the idea of having a mobile site,
but these same guys have absolutely no interest in a desktop site.
If you met any of those, how did you deal with them ?

I'd appreciate a response.
Thanks.

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 29th Oct 2013, 08:42 AM   #33
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wow that sounds like a lot of work... great strategy though, congrats
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Unread 10th Nov 2013, 10:29 AM   #34
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Yes, it is but look at the equation....

A lot of work = lots of sales $$

Originally Posted by Rod Dinero View Post

wow that sounds like a lot of work... great strategy though, congrats

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 10th Nov 2013, 10:33 AM   #35
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Silvio,

We do not 'sell them', they are already pre-sold from the referral from their friends in business. The business owners we talk too understand that this is new technology and want to invest in it as it WILL benefit their business, by increasing sales.

Yes, you an use my copy providing we have a link to our website (cheeky aren't I!) :p

Dexter.


Originally Posted by Silvio Porcellana View Post

Hi Dexter

first of all I have to say a huge THANK YOU for sharing this with us, it's really inspirational and shows that good and intelligent work always pays off.

Now, a couple of questions:
  1. how do you actually "sell" them the mobile sites? Do you only leverage the fact that they this is the latest technology or do you show them some real benefits? I mean, do you tell them "you need a mobi site because everyone has a smartphone" or "with a mobile site you will have more business and customers" ?
  2. I am building a blog about "how to sell mobile sites", can I use your example and story (obviously giving you credit)?

Again, thanks a lot for your post - and I've created a mobile websites builder so if you are ever interested in trying out a new tool just drop me a line...

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 11th Nov 2013, 10:31 PM   #36
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Nice job Dexter! Creative way of getting business! Congrats!

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Unread 12th Nov 2013, 07:04 AM   #37
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Great Article. New way of seeing Mobile Sales. Thanks Dexter
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Unread 12th Nov 2013, 07:16 AM   #38
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It is good to share something that works, without having to pay for it!

We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/
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Unread 7th Jun 2014, 08:35 PM   #39
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Will definitely put this strategy into play in my business and can see how it will be beneficial. Nothing is better than a prospect that has already been sold on the idea
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