robertbroad2

Hi,

Am robert, now lot of member working with mobile marketing, i don't know why?

Any special including that or easy work?

someone tell me detail about that?

John Jonas Phil VA

Mobile marketing is basically marketing but you're trying to reach people through their mobile phones. It's not a saturated market yet so those who get into mobile marketing first and do it well would have an advantage. Another great thing about mobile marketing is you're able to reach a more targeted audience, depending on your strategy and the content your use. The challenging part would be determining your market and creating a campaign that takes to consideration any technological limitations.

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AnthonyAtMobileFused

Hello,
Consider using PayPerCall as one of your mobile marketing techniques. The advertiser of an offer is rewarded with a live caller on the other end of the phone, which is ideal for a sales situation. If done successfully, you can even setup a PayPerCall campaign and allow it to run auto-pilot.

Humbee360

The truth about mobile marketing is all about innovation and technology, what is hot today can become obsolete very quickly, everything changes so fast that in order to stay up to date you literally have to do research daily.

Silvio Porcellana

As John correctly said, "mobile marketing" means trying to market product and services to potential customers through their mobile phones.

Why this is so "hot"? For two main reasons:

1. everybody (literally) owns a web-capable or SMS-capable mobile phone and always carries it along (always on / always reachable)
2. it is a quite new market so there still is room for building a profitable business especially when aimed at Small and Medium Businesses which would greatly benefit from local and mobile marketing services (done well)

My $0.02...

DexterGallagher

Without mobile marketing, any business is missing out on between 30 to 40% more business, just ask them can they afford to miss this amount of business??

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RedMB

remember the .com boom in the late 90s early 2000s mobile is that like x 100



mobile will continue to go up and desktop will continue to decline google new this was going to happen a few years before everyone else did that's why android was so important to them basically the benefits are more reach at a lower cost as of now

RaymondB

robertbroad2, have a look at these stats for full details:

Mobile Marketing Statistics

Friendly advice, useful tips...
Raymond B.

hotpassion

Mobile marketing is becoming very hot now for companies and marketers.

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karenfisher252

Everyone is mobile today. Reaching out to an audience that you might not have been able to think of in the past, can be targeted by mobile marketing. The unprecedented reach is the best benefit as per me.

ezeexplainer

Mobile marketing is of great benefits because with this you can reach out to more number of people as a result lot of traffic can be generated to your website .

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PeterParkar035

Mobile marketing has various benefits. Mobile marketing completely changed the face of conventional marketing. Some important benefits of mobile marketing are...
Instant results
Easy to work with
Convenient to use
Direct Marketing
Tracking user response
Huge viral potential
Mass communication made easy
Niche not highly concentrated
Microblogging benefits
Mobile Payment and many more...

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Henry@mofluid

I think most marketers now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual companies.

However a new report from Compuware suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites.The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).
Benefits of mobile app:
- Interactive: Mobile apps can be interactive with features like Push notification
- Location based services: With Geo-tagging location based offers can be sent
- Speed: Mobile apps run much faster than mobile websites

Henry is a software engg. at Mofluid.Mofluid is a magento extension that convert magento website into mobile app. (Android/iphone)

coloradojaguar

In an article today at ZDnet PayPal spoke about digital payment systems saying, "Mobile is Everything." Mobile marketing will replace traditional marketing methods sooner than anticipated and at a rate that is projected to be phenomenal. A very large chunk of the retail market will be dominated not by just mobile marketing but by large scale mobile commerce.

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jeffreyrogers

Following are the benefits of mobile marketing Affordable for users, Easily transfer the business information, Connected with the loyal customers and Easily integrated.

gknugurlu

I think it would be enough only one benefit to start mobile marketing.
The researches show, there are around 1 billion people owning computer in the world where more than 5 billion people owning a mobile phone
So 5 times more benefit than computer.

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carlamae

The simple fact is that nobody opens email anymore...at least, not all of them. Everyone has their cell phone attached to them all the time and read texts pretty much instantly. Not to mention, it's rare to change a cell phone number and you can't type in a fake cell number to optin to something, so you're quality of prospect increases right out of the gate.

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taffie

- Instant delivery
- 100% deliverable communication (compare this to email which has typical open rates of 3%)
- 92% of people keep their mobile with them at all times (day and night)
- 73% of people WANT to receive offers by text
- Most messages are read within minutes
- Send a text and have customers arrive at your venue within the hour or within minutes to your website

A very powerful medium this is, people are logging using devices while in bed, usually the first thing they do is to logon from a mobile device?

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isoaudit

mobile marketing is you're able to reach a more targeted audience, depending on your strategy and the content your use. The challenging part would be determining your market and creating a campaign that takes to consideration any technological limitations.

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pravien

Users today carry their mobile phones nearly 24/7, and their phones area unit typically turned on most of the time in addition. this suggests that the person receives your messages or ” push notifications” the instant they're sent. though the mobile device is on standby mode, the message are going to be received the moment the phone is turned back on. thus in contrast to the other ancient promoting strategies, mobile promoting is a second medium for reaching bent on a client base.

