Mobile Marketing Is The Way Forward

headlineplus · 21st Nov 2013, 08:02 PM

We recently worked with a client who offered mobile marketing and I must admit, before this, we did not know how important mobile marketing is.

If people are thinking about advertising in newspapers, either in the UK or in the USA, then what I would say is, check out mobile marketing.

When we spoke to people about mobile marketing, the first thought we got back from people was, mobile marketing is used by the big companies, it is expensive, not an expense a small business owner can afford. However, these people were wrong, it should be the small business owner who uses mobile marketing.

Mobile marketing is cost effective, as well as allowing the small business owner to be able to afford to market their product, they can also use mobile marketing to get the message straight out to the consumer.

Instead of worrying about what side of the newspaper to advertise on and paying more for the correct side, then worrying if anyone is going to read the advert, with mobile marketing, it is a direct approach to the consumer.

All I am saying is, if you think you cannot afford mobile marketing, then speak to companies who offer the service, you will be surprised.

AwesomeCathy · 21st Nov 2013, 10:11 PM

What is mobile marketing - like a text blast or something?

Chris Gylseth · 22nd Nov 2013, 11:35 AM

Mobile marketing can be a number of different things, but the essence is what Robert says, that it's direct and one-on-one.

Typically mobile open rate is at +95% vs. the average e-mail open rate that is between 10-20%. Even better, messages sent to mobile are opened within the first few minutes while e-mails can take hours before anyone opens.

You have to be aware, though. Spam tolerance in the mobile space is very low, and it is required that users opt in to your marketing list before you can send them any messages.

As to the delivery methods of mobile marketing, you I list a few examples:
- Text messages
- Notifications through apps
- Banner ads in apps (you've seen them in most all free apps)
- Splash pages in apps
- Apple Passbook (digital passes; create a sample pass at PassExpress to see what they look like. PS! If you are on an Android device you need to download PassWallet from the Google Play store first.)
- Search engine optimization targeted to customers who search from their phones while on the go
- QR codes (scan to access a website, download an app, view enhanced reality, etc.)

I'm sure there are other options I have not listed here, but I hope this helps clarify what mobile marketing is.

RaymondB · 25th Nov 2013, 11:08 PM

Definitely headlineplus! There are tons of good Mobile CMS providers that offer cost-effective plans for anyone who is just starting the tracks in the industry.

AwesomeCathy · 26th Nov 2013, 10:22 PM

I'm going to need to research it..I've noticed that I personally open and read more text messages than I do emails. Food for thought, for sure.

Emily Abbes · 27th Nov 2013, 03:28 AM

Hi,

I agree, mobile marketing is way forward. Businesses like restaurant has its great impact. Nowadays people browse (on their cellphones) before approaching to good one. Mobile marketing has given opportunity to retailer and app developer as well.

21st Nov 2013, 08:02 PM	#1
headlineplus Warrior Member Join Date: 2013 Posts: 19 Thanks: 0 Thanked 2 Times in 2 Posts	Mobile Marketing Is The Way Forward Share on: We recently worked with a client who offered mobile marketing and I must admit, before this, we did not know how important mobile marketing is. If people are thinking about advertising in newspapers, either in the UK or in the USA, then what I would say is, check out mobile marketing. When we spoke to people about mobile marketing, the first thought we got back from people was, mobile marketing is used by the big companies, it is expensive, not an expense a small business owner can afford. However, these people were wrong, it should be the small business owner who uses mobile marketing. Mobile marketing is cost effective, as well as allowing the small business owner to be able to afford to market their product, they can also use mobile marketing to get the message straight out to the consumer. Instead of worrying about what side of the newspaper to advertise on and paying more for the correct side, then worrying if anyone is going to read the advert, with mobile marketing, it is a direct approach to the consumer. All I am saying is, if you think you cannot afford mobile marketing, then speak to companies who offer the service, you will be surprised.
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21st Nov 2013, 10:11 PM	#2
AwesomeCathy Active Warrior Join Date: 2013 Posts: 46 Thanks: 2 Thanked 11 Times in 11 Posts	Re: Mobile Marketing Is The Way Forward Share on: What is mobile marketing - like a text blast or something?
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22nd Nov 2013, 11:35 AM	#3
Chris Gylseth HyperActive Warrior Join Date: 2013 Posts: 103 Thanks: 12 Thanked 29 Times in 18 Posts	Re: Mobile Marketing Is The Way Forward Share on: Mobile marketing can be a number of different things, but the essence is what Robert says, that it's direct and one-on-one. Typically mobile open rate is at +95% vs. the average e-mail open rate that is between 10-20%. Even better, messages sent to mobile are opened within the first few minutes while e-mails can take hours before anyone opens. You have to be aware, though. Spam tolerance in the mobile space is very low, and it is required that users opt in to your marketing list before you can send them any messages. As to the delivery methods of mobile marketing, you I list a few examples: - Text messages - Notifications through apps - Banner ads in apps (you've seen them in most all free apps) - Splash pages in apps - Apple Passbook (digital passes; create a sample pass at PassExpress to see what they look like. PS! If you are on an Android device you need to download PassWallet from the Google Play store first.) - Search engine optimization targeted to customers who search from their phones while on the go - QR codes (scan to access a website, download an app, view enhanced reality, etc.) I'm sure there are other options I have not listed here, but I hope this helps clarify what mobile marketing is.

25th Nov 2013, 11:08 PM	#4
RaymondB HyperActive Warrior Join Date: 2013 Posts: 249 Thanks: 235 Thanked 23 Times in 21 Posts	Re: Mobile Marketing Is The Way Forward Share on: Definitely headlineplus! There are tons of good Mobile CMS providers that offer cost-effective plans for anyone who is just starting the tracks in the industry.
	Friendly advice, useful tips... Raymond B.

26th Nov 2013, 10:22 PM	#5
AwesomeCathy Active Warrior Join Date: 2013 Posts: 46 Thanks: 2 Thanked 11 Times in 11 Posts	Re: Mobile Marketing Is The Way Forward Share on: I'm going to need to research it..I've noticed that I personally open and read more text messages than I do emails. Food for thought, for sure.
	Affiliate links and EN Templates are not allowed. Please read the rules.

27th Nov 2013, 03:28 AM	#6
Emily Abbes Active Warrior Join Date: 2013 Posts: 55 Thanks: 6 Thanked 4 Times in 4 Posts	Re: Mobile Marketing Is The Way Forward Share on: Hi, I agree, mobile marketing is way forward. Businesses like restaurant has its great impact. Nowadays people browse (on their cellphones) before approaching to good one. Mobile marketing has given opportunity to retailer and app developer as well.