4th Feb 2014, 10:05 PM | #1 |
Active Warrior Join Date: 2014
Posts: 43
Thanks: 0
Thanked 10 Times in 10 Posts
|
Hi All Can anyone tell me which is more effective, Direct linking or using a lander ? This is for subcription campaigns and app downloads. |
5th Feb 2014, 04:16 PM | #2 |
Mobile CPA War Room Member Join Date: 2011 Location: Southern California
Posts: 187
Thanks: 1
Thanked 17 Times in 17 Posts
|
Depends on things like which country the offer is being promoted in, conversion flow, etc. Your AM should be able to tell you what works better for a particular offer. Some offers you can retain a high and stable ROI with just direct linking, others you'll need to add a LP. Unless you know specifically which one is working better for people you should be testing both ways. Even when I have successful campaigns with direct linking ill throw a LP into the mix to see if I can do even better. |
Bookmarks |
Tags |
direct, lander, linking |
| |