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Chris Gylseth

Another fun statistic is that the sales impact for mobile (in the US) has increased with more than 125% per year over the last years, and it's projected to continue the same way for the next few years.

As of 2013, the US sales impact from mobile reached about $200 Billion. This is estimated to double by the end of 2015.

subisa852

It is a way to target your consumer on other venue such as smart phones or android phones since a lot of people nowadays has a mobile and they use it to search online.

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jaintechnosoft

Mobile marketing requires advertising messages that are specifically catered to smartphone and tablet users. Because of the search habits and needs of mobile users are much different than those simply searching from their laptop or desktop.

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baishakhi saha

Hi.I'm new member here.I think mobile is the very important technology.Now a days almost people use internet to search anything.so mobile marketing is beneficial today.Its only my opinion nothing else.

Mobidea

Hello Warriors!

Robert, mobile isn't the future anymore! Mobile marketing is our present, everyone has wonderfull smartphones with more and more features and possibilities. Today no one just watch TV, or just go to the internet, mobile devices are always present in our lifes.

Nowadays, mobile advertising has huge competition and it's a growing industry. That's why we almost only work with mobile marketing

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Internetjunky

The mobile trend is going to continue to grow. Most people nowadays have busy lifestyles and are always on the go. Smartphones in hand. They don't want to waste time. They want quick detailed information. When more business owners realize this they are going to jump on board quickly.


That's great for some of us.

a123

Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. and also unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in a real time.

techtrendsit

Cost performance.
Effectiveness.
Reach the focused audience.
Instant effect.
Establish a relationship with your customers in the long term.

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ATevan22

Keep up with the times. Mobile is becoming the preferred device for internet use and communication. Technologically speaking, mobile marketing is the future of marketing.

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Thoughtgrid

The mobile marketing have many advantages it provide most value to their customers to engage the deepest level there are reduce target error and improve data management,improve time relevance,affordability,distribution,interactivity .

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IMisland

Benefits of Mobile Marketing

*Immediacy
Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
*Affordability
No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
*Distribution
Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
*Response Rate/Effectiveness
The average respose rate is approximately 15%, versus 2 - 3% for other advertising mediums such as direct mail.
*Personal /Targeted
Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
*Mobility/Reachability
Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
Interactivity
Provides the ability to reach customers 'on-the-go' and create highly effective two-way communication.
Marketing Campaign Integration
Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
Quantifiable
Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
*WOW Factor
The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
*Viral Potential
The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.

introspective out

Mobile marketing is a promotional activity used for delivery to cell phones, smart phones, and other devices, usually as a component of a multi-channel campaign. As with most things, what you pay is what you get. Every business wants to reach a specific quantity of the consumers to benefit from marketing. And this is why mobile marketing is the most popular and probably among the effective marketing strategies. In order to reach all the mobile users and consumers.

Introspective Out

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Mobile marketing establishes a relationship between you and your consumers and it ends in a long term. The ability of mobile marketing to reach your customers whenever, what time it is or where the place, it allows the building of relationships and a customer who feels that they are receiving a special treatment with you is more likely to respond to your marketing strategy and in your projects.

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Vivaselu

Most advantage of mobile marketing is also a very fast way to communicate with buyers, difficult to track and analyze a campaign, simple and straight to the point

loguchristy

Mobile marketing is the process of marketing on or with a mobile device such as smartphones and it easily identify customers along with time, location sensitive, personalized information which promotes goods, services and ideas.

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XenG

Everyone's using mobile devices these days more than desktops. One can go online almost 24 hours in a day with Mobile. It only makes sense to optimize for mobile devices. Try to look at how your mobile traffic look like. You can see it in Google Analytics. If you are getting traffic but very high bounce rate. You might want to improve your site and make it a mobile friendly site. Who know? You might take that high bounce rate down and then get more traffic from mobile devices. This won't affect your desktop traffic. So, you are only improving to get more traffic from a different device, which, I think, is a bonus.

Hiep Le

The main difference with mobile marketing compare to old marketing that you can use text marketing!

Check out iMarketing Center app to send bulk sms marketing and bulk email marketing from your android phone.

Don Mann

Mobile marketing can reach broader market and get higher return.Depending on your marketing methods.
Here is a good source.To find a mobile marketing company,that will work with your budget.
Best Mobile Marketing Companies | Rankings of Best Mobile Marketing Agencies November 2016

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celente

- mobile quick cheap optin rates. If you can get your targeting and testing right.

- SMS texting, is hot right now. Its working well for us. Eventually it will die down, but that is what people said about email marketing. LOL. We are doing $800 per day with just emaill marketing, so do not listen to people on here that say having a list does not work. LOL.

HOpe this helps someone.

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Tionna

Every business wants to reach a specific group of consumers to benefit from marketing campaign. And this is why mobile marketing is one of the most effective marketing strategies. In order to be able to reach mobile users, you need to have their phone numbers and permission to send them pro motive material.

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traydli

Hi Robert

In a nutshell, Mobile is where everyone is at ... or quickly heading. According to eMarketer, the global ad/marketing space is a $650 billion industry, with mobile growing at $75 billion and growing at an annual rate of 30%.

And think about this...almost everyone has a mobile device and nobody ever leaves home without it.

There are some fantastic replies to your question. So many points have been made that are absolutely spot-on.

----------------------------
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SEOtraveler

The topic is really hot, which is quite natural as according to Google more than half of the search queries are now coming from mobile devices (the stats are even more impressive in terms of traffic!), and the numbers tend to go up slowly but surely. So this is more than a significant part of the audience to be reached. What`s more - Google now starts focusing on your website`s mobile version primarily, so basically, your mobile rankings may start having a great impact on how your website would rank in general.

Prior to the off-page activities there`re a lot of quite simple on-page improvements you might want to think over: obviously taking a mobile-friendly test, running a comprehensive audit of your site`s mobile version (improving the load time of pages and checking the crawlability of all the resources for mobile bots) and so on, as actual usability and used-friendliness is crucial for attracting the mobile visitors.

Thaniya

What Mobile Marketing Strategies Should You Adopt for 2017?

2016 was the year in which mobile marketers used chatbots, artificial intelligence, mobile videos, location-based marketing and augmented reality in an attempt to lure customers to their brands. 2017 is likely to be just as exciting as 2016 when it comes to innovative mobile marketing strategies.

Here are some of the upcoming mobile marketing trends that you should be taking note of as a marketer in 2017:

Mobile marketing will no longer revolve around apps alone

2016 was a year in which marketers widely used mobile apps for their marketing strategy. However, some recent statistics say that 80% of all the time a user spends on their smartphone is the same bunch of apps. This statistic tells us that customers are slow to download and utilize new apps.

To target customers that are refusing to download apps, marketers are looking to tools like SMS marketing among others.

Coupons are set to be king in 2017

Mobile coupons are used ten times more than their printed counterparts, according to recent market statistics. Also, studies say that mobile coupons encourage buyers to make purchases more often.

Mobile coupons have been known to boost customer numbers by as much as 40%. They are also popular with the tech generation, which is expected to have a purchasing power exceeding $200 billion by the year 2017. A large number of marketers are looking to coupons to help them drive up sales.

Expect mobile wallets to be targeted by marketers

Mobile wallets have long been a payment option – but they’re only recently being explored as a marketing avenue, through innovations like personalized loyalty cards and location-based advertising stratagems.

Lack of IT resources will hold back some marketers

Some marketers are going to continue with the same strategy in 2017 that they did in 2016, citing lack of IT resources that is preventing them from marketing innovation.

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JohnAdam1

The competition is constantly increasing in the market and the companies have to produce effective marketing strategies, if they want to survive in the market. Companies can increase their sales by adding mobile marketing in their strategy. Following are some of the benefits of mobile marketing:

1. Mobile advertisements directly reach the customers
2. It boost search engine ranking
3. The efforts of mobile marketing are easy to track
4. It enhance user experience
5. It can be used to establish a long term relationship with the customers
6. It is cost efficient

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dmp

Nowadays, mobile phones are common in use and with every day number of Smartphone users are increasing exponentially. Mobile application has changed the way we communicate with each other and this makes this devices a cool way to start marketing your business.

Mobile App Importance:

1. Accessibility - Trouble-free accessibility to information while you are away. Entrepreneurs use it to control their business. Access your files and data by using mobile app.

2. Market growth - The Application development market is growing at a rapid rate.

3. Market Shift- Conventional way for buying a product is now gone. Nowadays, people use to search for a product over the internet and order directly from home.

dipika13

Nowadays Mobile marketing is one of the most effective marketing strategies

KaapoJed

In these days everything with innovation is becoming hot or becoming in trend. So it is a must doing tasks to be with trend.

TrumpiaTim

Hi Robert,

Mobile is a huge space, so I've focused on texting specifically. Hopefully the below will help you in your quest to learn more about mobile marketing.

SMS text and MMS (picture messaging) are captivating, and delivered through the single device that never leaves our sides, our mobile phones.

Short codes enable you to send hundreds of messages per second.

Landline texting allows your customers to call or send an SMS text message to your existing business phone number.

Mobile keywords collect subscriber phone numbers easily and send responses automatically.

Engage your subscribers with bulk texting, two-way texting, mobile voting/survey, appointment reminders, etc.

Given the above, a lot of businesses are now moving towards a mobile text solution to either market their services or products and in a lot of other cases we have a lot of corporate communication now moving towards SMS because of the high delivery and read rates that text messaging has over other channels such as email communication.

AnthonyMEntrepreneur

Mobile marketing is very hot at present. Because everybody have a smart phone. That's why people search any time and every pleases.

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AMSuccessProgram

Mobile promotion gives the person far more edges, including lower price, customization, easy monitoring and so forth, therefore decreasing work force yet offering the businessperson earnings and better company gains.

Anthony Morrison the self-taught internet marketing guru.